Vistaprint Helps Brooklyn Small Business Create Holiday Window Fit for 34th Street – for Just $347
November 20 2017 - 8:40AM
Business Wire
A small giftshop in Flatbush, Brooklyn, has unveiled a
budget-friendly holiday window inspired by this year’s New York
holiday window displays. The window at Brooklyn Artery in Ditmas
Park was designed and created in one day and at a cost of just
$347, with the help of marketing services provider, Vistaprint and
a team of art and design students.
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Brooklyn Artery's holiday windows.
Picture credit WindowsWear (www.windowswear.com)
Vistaprint recently surveyed the country’s small shopkeepers
about their holiday marketing and found that the average amount
spent decorating their storefront windows is $347, with over 20%
spending a mere $100 or less. Meanwhile, America’s largest stores
and retailers are revealing their latest budget-busting holiday
windows, capturing the attention of the nation and, for many,
officially kicking off the holiday shopping season. Vistaprint
decided to help Brooklyn Artery, one of its customers, to create a
big-business display on a small-business budget, with the goal of
driving increased traffic to the store.
The survey also confirmed that the holiday season is a
particularly crucial time for small businesses. Over one-quarter
(29%) say that the survival of their business depends on holiday
sales. A further 40% say that a bad holiday season will see them
struggle over the next 12 months. Yet despite this, they are only
able to spend an average of $560 on marketing their business during
the period and 55% state that they struggle to compete with large
retailers.
Sarah Nunes, Director of Brand Management at Vistaprint says:
“The launch of big retailers’ holiday windows is an iconic and
well-loved tradition, but it’s important to remember our
hardworking small business owners at this time. We want to help
them share the limelight and encourage more people across the
country to shop small during the holiday season – which for many
can mean the difference between survival and closure.
“Small businesses struggle to compete with larger retailers when
it comes to their holiday marketing, and decorating their
storefronts is no exception,” Nunes continued. “Business owners
told us that lack of ideas, budget and time are their most frequent
barriers. We wanted to level the playing field, and show there are
a lot of great, creative things small business owners can do to
make their storefronts standout.”
Jocelyn Kirouac, who co-owns Brooklyn Artery with her business
partner Susan Siegel, adds: “We are so thrilled with our new
holiday window. I was hugely impressed by the art students’
creativity with a small business budget. The whole exercise helped
me rethink what’s possible when marketing our business during the
most important season.
“We are a small business ourselves, but the products we stock,
from handbags and jewelry to artisanal food and home decor, are all
sourced from other independent makers,” said Kirouac. “Our mission
is to inspire people to buy handmade merchandise and to support
working artists, so we were delighted to have this talented team of
local students lend their creativity to our storefront.”
As part of Vistaprint’s wider support for small businesses
during the holiday season, the company also partnered with an
expert retail designer, Sally Dailey, to create a guide to
decorating holiday storefronts on a budget.
About Vistaprint
Vistaprint is a global e-commerce brand empowering more than 17
million micro business owners to professionally promote their
business with quality printed and digital marketing products at an
affordable price. Our world-class online design studio allows
customers to easily customize their products including business
cards, marketing materials, signage, promotional products, apparel,
websites, digital marketing, cards and stationery at
www.vistaprint.com. Our patented printing technique allows us to
maximize efficiency and consistently deliver quality and value to
customers. This innovative process is supported by 22 localized
websites serving various global markets; world-class manufacturing
facilities around the globe, including North
America, Western Europe, Australia and India;
and thousands of employees in offices worldwide. Vistaprint is a
Cimpress (Nasdaq: CMPR) brand.
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version on businesswire.com: http://www.businesswire.com/news/home/20171120005590/en/
VistaprintRobert Crosland, +34 674 978
926rcrosland@vistaprint.comorJames Regal, +34 610 555
402jregal@vistaprint.com
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