Design Collective apparel programs take seven
prizes on the night, including the year’s biggest award: Best of
the Best
Design Collective® by Cintas took home seven Image of the Year
Awards – including the year’s top prize – at the recent awards
ceremony held in conjunction with the North American Association of
Uniform Manufacturers and Distributors (NAUMD) annual convention in
San Diego. The Design Collective fashion house is a business unit
of Cintas Corporation (Nasdaq: CTAS).
Design Collective’s exclusive apparel program for Resorts World
Las Vegas took the night’s top prize – Best of the Best – and also
won for the best program in the Gaming category.
Other Design Collective apparel programs that were recognized at
the awards ceremony included:
- Retail & Professional category: ADT Commercial
- Entertainment Venue category: FC Cincinnati for TQL
Stadium
- Restaurant, Single Location category: Fairmont Royal York
Library Bar
- Hotels, Multiple Locations category: Margaritaville Hotels and
Resorts
- Transportation People category: Virgin Voyages
>> Media Use Images of Each Winning Uniform
Program: Access Here (Dropbox)
NAUMD’s Image of the Year Awards® recognize the best workplace
apparel programs across several industries. Design Collective and
its clients have won Image of the Year Awards for more than 20
consecutive years.
“Working closely with our clients to develop retail-inspired yet
functional apparel programs that help their staffs stand out, feel
good and perform their jobs easily is the core of our work. It’s an
honor to be recognized for the hard work, creativity and technology
that goes into concepting and designing these winning programs –
especially for so many clients this year,” said Todd McKeown,
President and COO of Design Collective by Cintas. “It’s even more
gratifying to have so many of our clients recognized after the
challenges they faced the last 19 months during the pandemic. We’re
humbled by their faith and confidence in us as we partner in their
efforts to return to a more normal business environment.”
Each of the award-winning collections from 2020-21 is
highlighted below. For more information about Design Collective by
Cintas, please visit: www.cintas.com/designcollective.
ADT Commercial | Courtesy imagery available here
With a goal of creating a unique identity for ADT Commercial
Technicians that remained consistent to the ADT Commercial brand –
yet distinct from its Residential Program apparel collection –
Design Collective collaborated with ADT Commercial to develop a new
program for 2,000 wearers who support the company’s Fortune 1000
customers and other public-facing customers.
The resulting program included Performance Knit Polo Shirts,
t-shirts, Ultimate Cargo Pants and Baseball Cap, layering pieces
and outerwear all constructed from the same fabrication as the
Residential Program (also developed by Design Collective) but
introduced its own colorway to make it unique. The consistent
design theme allowed ADT Commercial to maintain visual brand
continuity while distinguishing between two different business
areas.
With the knowledge of how ADT Commercial employees need their
apparel to perform many fabric technologies were incorporated into
the program including snag-resistant micropique knit,
moisture-wicking technology and anti-microbial features. The
Ultimate Cargo Pant offers several high-performing pockets, as well
as quick-dry, mechanical-stretch, moisture-wicking
technologies.
"What's unique about our multiple uniform styles is that it
gives our technicians that element of individuality,” said Beth
Tarnoff, ADT Commercial Vice President, Marketing &
Communications. “Having a choice of how they want to show their
pride as ADT Commercial employees and the amazing work they do for
our customers every day is so important. That was one of the main
goals of our program and Design Collective by Cintas made it
happen.”
FC Cincinnati for TQL Stadium | Courtesy imagery
available here
With a brand-new stadium opening and the sporting world’s eyes
on it, FC Cincinnati sought to create a stand-out apparel program
for its brand-new facility. The program included apparel that
required the wearer to move seamlessly from indoors to out, and in
a range of work environments from high-end luxury suites to general
admission bleachers. Various ensembles were needed, including food
and beverage staff, customer services, operations hosts and
security – all of which were inspired by the athletic and community
intentions of the stadium spaces and the rich luxury of the premium
spaces and suites.
The resulting collection lends a nod to the team’s branding with
pops of its iconic blue and orange, while also incorporating the
look and feel of each of the stadium’s respective spaces in a
consistent look and feel. Further, the designs needed to
accommodate year-round comfort – for both indoor food and beverage
areas, as well as outdoor stadium job functions including hawking,
ticket takers and security – and still remain informed by the more
premium-tiered looks in the collection.
“We are incredibly proud to be recognized by NAUMD and to have
won this award,” said Dan Lolli, FC Cincinnati Vice President of
Facilities and TQL Stadium General Manager “FC Cincinnati is proud
to work with Cintas and our uniform production is a huge part of
that. We are grateful for their support and admire their work each
time fans enter TQL Stadium.”
Fairmont Royal York Library Bar | Courtesy imagery
available here
A timeless meeting place that remains the undercurrent of
Toronto's metropolitan character, Library Bar returns as the famed
cocktail den cloaked beyond a secret corner of the illustrious
Fairmont Royal York hotel.
Throughout the bar's evolution as the city's coveted martini
institution, Library Bar personifies the fabled legacy as the
electric space where such walls can divulge tales from the night we
met to the fervent thrill in closing the deal.
The Library Bar’s apparel program built on the venue’s upscale
English pub motif that was ideated from historical research,
first-hand accounts from pub visits and an understanding of the
climate and environment typical of England. The contemporary
collection relays a unique point of view and sparks conversations,
while playing into the iconic traditions of local English drinking
establishments.
