Bojangles, Inc. Taps AC&M Group to Connect with US Hispanic Consumers
February 18 2016 - 9:00AM
Business Wire
Charlotte multicultural shop to handle
Hispanic-marketing initiatives
Bojangles', Inc. (NASDAQ:BOJA) has selected Charlotte-based
AC&M Group, an award-winning multicultural marketing agency, as
their agency of record for the U.S. Hispanic market. AC&M Group
will lead Hispanic campaign strategy, creative, planning and
execution for Bojangles’. Kicking-off in the first quarter of 2016,
the multimedia campaign will combine traditional and online media
to connect the iconic restaurant chain with Hispanic consumers.
Also based in Charlotte, Bojangles’® is known for its
uniquely-seasoned and marinated bone-in chicken, made-from-scratch
buttermilk biscuits, and breakfast served all day, every day. Fans
of the brand are attracted to Bojangles’ proprietary menu that
offers a flavor profile unlike anything in the Southeast markets it
serves, including some of the fastest growing cities for U.S.
Hispanics: Charlotte, NC; Raleigh-Durham area, NC; Atlanta, GA; and
Washington D.C .area (Source: The Nielsen Company, 2013).
“We pride ourselves in reaching Hispanic communities, the
fastest growing consumer segment in the U.S., through insightful
connections that make ideas relevant to them. Through our expertise
in crafting culturally-relevant campaigns, we help companies reach
and efficiently communicate with the new mainstream,” said AC&M
Group Co-founder and CEO Jaime Cardenas. “We are excited to team up
with Bojangles’ to expand their brand presence among
Hispanics.”
“We wanted to find a partner that could support our brand’s
marketing strategy with Hispanic consumers. We are thrilled to be
working with AC&M Group. They have a deep understanding of the
U.S. Hispanic market that will help us create meaningful
relationships with our Hispanic fans,” said Bojangles’ Senior Vice
President of Marketing, Randy Poindexter.
AC&M Group has been developing multicultural creative
campaigns for more than a decade and has expertise in the food,
beverage and retail sectors. Among the brands that AC&M Group
has partnered with include Family Dollar, National Gypsum, Sherwin
Williams, Stanley Black & Decker and SOCCER.COM.
About AC&M Group
AC&M Group is an award-wining full service multicultural
marketing agency that specializes in using cultural insights to
connect with consumers. AC&M Group is committed to helping
companies understand, reach and efficiently communicate with some
of the most appealing consumer segments. Founded in 2004 and based
in Charlotte, the agency’s client roster includes Family Dollar,
National Gypsum, Sherwin Williams, Stanley Black & Decker, and
SOCCER.COM. For more information, visit www.acmconnect.com or
follow AC&M Group on Facebook, Twitter and Instagram.
About Bojangles’, Inc.
Bojangles’, Inc. is a highly differentiated and growing
restaurant operator and franchisor dedicated to serving customers
high-quality, craveable food made from our Southern
recipes. Founded in 1977 in Charlotte, NC, Bojangles’ serves
menu items such as delicious, famous chicken, made-from-scratch
buttermilk biscuits, flavorful fixin’s and Legendary Iced
Tea®. At September 27, 2015, Bojangles’ had 657 system-wide
restaurants, of which 274 were company-operated and 383 were
franchised restaurants, primarily located in the Southeastern
United States. For more information, visit www.bojangles.com or
follow Bojangles’ on Facebook and Twitter.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160218005153/en/
AC&M GroupNatalia Flores,
APR305-804-6941natalia.flores@acmconnect.com
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