AgroFresh Launches “Life Ultra” Edible Coating as it Expands its VitaFresh™ Botanicals Plant-based Platform
April 28 2021 - 8:00AM
AgroFresh Solutions, Inc., a global leader in produce freshness
solutions, today announced the launch of VitaFresh™ Botanicals –
Life Ultra, a plant-based, edible coating to keep produce fresh and
reduce food loss and waste. Life Ultra uses an innovative nano
emulsion process to generate smaller particles for superior coating
coverage and fruit protection. The nano emulsion technology was
developed by Embrapa Instrumentation (part of the Brazilian
Agricultural Research Corporation), UFSCar (the Federal University
of São Carlos – Brazil) and QGP Química.
Life Ultra acts as a protective membrane to reduce dehydration,
providing excellent freshness preservation and food loss reduction
for citrus and tropical fruits such as avocados, papayas and
mangoes. Fruit coated with VitaFresh Botanicals - Life Ultra can be
dried quickly, generating a sustainability benefit of decreased
energy usage and lower-cost operational efficiencies. The product
is manufactured by Brazilian company QGP Química, with whom
AgroFresh has signed an exclusive global commercial agreement.
“We are delighted to join forces with QGP Química for the global
launch of this new VitaFresh Botanicals coating,” said AgroFresh
CEO Clint Lewis. “Life Ultra is an important part of the VitaFresh
Botanicals portfolio and continues AgroFresh’s decades-long
commitment to AgTech innovation and food loss reduction. We are
excited about how this plant-based solution opens consumer
marketing opportunities for the packer-retailer supply chain.”
“The nano emulsion and overall technology process utilized to
produce VitaFresh Botanicals - Life Ultra yields an outstanding
solution for produce freshness,” said Marilene Ribeiro, Ph.D.,
R&D Manager Chemical Specialties at QGP Química. “Our
collaboration with AgroFresh will help bring this solution to
operators worldwide, and can have a significant impact on the
produce industry’s sustainability efforts.”
“VitaFresh Botanicals – Life Ultra forms a barrier against
moisture loss and gas exchange,” said Marcos David Ferreira, Ph.D.,
Researcher at Embrapa, one of the developers of the nano emulsion
technology. “Our tests demonstrate that fruits coated with Life
Ultra have less weight loss and reduced dehydration, resulting in
food loss reduction, fresh quality preservation and shelf-life
extension.”
The AgroFresh organization has 40 years of experience in fresh
produce protection. With VitaFresh Botanicals, AgroFresh offers
“Natural-Powered Life Extension for Fruit,” creating new
opportunities for retailers and helping to influence consumers’
enjoyment of fresh, tasty produce. AgroFresh adds differentiating
value by offering a comprehensive coatings portfolio, one-to-one
problem-solving guidance and diagnostics, a high-touch service
model and a complete range of packinghouse equipment, all aimed at
delivering the highest level of client confidence and trust in the
industry.
About AgroFreshAgroFresh (Nasdaq: AGFS) is an
AgTech innovator and global leader with a mission to prevent food
loss/waste and conserve the planet’s resources by providing a range
of science-based solutions, data-driven digital technologies and
high-touch customer services. AgroFresh supports growers, packers
and retailers with solutions across the food supply chain to
enhance the quality and extend the shelf life of fresh produce. The
AgroFresh organization has 40 years of post-harvest experience
across a broad range of crops, including revolutionizing the apple
industry with the SmartFresh™ Quality System for more than 20
years. This is powered by a comprehensive portfolio that includes
plant-based coatings, equipment and proprietary solutions that help
improve the freshness supply chain from harvest to the home. Visit
agrofresh.com to learn more.
About EmbrapaThe Brazilian Agricultural
Research Corporation (Embrapa) is a technological innovation
enterprise focused on generating knowledge and technology for
Brazilian agriculture. Their mission is to be a world reference in
the generation and supply of information, knowledge, and
technologies, and thus contribute to innovation and sustainability
in agriculture and to food security. Operating since 1973, the
organization is under the aegis of the Brazilian Ministry of
Agriculture, Livestock, and Food Supply. Visit www.embrapa.br to
learn more.
About QGP Química QGP Química
(formerly known as Tanquímica) is a well-respected leader in
Brazil’s agriculture market for nearly three decades, with a focus
on social responsibility. The agro-products manufacturer is known
for its innovation, flexibility and dedication to customers,
including technical service. QGP Química's responsibility begins
with the customer’s need and ends with their satisfaction. Visit
www.qgpquimica.com.br to learn more.
Media Relations Contact: Michael Wolfe, (475) 747-8015,
Michael.Wolfe@icrinc.com
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