The Batra Group and Cherokee Global Brands (NASDAQ: CHKE), a global
brand marketing platform that manages a growing portfolio of
fashion and lifestyle brands, today unveiled the striking capsule
collection released as a collaboration between HI-TEC® Sportswear
and Rassvet (PACCBET).
For the first time, the rich heritage and bold
innovation of HI-TEC® Sportswear is blended with the strong voice
of Gosha Rubchinskiy, the brand’s Creative Director. The capsule
collection fuses HI-TEC®’s bold British sportswear heritage with
the ever-evolving Russian youth culture aesthetics of Rassvet.
Launching April 2019, the Rassvet x HI-TEC®
Sportswear collaboration, represents a significant portion of
Rassvet’s 5th collection. The collaboration juxtaposes HI-TEC®
Sportwear’s bold graphics alongside discreet Rassvet co-branding,
offering long sleeve tees, caps, socks and footwear. Combined with
the full 5th Rassvet collection (which further features men’s
wardrobe basics such as denim, straight pants and striped shirts),
the Rassvet x HI-TEC® Sportswear pieces allow for a full Rassvet
silhouette for the first time ever.
Rassvet’s focus on bringing new energy to the
fashion, art, skateboarding & music scenes, the intersection
with HI-TEC® Sportswear is noteworthy; the collaboration represents
Rassvet’s first venture into footwear with an unexpected play on
the original HI-TEC® Squash Shoe, originally invented HI-TEC® in
1974. The gum rubber and full grain nubuck toe box design of this
classic model offers excellent grip support, which is as essential
in squash as in skateboarding (a clear focus of Rassvet). Key
pieces from the Rassvet x HI-TEC® Sportswear collection
include:
- Hybrid Squash Shoe: a squash-meets-skateboarding shoe, blue
& bright green panels, complete with clashing pink laces and
gum rubber sole
- Hybrid Loafer: full leather upper with tassel detailing &
tonal sole
- Tube Socks: ribbed cotton/elastane with logo detailing on cuff
and sole
- Baseball Cap: 100% cotton cap with HI-TEC® logo on front &
Rassvet signature on back
- Long Sleeve T-Shirt: bright green with HI-TEC®’s contrasting
logo
Websites: www.doverstreetmarket.com
www.hi-tecsportswear.com Instagram:
@rassvetmoscow@hitec_europe
For more information, please contact:
Press Inquiries:Marilyn Porlan, Comme des
Garçons marilyn.porlan@comme-des-garcons.com
Batra Group:Sophie
Brownsophie.brown@hi-teceurope.com
Cherokee Global Brands:Nadine Iacocca, VP
Global Marketingnadinei@cherokeeglobalbrands.com
About Rassvet
Rassvet (PACCBET) is a community of likeminded
Muscovites bringing a new energy to the fashion, art, skateboarding
& music scene in their city. This new generation of creatives
work closely together to cultivate various projects with the
objective of bringing their vision of modern Russia to the world.
The word Rassvet, meaning “sunrise”, illustrates this community’s
common desire to highlight a new dawn in Russian youth culture.
About HI-TEC®
British brand HI-TEC® was founded on innovation
in 1974, designing the world’s first Squash Shoe, featuring the low
profile, gum rubber outsole. Today, the brand is built on many
firsts within the footwear world, establishing itself at the
forefront & forming a rich innovative history. HI-TEC®’s
catalogue showcases a plethora of markets, highlighting the brand’s
original & revolutionary attitude.
About Batra Group
The Batra Group was formed in 1947 and it has
gone from strength to strength under its Indian ownership. BG
specializes in Manufacture, Brand Distribution and Marketing and
has a wealth of experience in Apparel, Accessories and Footwear
sourcing. It has a Global presence and have headquarters in London
and Mumbai with offices across India, Singapore, China, Indonesia
and Portugal.
The Batra Group’s vision is to build sustainable
businesses that create shareholder and brand values whilst sticking
to its core values of Humility, Ownership, Passion, Family Ethics
and Transparency.
About Cherokee Global
Brands Cherokee Global Brands is a global brand marketing
organization that manages a growing portfolio of fashion and
lifestyle brands including Cherokee®, TONY HAWK® Signature Apparel
and Hawk Brands®, Liz Lange®, Everyday California®, Sideout®,
Hi-Tec®, Magnum®, 50 Peaks® and Interceptor® across multiple
consumer product categories and retail tiers around the world.
The Company currently maintains license and
franchise agreements with leading retailers and manufacturers that
span over 110 countries in 12,000 retail locations and digital
commerce.
Safe Harbor Statement This news
release may contain forward-looking statements regarding future
events and the future performance of Cherokee Global Brands. A
forward-looking statement is neither a prediction nor a guarantee
of future events or circumstances and is based on currently
available market, operating, financial and competitive information
and assumptions. Forward-looking statements involve risks and
uncertainties that could cause actual results to differ materially
from those expected or projected, including, among others, risks
that: the Company and its partners will not achieve the results
anticipated in the statements made in this release; global economic
conditions and the financial condition of the apparel and retail
industry and/or adverse changes in licensee or consumer acceptance
of products bearing the Company’s brands may lead to reduced
royalties; the ability and/or commitment of the Company’s licensees
to design, manufacture and market Cherokee®, Hi-Tec®, Magnum®, 50
Peaks®, Interceptor®, Carole Little®, Tony Hawk® and Hawk Brands®,
Liz Lange®, Everyday California® and Sideout® branded products
could cause our results to differ from our anticipations; the
Company’s dependence on a select group of licensees for most of the
Company’s revenues makes us susceptible to changes in those
organizations; and the Company’s dependence on its key management
personnel could leave us exposed to disruption on any termination
of service. A more detailed discussion of such risks and
uncertainties are described in the Company’s annual report on Form
10-K filed on April 19, 2018, its periodic reports on Forms 10-Q
and 8-K, and subsequent filings with the SEC the Company makes from
time to time. Except as required by law, the Company undertakes no
obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/3a44d633-301a-429b-b73d-8de145035348
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