du Collaborates with Cisco on IP Core Network Modernization and Expansion
March 01 2018 - 2:00AM
Mobile World Congress — UAE-based telco ‘du,’ from
Emirates Integrated Telecommunications Company (EITC), and Cisco
announced a collaboration to build a future-proof network that is
designed to support du’s rapid transformation into a digital
service provider. The announcement was made to coincide with Mobile
World Congress 2018, being held 26 February to 1 March this year.
Demand for more bandwidth is rising
exponentially as consumers and businesses embrace new digital
applications, services and technologies. In order to meet this
demand, du is replacing its existing IP core network with a
scalable and 5G-ready infrastructure that will reduce network
complexity and enable it to become a more agile and flexible market
player.
du selected Cisco IP core network to modernize,
expand and complete a seamless migration to virtualised and native
cloud architecture. The network modernization will increase the
capacity of the core network to 24 terabytes per node, making du’s
network ready for ultra-broadband services. This enables du to
offer next-generation digital services pertaining to augmented
reality (AR) and virtual reality (AR), in addition to other new
applications and services made possible by 5G.
Saleem Al Blooshi, EITC’s Chief Infrastructure
Officer, said: “du is already supporting the realisation of the
UAE’s Vision 2021 by empowering the digital economy and driving
Dubai’s transformation into a smart city. 5G is going to play an
important role in that. 5G is a phased approach and we will
continue with trials until we officially launch it. With the
deployment of a more scalable and agile network, we will be
well-placed to support 5G, smart city services, the IoT and other
new, innovative digital services.”
As both consumer and commercial 5G use cases
gain traction, demand for mobile and ultra-fast broadband services
continues to accelerate in the UAE. The expanded capacity of du’s
network will help stimulate local innovation, particularly around
the application of Artificial Intelligence (AI), smart city and IoT
technologies, while supporting the country’s vision for a
data-driven future.
Ali Amer, Cisco’s Managing Director of Global
Service Provider for Middle East and Africa, added: “By working
with Cisco, du’s 5G-ready network will deliver a more virtual and
far more scalable infrastructure that forms the foundation for
future solutions and new business opportunities.”
About du:du is a vibrant and multiple
award-winning telecommunications service provider serving 9 million
individual customers with its mobile, fixedline, broadband
internet, and Home services over its 4G LTE network. du also caters
to over 100,000 UAE businesses with its vast range of ICT and
managed services. Since its launch in 2007, du has many UAE firsts
to its credit, including introduction of Pay by the Second® billing
system, IPTV and self-service portal.
du is ideally placed to support the realisation of UAE Vision
2021 and transformation of Dubai into a Smart City. du is also the
official strategic partner of the Smart Dubai Office and the
platform provider for Smart Dubai. Following the successful testing
of the Middle East’s first Internet of Things (IoT) network, du is
on course to complete deployment of its IoT network in 2016.
Brand Finance ranked du as the 12th most valuable brand in the
Middle East in 2016. du previously won the coveted Brand of the
year title by Superbrands Middle East in 2013. The company has been
recognised with several other awards such as ISO 27001
certification of Managed Security Services and having the
distinction of opening UAE’s first LEED Platinum Certified Green
Shop. du also has the unique distinction of the first telecom in
the world to release Sustainability Report based on GRI-G4
guidelines in 2014. du is also credited with du’s world-class
teleport is the largest of its kind in the Middle East and ranked
among the top teleports in the world by World teleport
Association.
du is 39.5 percent owned by Emirates Investment Authority, 19.75
percent by Mubadala Development Company PJSC, 19.5 percent by
Emirates Communications and Technology LLC and the remaining by
public shareholders. Listed on the Dubai Financial Market (DFM),
the company trades under the name ‘du’.
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Cisco PR contact: Sherif Shafie,
shshafie@cisco.com
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