PHILADELPHIA, May 9, 2018 /PRNewswire/ -- AgroFresh Solutions,
Inc. (NASDAQ: AGFS), a global leader in produce freshness
solutions, today announced an innovative business strategy for the
Chinese market. In partnership with Pagoda, the largest fruit chain
retailer in China with 3,000
outlets, AgroFresh will open an innovation center to develop
solutions to extend the freshness and quality of fresh produce.
This effort is designed to meet China's specific supply chain needs.
With a dedicated commitment to provide fresh, high-quality
fruit, AgroFresh and Pagoda will collaborate at the innovation
center to research and identify fruit quality problems and expect
to deliver actionable insights and solutions that will promote
freshness at every step in the value chain for Chinese
consumers.
"As a company firmly rooted in research and science, the new
innovation center in China enables
us to apply our know-how to predict optimal fruit conditions and
reduce waste," said Jordi Ferre,
AgroFresh CEO. "Pagoda's dedication to overall fruit quality,
intimate knowledge of the local consumer and complex supply chain
make the company a perfect partner to help us better develop and
deliver localized freshness-preservation solutions."
Chinese consumers increasingly demand fresh, safe, high-quality
fruit in a non-sophisticated food supply chain. Partnering with
Pagoda allows AgroFresh to enter a new and growing market that
needs solutions to extend fruit freshness.
Expected to open in the second half of 2018, the innovation
center will be located at a Pagoda distribution center in
Guangdong province. Insight
gathered from the collaboration with Pagoda will also set the
foundation for AgroFresh's retail and ecommerce strategy for
China that can be extended to
other regions.
"AgroFresh has been revered as the global leader in fruit
preservation and technology for nearly two decades," said
Huiyong Yu, Pagoda president. "We
share like-minded goals to protect and sustain fruit quality.
Working together, we'll be able to enhance the customer experience,
reduce food waste and make healthy diets more accessible.
Cooperating with AgroFresh will also arm us with more fruit
intelligence and strengthen our position as a leading quality fruit
provider."
As part of its mission to reduce food waste and improve fruit
freshness on a global scale, AgroFresh seeks to identify the
distinct goals of varied geographies and implement tailored models
to further those goals. For China,
AgroFresh's efforts will mainly focus on furthering access to
high-quality fresh produce. This understanding of local markets and
flexibility to adapt to diverse demands will enable AgroFresh to
better address the problems of food waste and quality globally.
About AgroFresh
AgroFresh Solutions, Inc. (NASDAQ:
AGFS) is a global leader in delivering innovative food preservation
and waste reduction solutions for fresh produce. The Company is
empowering the food industry with Smarter Freshness, a range of
integrated solutions designed to help growers, packers and
retailers improve produce freshness and quality, and reduce waste.
AgroFresh's solutions range from pre-harvest with Harvista™ and
LandSpring™ to its marquee SmartFresh™ Quality System, which
includes SmartFresh, AdvanStore™ and ActiMist™, working together to
maintain the quality of stored produce. AgroFresh also has a
controlling interest in Tecnidex, a leading provider of
post-harvest fungicides, waxes, coatings and biocides for the
citrus market, including Textar™ and Teycer™. Additionally, the
Company's initial retail solution, RipeLock™, optimizes banana
ripening for the benefit of retailers and consumers. AgroFresh has
key products registered in over 45 countries, with approximately
3,700 direct customers and services over 25,000 storage rooms
globally. For more information, please visit www.agrofresh.com.
About Pagoda
Shenzhen Pagoda Orchard Industrial
Development Co., Ltd., commonly referred to as Pagoda, is a
chain-brand enterprise for fruits, dried fruits and fruit juice
products. Based in Shenzhen,
China, Pagoda has nearly 3,000 franchise stores in more than
40 cities across the country, as well as an e-commerce app, and
seeks to make fruit accessible to all people throughout
China and the world. Pagoda is
committed to an exceptional customer service model, including a
customer satisfaction guarantee. Pagoda was named a "Chinese
excellent franchise brand" in 2015 and 2016 and a "top hundred
Chinese franchise chain" in 2016 by the China Chain Operation
Association.
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SOURCE AgroFresh