Cinedigm Partners with Future Today, Inc. to Distribute the Chinese Entertainment Channel BAMBU
April 11 2019 - 9:15AM
Cinedigm (NASDAQ: CIDM) announced today a partnership with leading
OTT platform Future Today, Inc. to distribute the Company’s popular
Chinese entertainment channel BAMBU—giving the network the widest
distribution of any Chinese content AVOD channel in the United
States. Future Today is one of the globe’s major AVOD channel
networks, owning and operating more than 700 content channels with
over 60 million app installs, and managing 200,000-plus film,
television and digital content assets that currently receive over
85 million video views per month in a variety of categories such as
entertainment, movies, food & lifestyle, animation, and kids.
BAMBU will launch on Future Today in June.
Future Today’s cloud-based technology and
ad-based monetization platform manages OTT services for more than
350 content owners, producers, distributors, and major media
companies, enabling them to launch and monetize complex Connected
TV channels across devices in a matter of days. Using their dynamic
advertising technology and expert sales capabilities, Future Today
will play a crucial role in the monetization of BAMBU, and will
spearhead the flourishing entertainment outlet’s re-launch across
the OTT platform’s connected distribution network which includes
televisions, set-top boxes, mobile apps, and online services.
Announced earlier this year, BAMBU provides
viewers with a unique and innovative experience specializing in
content previously unavailable to American audiences. With a
primary focus on Millennial and Gen Z viewers, BAMBU offers curated
programming that spans far beyond typical martial arts dramas,
putting the spotlight on a diverse roster featuring modern action
epics, intense serials, romantic comedies, sci-fi favorites,
horror, and fantasy adventure sagas, as well as music and reality
series, and educational programming ranging from instructional
Chinese language courses to culinary shows—all coming together to
form the only complete Chinese entertainment platform in the United
States. The channel’s content is constantly being refreshed and
refined based on what is resonating with its audience.
BAMBU viewers can enjoy a wide selection of
films featuring Jackie Chan in the 2017 fantasy Namiya, Ziyi Zhang
in the 2013 spy farce My Lucky Star, the sci-fi mystery Battle Of
Memories, supernatural rom-com Beautiful Accident, road trip comedy
Breakup Buddies, the noir-inspired crime epic Cock And Bull, tense
cat-and-mouse thriller The Devotion Of Suspect X, the
father-and-son drama Lost And Love, and many more, as well as
popular programs such as Journey To The West, the most-watched
television show in Chinese history; current hit Diamond Lover; and
the acclaimed documentary series A Bite Of China, among others.
"Cinedigm is proud to continue our partnership
with Future Today, Inc., as we re-launch BAMBU on their diverse
network of platforms,” said Erick Opeka, President of Cinedigm
Digital Networks. "Their long-established and highly successful
advertising and sales strategies are a truly invaluable resource
that will play a vital role in further expanding our reach. We look
forward to introducing BAMBU to an even wider audience, providing
them with a unique viewing experience that they simply cannot find
anywhere else.”
“Future Today is pleased to have the opportunity
to join with Cinedigm on the distribution of the BAMBU channel,”
said Vikrant Mathur, Co-Founder of Future Today. “Our talented team
has had great success in the launch and monetization of hundreds of
networks, and we are excited to bring this expertise to BAMBU on an
even larger scale, as we work to give the platform the widest
distribution among all Chinese-content channels in the United
States.”
Cinedigm recently announced that it has entered
into a definitive agreement to acquire Future Today for $45 million
in cash, and $15 million in Cinedigm Common stock. The transaction
is expected to close in the second calendar quarter of 2019 and is
subject to customary closing conditions.
ABOUT CINEDIGMSince
inception, Cinedigm (NASDAQ: CIDM) has been a leader at the
forefront of the digital transformation of content distribution.
Adapting to the rapidly transforming business needs of today’s
entertainment landscape, Cinedigm remains a change-centric player
focused on providing content, channels and services to the world’s
largest media, technology and retail companies. Cinedigm’s
Content and Networks groups provide original and aggregated
programming, channels and services that entertain consumers
globally across hundreds of millions of devices. For more
information, visit www.cinedigm.com.
ABOUT FUTURE TODAYEstablished
in 2006 by Founder and CEO Alok Ranjan and Co-Founders Vikrant
Mathur, Sumeet Anand and Sharib Khan, Future Today, Inc is a
pioneer and leader in the OTT media and technology landscape having
launched its first suite of OTT channels in 2011. The company
has also successfully developed popular channels like HappyKids.tv
and Fawesome.tv. To date, the company has amassed more than 60
million downloads of their more 700+ channels across a diverse
segment of categories including food, lifestyle, news, sports, kids
and entertainment. The self-funded company runs a well-managed,
cost-efficient and profitable operation. For more information,
visit www.futuretodayinc.com.
Press Contact for Cinedigm Digital
Networks:Cindy Ronzonicronzoni@cinedigm.com
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