Bragg Gaming Group Signs Global Distribution Deal with 888 Holdings
July 26 2023 - 8:00AM
Business Wire
Bragg expects its content to launch with
William Hill brand in UK, Mr Green brand in Italy and the Nordics,
and 888casino brand in Italy
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) (“Bragg” or “the
Company”), is pleased to announce the signing of a new global
distribution agreement with 888 Holdings, one of the world’s
leading betting and gaming companies and owner of several
internationally renowned brands including William Hill, 888, Mr
Green and SI Sportsbook.
The new agreement further strengthens the companies’ existing
collaboration. Under the new agreement, Bragg's exclusive content
is expected to roll out with William Hill in the UK, Mr Green in
Italy, Sweden and Denmark, and 888casino in Italy for the first
time, following launches with the operator in the UK, Spain and
Ontario over the course of the last year.
This collaboration further enhances the distribution of Bragg’s
proprietary and exclusive content in multiple regulated markets,
offering a wide array of exclusive and popular titles from Bragg
Studios brands such as Atomic Slot Lab and Indigo Magic, as well as
from its Powered by Bragg partners.
Lara Falzon, President and Chief Operating Officer at Bragg
Gaming Group, expressed her enthusiasm about the partnership:
"We are thrilled to announce this exciting new distribution deal
with 888 Holdings - including for the William Hill and Mr Green
brands - given that 888 is one of the most renowned operators in
the global gaming industry. Our extensive portfolio of exclusive
iGaming titles includes games tailored for a diverse range of
tastes, enabling us to provide exceptional entertainment
experiences to 888’s vast global player base. This includes key
brands in the UK, Italy, Sweden and Denmark which will receive
access to Bragg Studios and Powered by Bragg content for the first
time.
“This agreement is a testament to our commitment to expand
Bragg's footprint in key markets and solidify our position as a
leading content provider."
Ofir Gal-Mor, Group Head of Content, added his comments on
the partnership: "Bragg Gaming’s offering is well known
throughout the industry for being forward-thinking and of the
highest quality. We have worked closely together since early 2022
and look forward to elevating our partnership further with the
addition of Bragg’s diverse content portfolio to our William Hill
and Mr Green brands.
About Bragg Gaming Group
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) is a content-driven
iGaming technology provider, serving online and land-based gaming
operators with its proprietary and exclusive content, and its
cutting-edge technology. Bragg Studios offer high-performing,
data-driven and passionately crafted casino gaming titles from
in-house brands Wild Streak Gaming, Spin Games, Atomic Slot Lab,
Indigo Magic and Oryx Gaming. Its proprietary content portfolio is
complemented by a range of exclusive titles from carefully selected
studio partners which are Powered By Bragg: games built on Bragg
remote games server (Bragg RGS) technology, distributed via the
Bragg Hub content delivery platform and available exclusively to
Bragg’s customers. Bragg’s modern and flexible omnichannel Player
Account Management (Bragg PAM) platform powers multiple leading
iCasino and sportsbook brands and is supported by expert in-house
managed operational and marketing services. All content delivered
via the Bragg Hub, whether exclusive or from Bragg’s large,
aggregated games portfolio, is managed from a single back-office
and is supported by powerful data analytics tools, as well as
Bragg’s Fuze™ player engagement toolset. Bragg is licensed or
otherwise certified, approved and operational in multiple regulated
iCasino markets globally, including in New Jersey, Pennsylvania,
Michigan, Ontario, the United Kingdom, Italy, the Netherlands,
Germany, Sweden, Spain, Malta and Colombia.
Find out more here: https://bragg.group
About 888 Holdings Plc:
888 Holdings plc (and together with its subsidiaries, "888" or
the "Group") is one of the world's leading betting and gaming
companies. The Group owns and operates internationally renowned
brands including William Hill, 888, and Mr Green. In addition, the
Group operates the SI Sportsbook and SI Casino brands in the US in
partnership with Authentic Brands Group.
Incorporated in Gibraltar, and headquartered and listed in
London, the Group operates from offices around the world and
employs over 11,000 people globally.
The Group's mission is to lead the gambling world in creating
the best betting and gaming experiences, bringing unrivalled
moments of excitement to people's day-to-day lives. It achieves
this by developing state-of-the-art technology and content-rich
products that provide fun, fair, and safe betting and gaming
entertainment to customers worldwide.
Find out more at: http://corporate.888.com/
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version on businesswire.com: https://www.businesswire.com/news/home/20230726552148/en/
Yaniv Spielberg Joseph Chief Strategy Officer Bragg Gaming Group
investors@bragg.games Jaffoni, Richard Land, James Leahy JCIR
212-835-8500 or bragg@jcir.com For media enquiries or interview
requests, please contact: Giles Potter, Chief Marketing Officer
at Bragg Gaming Group press@bragg.group
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