A Historic Road Trip to the Big Game: Bojangles’® Will Travel 2,500 Miles to Deliver #Tea4PantherNation
February 01 2016 - 8:15AM
Business Wire
Bojangles’ (NASDAQ: BOJA), the iconic restaurant chain famous
for its hand-breaded, bone-in chicken; made-from-scratch biscuits
and Legendary Iced Tea® steeped the old fashioned way, is the
Official Tailgate Headquarters and Sweet Tea of the Carolina
Panthers and has been feeding Panthers players and staff lunch
every week since the start of the regular season.
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Bojangles' branded vehicle, co-piloted by
two unassuming junior marketing staffers Cliff and Colby, departed
early Monday from the Company's home base in Charlotte, NC and
plans to stop at several Bojangles' restaurants, college campuses
and national landmarks on the way to Santa Clara.
#Tea4PantherNation (Photo: Business Wire)
So what is Bojangles’ to do when its closest restaurant is over
2,000 miles away from the big game, with winter storm Kayla set to
wreak havoc on much of the U.S. this week? Load up the Legendary
Teamobile with tailgate gear and souvenirs and embark on a historic
cross-country road trip to carry out its official duties, of
course!
Bojangles’ branded vehicle, co-piloted by 2 unassuming junior
marketing staffers Cliff and Colby, will depart early Monday from
its home base in Charlotte, NC and plans to stop at several
Bojangles’ restaurants, college campuses and national landmarks
along the way. Its route and scheduled stops will also be
determined by Bojangles’ customer and Panthers fan requests using
#Tea4PantherNation on social media. Customers and fans are also
encouraged to post pictures of themselves enjoying Bojangles’
Legendary Tea wearing their Panthers gear using
#Tea4PantherNation.
The Legendary Teamobile is scheduled to arrive in Santa Clara
early Friday morning, just in time to deliver Panthers players and
staff the Legendary Sweet Tea they have come to expect every
Friday. Bojangles’ will also be visiting parties and tailgates in
Santa Clara and the Bay Area throughout the weekend, sharing its
Legendary Tea with fans from throughout the country. It will be the
first time Bojangles’ has served its iconic product in the state of
California.
“Once the Panthers clinched the conference championship, we knew
we had to bring the Bojangles’ love out to Santa Clara,” said
Bojangles’ Senior Vice President of Marketing, Randy Poindexter.
“We’re excited to bring a piece of Southern tradition across the
country and deliver our Legendary Tea to Panther Nation at the big
game this weekend.”
Bojangles’ customers and Panthers fans everywhere are encouraged
to follow Cliff and Colby’s cross-country escapades on Twitter
(@Bojangles1977) and Instagram (@Bojangles_1977) using hashtag
#Tea4PantherNation. More information about this historic trip is
available by visiting Facebook.com/Bojangles. Stay tuned – the
Bojangles’ team may very well be stopping in a town near you!
About Bojangles’, Inc.
Bojangles', Inc. is a highly differentiated and growing
restaurant operator and franchisor dedicated to serving customers
high-quality, craveable food made from our Southern
recipes. Founded in 1977 in Charlotte, NC, Bojangles' serves
menu items such as delicious, famous chicken, made-from-scratch
buttermilk biscuits, flavorful fixin's and Legendary Iced
Tea®. At September 27, 2015, Bojangles' had 657 system-wide
restaurants, of which 274 were company-operated and 383 were
franchised restaurants, primarily located in the Southeastern
United States. For more information, visit www.bojangles.com or
follow Bojangles' on Facebook and Twitter.
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version on businesswire.com: http://www.businesswire.com/news/home/20160201005639/en/
Bojangles’ PR & Media RelationsBrian Little,
704-519-2118blittle@bojangles.com
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