Blackbaud Delivers Powerful Wealth Analytics Tool for Luminate CRM Customers
April 05 2016 - 12:00PM
Blackbaud, Inc. (NASDAQ:BLKB), the leading provider of software and
services for the global philanthropic community, today
announced that Luminate CRM™, a leading nonprofit fundraising and
relationship management solution on the Salesforce platform, now
offers Wealth Analytics, providing customers an enriched view of
their donors’ giving potential for improved and focused fundraising
efforts.
"We look forward to the benefits of having our
constituent records automatically updated by wealth analytics in
Luminate CRM. This update will provide a highly valuable view of
our donors, enabling us to be more strategic in our approach to
reach our donors, and further fund research and programs to fuel
the fight against breast cancer," said Emily Lesko, managing
director, Operations and Strategy, Susan G. Komen. "Having this
data automatically update in the system is more efficient and will
allow us the opportunity to increase funding while not increasing
manual efforts or costs."
Blackbaud’s Wealth Analytics allows nonprofits
to better identify supporters that have a higher capacity to give
and engage them in the most appropriate ways to achieve their
philanthropic goals. These data assets – Wealth Rating, Suggested
Donor Type, Next Ask Amount, and Total Identified Assets – will be
delivered automatically so that they can focus on more strategic
endeavors and further advance their causes through optimal
supporter engagement.
“Embedding Wealth Analytics in Luminate CRM is
yet another example of the investment and innovation being made to
bring even greater value to our customers,” said Chris Krackeler,
Blackbaud’s general manager, Luminate CRM. “Organizations will be
able to use these data assets to prioritize their efforts, and
engage in a more meaningful and efficient way with their
supporters. We expect they will see a lift in their fundraising
opportunities and significantly improve the relationship and
support from their donors.”
Luminate CRM customers can also access Wealth
Analytics on their mobile devices. With mobile access, gift
officers can search for donors and review their giving potential
with Wealth Analytics to optimize their interactions. This,
combined with the Find Nearby Donors feature released last year,
will provide greater convenience to traveling fundraisers.
For more information about the new Wealth
Analytics features in Luminate CRM, watch the introduction video or
visit www.blackbaud.com/LCRMwealthanalytics.
About BlackbaudServing the
worldwide philanthropic community for 35 years, Blackbaud
(NASDAQ:BLKB) combines innovative software, services,
and expertise to help organizations achieve their missions.
Blackbaud works in over 60 countries to power the passion of
approximately 35,000 customers, including nonprofits, K-12 private
and higher education institutions, healthcare organizations,
corporations, foundations, and other charitable
giving entities. The company offers a full spectrum of cloud
and on-premise solutions, as well as a resource network that
empowers and connects organizations of all sizes.
Blackbaud's portfolio of software and services
supports nonprofit fundraising and relationship management,
eMarketing, advocacy, accounting, payments and analytics, as well
as grant management, corporate social responsibility, and
education. Organizations use Blackbaud technology to raise, invest,
manage, and award more than $100 billion each year. Recognized as a
top company, Blackbaud is headquartered in Charleston, South
Carolina and has operations in the United States, Australia,
Canada, Ireland, and the United Kingdom. For more information,
visit www.blackbaud.com.
Forward-looking
StatementsExcept for historical information, all of the
statements, expectations, and assumptions contained in this news
release are forward-looking statements that involve a number of
risks and uncertainties, including statements regarding the
introduction of new products and product features, as well as the
expected benefits of the new products and product features.
Although Blackbaud attempts to be accurate in making these
forward-looking statements, it is possible that future
circumstances might differ from the assumptions on which such
statements are based. In addition, other important factors that
could cause results to differ materially include the following:
general economic risks; uncertainty regarding increased business
and renewals from existing customers; continued success in sales
growth; management of integration of acquired companies and other
risks associated with acquisitions; risks associated with
successful implementation of multiple integrated software products;
the ability to attract and retain key personnel; risks associated
with management of growth; lengthy sales and implementation cycles,
particularly in larger organization; technological changes that
make our products and services less competitive; and the other risk
factors set forth from time to time in the SEC filings for
Blackbaud, copies of which are available free of charge at the
SEC’s website at www.sec.gov or upon request from Blackbaud's
investor relations department. All Blackbaud product names
appearing herein are trademarks or registered trademarks of
Blackbaud, Inc.
Media Contact
Nicole McGougan
Public Relations
843.654.3307
nicole.mcgougan@blackbaud.com
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