Blackbaud Reveals Latest Giving Trends for Higher Education Institutions
April 22 2016 - 10:00AM
Blackbaud (NASDAQ:BLKB), the leading provider of software and
services for the global philanthropic community, today released its
2015 donorCentrics™ Annual Report on Higher Education Alumni Giving
featuring giving trends from public and private higher education
institutions across the United States and Canada over the past
three years. Key findings from the report show that giving through
annual fund programs were strong for 2015 and driven by increases
in donor retention and giving frequency.
- Download the complimentary report at
www.blackbaud.com/higherEd-report
“If there is one theme this year, I would say
‘steady’ is true for most of the metrics. In general, the news is
good for fiscal 2015. Participation rates from past alumni are
holding strong,” said Shaun Keister, vice chancellor for
Development and Alumni Relations, University of California-Davis.
“Recurring gifts are continuing to be an important topic and we are
finally starting to see some colleges get some traction with
sustainer programs—a few schools are even beyond 5% of annual fund
gifts coming from recurring gift donors.”
Key findings from Blackbaud’s 2015
donorCentrics report
- Revenue is up – Overall revenue is up, with a
positive change of 4 percent compared to 2014. Both public and
private institutions saw an increase in overall revenue for the
third year in a row—with some schools realizing over 5 percent
increase in revenue.
- Donors are giving more – The median revenue
per donor increased for both public and private institutions this
year with an average increase of 6 percent. This trend was seen
across all donor levels—new, current, and reactivated.
- Monthly sustainers are increasingly important
– While the number of donors remained relatively flat this year,
the number of gifts per donor increased slightly. Driving these
results are strong recurring giving programs. Having grown steadily
since 2011, over half of first-year donors are now giving through a
recurring gift program.
“With the addition of the donorCentrics’
dashboards this year, we are able to gain more insight into donors
that make multiple gifts throughout the year, as well as identify
giving patterns from larger donations of varying levels,” said
Richard Becker, president of Blackbaud’s Target Analytics. "This
helps us project trends not normally seen through regular reporting
and will help schools of all sizes create better strategies for
future annual fund programs.”
To learn more about alumni participation, donor
retention, reactivation, and donor acquisition trends from more
than 200 institutions around the United States and Canada, download
the report at www.blackbaud.com/higherEd-report. To examine trends
and evaluate the aggregated performance of public and private
institutions across the country with Shaun Keister, register for
Blackbaud’s April 25 webinar.
About the 2015
donorCentrics Annual Report on Higher Ed Alumni
GivingThe donorCentrics Report on Annual Giving was
created to help higher education institutions better track,
benchmark, and analyze fundraising performance to predict future
campaign success and areas of opportunity for growth. The report
standardizes key metrics across institutions of various sizes to
provide an even, and applicable, multi-year view of annual fund
giving trends.
About Blackbaud Serving the
worldwide philanthropic community for 35 years, Blackbaud
(NASDAQ:BLKB) combines innovative software, services,
and expertise to help organizations achieve their missions.
Blackbaud works in over 60 countries to power the passion of
approximately 35,000 customers, including nonprofits, K-12 private
and higher education institutions, healthcare organizations,
corporations, foundations, and other charitable
giving entities. The company offers a full spectrum of cloud
and on-premise solutions, as well as a resource network that
empowers and connects organizations of all sizes.
Blackbaud's portfolio of software and services
supports nonprofit fundraising and relationship management,
eMarketing, advocacy, accounting, payments and analytics, as well
as grant management, corporate social responsibility, and
education. Organizations use Blackbaud technology to raise, invest,
manage, and award more than $100 billion each year. Recognized as a
top company, Blackbaud is headquartered in Charleston, South
Carolina and has operations in the United States, Australia,
Canada, Ireland, and the United Kingdom. For more information,
visit www.blackbaud.com.
Media Contact
Nicole McGougan
Public Relations
843-654-3307
nicole.mcgougan@blackbaud.com
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