Mobivity Announces Launch of re•currency, Schedules Webinar to Detail Blockchain Plans
February 08 2018 - 8:00AM
Mobivity Holdings Corp. (OTCQB:MFON), makers of the award-winning
platform that increases customer visits and spend in restaurants,
retail, and personal care brands, today announced the rebranding
and relaunch of the company’s core platform under the name
“
re•currency”
(
http://re-currency.com/).
re•currency is a suite of products that increases
customer engagement and frequency by capturing detailed transaction
records, analyzing customer habits, and motivating customers and
employees through data-driven messaging applications and
cryptocurrency rewards. Mobivity also announced a joint webinar
session with their inaugural partner for
re•currency, Chanticleer Holdings Corp.
(NASDAQ:BURG) on Thursday, February 15th at 3pm Eastern, to review
the
re•currency suite and their plan for
blockchain-powered currency concepts. You can register to
join the webinar here.
“The response to our recent announcement with Chanticleer
Holdings Corp. (NASDAQ: BURG) to launch a rewards currency
(formerly Mobivity Merit) leveraging blockchain technology has been
overwhelming. We have been in the business of better connecting
consumers and brands for over a decade, and this latest development
is a satisfying milestone in that mission,” said Dennis Becker, CEO
of Mobivity. “We want our platform’s identity to communicate our
value. Re•currency is the act of ‘happening again or repeating,’
which is exactly what we do for the sales of our customers, and we
earn the consumer’s repeat visits with Reward Currency, or
‘re•currency’.”
The re•currency suite is comprised of
several applications, sold together or independently, to drive
customer retention and incremental sales and traffic for brands.
They include re•capture, a light-weight and
effortless way to aggregate, capture, and cleanse transaction and
consumer data at the point of sale;
re•ceipt, which transforms
the printed or digital receipt into a dynamic communications
medium; re•ach, which allows
brands to connect and motivate customers away from their physical
location through SMS text or the more advanced RCS or iMessage for
Business standards, re•up, a tool to measure and
motivate employee performance on customer upsell, service time, and
efficiency; and finally re•cognition, which
analyzes the data and intelligently predicts and triggers
motivating communications and business process improvements.
re•currency is also the name of
the digital currency designed to provide incentives to consumers
for their loyalty, as well as to employees for promoting the
business’s interests.
“Our clients are restaurants, retailers, and personal care
brands. These businesses struggle to connect to their customers
amidst crowded competition, easy customer defection, complicated
marketing tactics, poor data visibility, and much more. Our sole
mission is to help the network brand, each location owner, and
their partners grow by better connecting to their customers. That
starts with getting those customers back more frequently and
keeping them coming back with meaningful incentives.” Said Corey
O’Donnell, SVP of Marketing for Mobivity. “The re•currency suite is
purpose-built to bring customers back for these brands,” he
added.
To join the webinar and learn more about
re•currency and the application of blockchain
technology to cross-brand consumer rewards, please register at
bit.ly/recurrency-webinar. The webinar will
feature a presentation by Mobivity, with comments from Michael D.
Pruitt, Chairman, President and CEO of Chanticleer Holdings.
To learn more about re•currency, visit Mobivity
at the International Franchise Association (IFA)
annual convention, taking place February 9th-13th at the Phoenix
Convention Center & Sheraton Grand Phoenix. Mobivity can be
found in Booth 542 during the exhibit hours.
For more information, or to schedule a briefing on Mobivity
solutions, please contact Corey O’Donnell, Senior Vice President of
Mobivity, at corey.odonnell@mobivity.com or (480)
588-2470.
About Mobivity
Brick and mortar stores struggle to manage customer connections
in a digital world. Mobivity provides a platform to connect
national Restaurants, Retailers, Personal Care brands, and their
partners with customers to increase retention, visits, and spend.
Mobivity’s re•currency suite of products increases customer
engagement and frequency by capturing detailed POS transaction
records, analyzing customer habits, and motivating customers and
employees through data-driven messaging applications and
rewards.
For investor and media inquiries to Chanticleer Holdings, Inc.
please contact (704) 366-5122 orIR@chanticleerholdings.com.
About Chanticleer Holdings, Inc.
(NASDAQ:BURG)
Headquartered in Charlotte, NC, Chanticleer Holdings (HOTR),
owns, operates and franchises fast-casual and
full-service restaurant brands, including American Burger
Company, BGR – Burgers Grilled Right, Little Big Burger, Just Fresh
and Hooters.
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