Ensuring an exquisite fit was a prerequisite for this program,
and the poly/wool fabrics in the collection were intentionally
chosen to help staff achieve ideal tailoring. The fabric also met
the client’s need for durability and longevity while providing
breathability and comfort to the wearer. Blazers with peak lapels,
double-breasted vests with split lapels, fitted dresses, and
slim-cut pants highlight the modern, elegant silhouettes – giving a
nod to both the past and the present. Design Collective sourced a
client-specific plaid suiting for the pants, and included both
contrast-trim elements and gold-crested button, which combine to
stand out.
Margaritaville Hotels and Resorts | Courtesy imagery
available here
Design Collective’s work with Margaritaville Hotels and Resorts
focused on creating a fun, colorful collection that was both
inviting and fashionable, reflective of the brand itself. It’s a
casual, chic assortment that’s easy to wear, and composed of mini
collections of key pieces in each job area, allowing the various
hotels and resorts to make choices appropriate to their specific
destinations, and the wearers to mix and match more than one look
specific to their job functions. The collection helps promote
Margaritaville’s brand experience and also complements the bright
and sunny hotel and resort locations.
Several Margaritaville Hotels and Resorts are located in
warm-weather climates, so the fabrics had to be fashionable,
comfortable and functionable. The collection integrates
moisture-wicking management technologies, mechanical stretch and UV
protection, all while remaining home launderable for the wearers’
convenience. Pieces designed for the company’s culinary functions
included items from Chef Works – Design Collective’s trusted retail
partner.
A key goal of the collection was making it as efficient as
possible, so many core items were cross-utilized throughout both
back-of-house and front-of-house designs, including the Tech Pant
and Slacks, which helped Margaritaville establish some efficiencies
in their program.
“Our collective goal was to create a look that combines the
casual-luxe feel of Margaritaville's destinations and our fun
lifestyle. Design Collective by Cintas nailed it,” said Adam
Bocken, Margaritaville Director of Human Resources and Training
“The uniforms blend incredibly well with our décor and add to the
escapism experience we create for guests and team members. The
internal feedback has been overwhelmingly positive, with team
members looking forward to getting dressed and coming to work!”
Resorts World Las Vegas | Courtesy imagery available
here
Resorts World Las Vegas is the first integrated resort to be
built on the Las Vegas Strip in more than a decade, with the
apparel program accommodating more than 3,200 wearers when the
resort opened in late June 2021.
Design Collective sought to develop a timeless, iconic and
sustainable program for the new property, also integrating Resort
World Las Vegas’s brand-specific red throughout. Many of the
program’s shirting elements include Mandarin collars on shirts,
polos and jackets across the resort.
The casino floor collection features cool tones to reflect the
space’s interior design. The cocktail dresses were designed to make
a statement, with some including more than 700 Australian crystals
and others are hand-beaded with double-reinforced sequins and glass
seed beads. Valet and outdoor apparel were constructed from fabrics
that remain cool to the touch and facilitate moisture wicking to
keep staff cool and comfortable in the hot climate. The dealer
apparel program is sustainable and constructed from recycled
polyester.
Prior to designing the program, Design Collective worked with
Resorts World Las Vegas to test materials to ensure they met the
wearers’ needs. This meant that most – if not all – of the
program’s apparel components include fabrics with stretch to help
keep the wearers comfortable during their shifts.
Virgin Voyages | Courtesy imagery available here
The apparel program for Virgin Voyages included all areas of the
vessel, including front and back of house, officers, hotel
leadership and the culinary program. Each area’s collection was
thoughtfully designed to represent the environment in which the
wearer worked, and the job functions expected from each of the
1,200 crew members on each ship.
Virgin Voyages collection embodies the company’s culture and
brand essence, with an iconic color palette and brand elements
throughout the designs. It embodies the romance of sailing,
incorporating nautical elements with fun, modern details –
including the Virgin “V”. Integrating Virgin Voyages’ partnership
with PLAE shoes was also important, and pulled all the looks
together cohesively while factoring in the crew’s comfort and
safety.
“Design Collective by Cintas worked in partnership with British
Couture Designer Gareth Pugh and the Virgin Voyages design team to
turn high fashion designer garments usually seen on the catwalks of
London and New York into corporate wear clothing at its best,” said
Sally Barford, Virgin Voyages Senior Director PMO & Design
Projects. “This collaboration created some fantastic garments which
are receiving high praise from our sailors and Crew who love the
way they look and feel. The team worked hard to ensure the
collection works as hard as our crew. The results are amazing and
we couldn’t have achieved this without the apparel industry
expertise from Design Collective.”
About Design Collective® by
Cintas The Design Collective by Cintas is a distinctive
fashion house dedicated to creating a modern wardrobe for
employees. With design studios in Las Vegas, Chicago, Toronto and
Miami, Design Collective’s award-winning designers blend garments
from our ready-to-wear line with custom-designed pieces to curate
apparel collections that enhance brand identity. These collections
are often complemented with garments from our retail brand
collaborations, giving employees wardrobes they love to wear.
Design Collective is a division of Cintas Corporation, a publicly
held Fortune 500 company traded over the Nasdaq Global Select
Market under the symbol CTAS and is a component of both the
Standard & Poor’s 500 Index and Nasdaq-100 Index.
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Lizz Summers, Cintas Corporate Communications Manager,
summerse2@cintas.com, 513-972-2859
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