Allbirds Zeroes In On Nothing
April 21 2023 - 9:00AM
Allbirds has announced that it spent 2022 working on nothing — and
has now published how little it does… when it comes to climate
impact, of course.
In the 2022 Flight Status released today,
Allbirds revealed its biggest year-over-year reduction in its
average product carbon footprint—cutting that figure by 19%, from
8.76 kg CO₂e to 7.12 kg CO₂e. This means that Allbirds is already
more than 60% of the way towards its 2025 science-based targets,
and on track to reach near zero product carbon emissions by 2030,
per its Flight Plan. This reduction is thanks to 27 different
initiatives across the business.
Allbirds is also adding the ‘carbon cost’ to its
customer receipts, alongside the financial cost in a bid to
increase awareness and education surrounding product carbon
footprints. After becoming the first fashion brand to label all of
its products with their carbon footprint in 2020, Allbirds has been
on a relentless mission to empower consumers with information to
make more informed purchasing decisions. In 2021, the brand also
open-sourced their carbon footprint methodology in an effort to
spur on the industry to adopt carbon accountability.
“With our Flight Status, we want to show all of
the work we do every day of the year when it comes to our
commitment and journey towards zero carbon emissions – and we want
to print it on our receipts for everyone to see,” said Hana
Kajimura, Head of Sustainability at Allbirds. “Real leadership in
sustainability means following through on what you say you’re going
to do. Taking small steps that add up to something big.”
Allbirds sharpened its focus on three key areas
to cut carbon emissions in 2022:
Regenerative Agriculture - In
2022, Allbirds created more products with regenerative wool. During
the 2022 holiday season, it launched the Regen Collection—two new
shoes, plus a revival of a regen beanie and scarf, made with ZQRX
Regenerative Wool. And in 2023, Allbirds is leveraging that
material again in new styles like the SuperLight collection. It
also partnered with New Zealand Merino and Made For Good, a
software company that provides companies farm-level traceability
and emissions data. Together, they are working to baseline net
emissions across all of Allbirds’s wool suppliers, which will give
greater insight into where and how to reduce in the future.
Renewable Materials - In 2022,
renewable materials accounted for a reduction of -0.25 kg CO2e of
Allbirds’s overall per unit reduction of -1.64 kg CO2e*. Allbirds
updated its footwear packaging to reduce weight and lower its
footprint; transitioned from virgin nylon to recycled nylon in its
wool fabrics; and updated the sockliner in its lifestyle Tree
styles to utilize more recycled materials.
Responsible Energy - In 2022,
responsible energy accounted for a reduction of -0.93 kg CO2e of
Allbirds’s overall per unit reduction of -1.64 kg CO2e*. This was
achieved by significantly increasing ocean shipping to 96%, up from
80% in 2020 and bringing its renewable energy approach to
facilities in China, where some of Allbirds’s rubbers and foams are
molded. Allbirds is also continuing to advocate for policies that
support more renewable energy in Vietnam, where the brand’s primary
factories are located.
While the 2022 Sustainability Report is
laser-focused on carbon reduction goals, the brand also recognizes
that true sustainability means much more than just that. Outside of
climate-related goals, Allbirds has additional Flight Plan
commitments across five foundational areas: Fair Labor, Water,
Chemistry, Animal Welfare, and Traceability & Transparency. In
2022, strides were made across all of these foundations, with key
wins including getting richer audit data from factories; sharing
more details on facilities and workers; and implementing a much
more comprehensive Environmental Program at factories.
“Sustainability has been a cornerstone of the
business since we founded Allbirds, and it’s something our
consumers and the industry continue to look to us to lead. While we
are proud of this year’s progress and of the talented teams that
brought these sustainability initiatives to life, our work isn’t
done. To bring our carbon footprint to near zero, we have to
continue driving this work forward,” says Allbirds Co-Founder and
Co-CEO Tim Brown. “Beyond these efforts, it’s not enough to do the
work on our own—we need to inspire and empower the industry to
follow suit in order to generate real change, and that is why we’re
committed to open-sourcing our toolkits and collaborating with
other brands to join us.”
To learn more and read the complete 2022 Flight
Status, please visit: www.allbirds.com/sustainability
About Allbirds, Inc.: Dreamed
up in New Zealand, Allbirds launched in San Francisco in 2016 with
the ethos of using natural materials to create the world’s most
comfortable shoes. With carbon reduction as its north star,
Allbirds is paving the way for a more sustainable approach to
business through product innovation, industry collaboration (like
open sourcing its footprint calculator) and being the first
footwear brand to carbon label all of its products. Allbirds serves
customers in 35+ countries across 55+ retail stores.
www.allbirds.com
*Note: The carbon footprint
reduction values (-0.25 kg CO2e and -0.93 kg CO2e) do not add up to
the -1.64 kg CO2e total because there was also a reduction
associated with a style mix shift (i.e., Allbirds produced a lower
mix of wool footwear styles). For more information, please visit
the full 2022 Flight Status document.
Investor RelationsKatina
Metzidakisir@allbirds.com
Media Contactpress@allbirds.com
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