Gaming Fans Can Test Their Racing Skills on
the Allied Esports Truck for a Chance to Win Their Way to HyperX
Esports Arena Las Vegas
Online Qualifier Set for Sunday, March 21
for Direct Entry to Semifinals
Allied Esports, a global esports entertainment company and a
subsidiary of Allied Esports Entertainment, Inc. (NASDAQ: AESE),
and Brookfield Properties, a leading real estate operator, today
announced a three-day amateur esports event at Brookfield’s First
Colony Mall in Sugar Land, Texas from March 26-28.
Allied Esports is taking its popular “Saturday Night Speedway”
featuring Mario Kart 8 Deluxe experience out of the desert and on
the road for the first time, giving fans a chance to race their way
to the top of the leaderboard and win an all-expense paid trip to
Las Vegas to compete on the main stage at HyperX Esports Arena Las
Vegas.
The outdoor tournament and broadcast will take place on the
Allied Esports Truck, North America’s first 18-wheel, 80-foot,
35-ton mobile gaming competition arena, which will be stationed on
the south end of the First Colony Mall’s exterior lawn. In-person
Qualifiers will take place on Friday, March 26 and continue on
Saturday, March 27. The event’s Semifinals and Finals will follow
qualifying on March 27 and be broadcast live on the Allied Esports
YouTube channel. The gaming will continue Sunday, March 28 with
Open Play for prizes and giveaways.
“The activation of this partnership has been a long time coming,
and we are excited to welcome the Allied Esports Truck to the lawn
at First Colony Mall,” said Katie Kurtz, senior vice president of
development at Brookfield Properties. “At Brookfield, we’re
constantly looking for new and fresh entertainment options to bring
to our communities. This will be one of our first in-person events
at our centers in over a year, and the Saturday Night Speedway
tournament is a great way to kick our lawn programming back
off.”
“We have the unique ability to take our mobile esports trucks on
the road and give fans across the country the chance to compete in
a one-of-a-kind tournament setting as an extension of our Las Vegas
arena experience,” said Jud Hannigan, CEO of Allied Esports. “We
are thrilled to team up with our partners at Brookfield for this
‘Speedway’ event and give Texas gamers the opportunity to play
their way to the ultimate gaming destination, HyperX Esports Arena
Las Vegas.”
Players who want a jump start on making their way to the
semifinals can join an online qualifying event on Sunday, March 21
at 2 p.m. CT. Winners from the online qualifier must be able to
play in person at the Semifinals on Saturday, March 27 at First
Colony Mall. For tournament rules, registration and additional
information, interested participants should visit
hyperxesalv.com/firstcolonymall.
Prior to the cancellation of live events due to the COVID-19
pandemic, the Allied Esports Truck was a regular attraction at some
of the biggest gaming, sports, entertainment and consumer shows,
including Super Bowl LIII, the DAYTONA 500, DreamHack, CES,
WonderCon, KAABOO, E3, VidCon and Posty Fest. The First Colony Mall
event is the truck’s first outside of Nevada and California since
the onset of the pandemic.
Allied Esports and Brookfield Properties announced a strategic
alliance in January 2020 to bring gaming and esports experiences to
Brookfield’s retail destinations.
About Allied Esports
Named one of the World’s Most Innovative Companies by Fast
Company, Allied Esports International, Inc. is at the forefront of
esports entertainment with a global network of properties designed
to serve as competition battlegrounds, content production centers
and community experience hubs.
Through direct operation or membership in the Allied Esports
Property Network, the world’s first esports affiliate program,
Allied Esports’ facilities span North America, Europe, China and
Australia, and include the world-renowned HyperX Esports Arena Las
Vegas, a fleet of mobile arenas, the Allied Esports Trucks, and AE
Studios in Hamburg, Germany.
Allied Esports’ properties serve as the home to a number of
online and offline proprietary productions and events, including
Frags and Saturday Night Speedway, as well as original partner
programs like the Simon Cup and Trovo Holiday Royale.
For more information about Allied Esports, visit
AlliedEsports.gg and follow @AlliedEsports. Allied Esports
International, Inc. is a subsidiary of Allied Esports
Entertainment, Inc.
About Allied Esports
Entertainment
Allied Esports Entertainment, Inc. (NASDAQ: AESE) is a global
leader in esports entertainment, providing innovative
infrastructure, transformative live experiences, multiplatform
content and interactive services to audiences worldwide through its
strategic fusion of two powerful brands: Allied Esports and the
World Poker Tour (WPT). For more information, visit
AlliedEsportsEnt.com.
About Brookfield
Properties
Brookfield Properties is a fully-integrated, global real estate
services company, providing industry-leading portfolio management
capabilities across the real estate investment strategies of
Brookfield Asset Management – a global alternative asset manager
with approximately $600 billion in AUM.
Brookfield Properties develops and manages premier real estate
with a focus on maximizing the tenant experience in addition to the
investment and operational performance of the asset. We also focus
on integrating leading-edge real estate technologies which enables
us to be at the forefront of innovation and sustainability –
benefiting not only our tenants and business partners, but also the
communities in which we operate.
For more information about our approach to operating and
developing best-in-class real estate, please visit
brookfieldproperties.com.
Forward Looking
Statements
This press release includes “forward looking statements” within
the meaning of the “safe harbor” provisions of the United States
Private Securities Litigation Reform Act of 1995. When used in this
press release, the words “estimates,” “projected,” “expects,”
“anticipates,” “forecasts,” “plans,” “intends,” “believes,”
“seeks,” “may,” “will,” “should,” “future,” “propose” and
variations of these words or similar expressions (or the negative
versions of such words or expressions) are intended to identify
forward-looking statements. These forward-looking statements are
not guarantees of future performance, conditions or results, and
involve a number of known and unknown risks, uncertainties,
assumptions and other important factors, many of which are outside
the control of us, that could cause actual results or outcomes to
differ materially from those discussed in the forward-looking
statements. Important factors, among others, that may affect actual
results or outcomes include: our ability to execute on our business
plan; our ability to retain key personnel; general economic and
market conditions impacting demand for our products and services;
adequacy of our funds for future operations; our future expenses,
revenue and profitability; our ability to develop new products; our
dependence on key suppliers, manufacturers and strategic partners;
and industry trends and the competitive environment in which we
operate. These and other risk factors are discussed in our reports
filed with the Securities and Exchange Commission. We do not
undertake any obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise, except as required by law.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210318005269/en/
Media Contacts: Brian Fisher
Allied Esports brian@alliedesports.com Rachel Wille Brookfield
Properties rachel.wille@brookfieldpropertiesretail.com
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