Viral Social Star (Wet)Suits Up as his new
comic persona, 'Crush Sodason', to Fulfill His Surfing Destiny at
the Rip Curl WSL Finals and in Candy Crush Soda Saga
- On September 7th, Candy Crush
Soda Saga will bring the adrenaline of the World Surf League into
the iconic match-3 mobile game with the new tournament, "Soda Surf
Cup"
- TikTok sensation Kyle Gordon
will debut his new comic persona 'Crush Sodason,' a wannabe
legendary surfer, sharing hilarious videos on social media from
September 11th onwards
- Eligible players can win a custom surfboard created by one of
the world's top surfboard shapers, Matt Biolos, and signed by
the WSL Final 5 live and a one-year supply of gold bars
SAN
CLEMENTE, Calif., Sept. 6,
2023 /PRNewswire/ -- Today, Candy Crush Soda Saga
announced it'll bring the adrenaline of the World Surf League into
the iconic match-3 mobile game with their new event, "Soda Surf
Cup". And look out! Kyle Gordon,
TikTok sensation behind the Eurodance hit "Planet of the Bass,"
will be popping up with his latest persona, wannabe surf legend
Crush Sodason, and attempt to dominate the in-game tournament and
catch some actual waves ahead of the Rip Curl WSL Finals in
San Clemente, California.
Kitted out with a purple wetsuit and surfboard, Crush Sodason
will share his unwavering motivation to learn from California's surfing community and become
WSL's next surfing sensation. Fans can watch Crush's journey on
Kyle Gordon's own TikTok and
Instagram channels from September
11th, with additional exclusive content available
on Candy Crush social media.
The Soda Surf Cup is inspired by the World Surf League's
most-watched event and brings the thrill of the waves to your
fingertips. This unique, in-game tournament takes place from
September 7th to October 2nd. Candy
Crush Soda Saga will feature surfboard candies, a diorama of
fan-favorites Soda Gummy Bears & Yeti riding waves, and much
more. The grand prize includes a custom surfboard created by one of
the world's top surfboard shapers, Matt
Biolos, and signed by the WSL Final 5 live at the Rip Curl
WSL Finals event. Players can also win a one-year supply of gold
bars.
"I'd say the only people more up for a challenge than Candy
Crush Soda Saga players are the pros competing at the World Surf
League Finals," says Todd Green,
General Manager, Candy Crush Franchise. "The partnership with World
Surf League has been the perfect combination of our fun and
competitive worlds - from surfing Soda Gummy Bears to the chance to
win a custom Candy Crush Soda surfboard signed by the best surfers
in the world. We can't wait to meet Kyle
Gordon - sorry, Crush Sodason! - and watch him explore the
WSL event with a quirky Soda Surf Cup lens."
Sarah Swanson, Chief Marketing
Officer for the World Surf League, says, "The World Surf League
showcases the world's best surfers on the world's best waves all
season long, culminating in the Rip Curl WSL Finals. The men's and
women's World Champions are crowned in this one-day,
winner-take-all showdown. Partnering with Candy Crush Soda Saga to
bring this epic WSL competition to life in-game has been an
incredibly fun and collaborative process. We're excited to offer
fans of both Candy Crush Soda and the WSL the chance to compete and
win with the Soda Surf Cup, while watching the pros do the
same!"
If you're in California during
the World Surf League Finals, you may be lucky enough to catch
Crush Sodason training at your favorite beach in San Clemente on September 7th. Candy Crush Soda Saga have planned
even more refreshing experiences from September 8th to September 16th, including sweet
treats, stickers and other giveaways, a Sodalicious prize van, and
a meet-and-greet with the fan-favorite Soda Gummy Bear mascots.
Candy Crush Soda Saga is available to download and play for free
on iOS and Android. Surf Season is available to play from
September 7th to the
2nd of October. To learn more about the mobile game,
visit: www.king.com/game/candycrushsoda
Watch Crush Sodason's content on @kylegordonisgreat on Instagram
and TikTok, as well as @CandyCrushSaga on Instagram and Candy Crush
Soda Saga on Facebook.
The one-day Rip Curl WSL Finals will decide surfing's 2023 World
Champions and holds a competition window from September 8 through September 16, 2023, and will
run on the best day of waves. The event will be broadcast LIVE
on WorldSurfLeague.com, WSL's YouTube channel, and the
free WSL app.
About King
With a mission of Making the World Playful,
King is a leading interactive entertainment company with a 20-year
history of delivering some of the world's most iconic games in the
mobile gaming industry, including the world-famous Candy Crush
franchise, as well as other mobile game hits such as Farm Heroes
Saga®. Candy Crush is the top-grossing franchise in
U.S. app stores, a position it has held for the last five years,
and King's games are being played by 238 million monthly active
users as of Q2 2023. King, a part of Activision Blizzard (NASDAQ:
ATVI), has game studios in Stockholm, Malmö, London, Barcelona and Berlin and offices in Dublin, San
Francisco, New York,
Los Angeles and Malta. More information can be found at
King.com or by following us on LinkedIn, @lifeatking on Instagram,
or @king_games on Twitter.
Latest earnings results for reference here.
About Candy Crush Soda Saga
Candy Crush Soda Saga is
the second game in the Candy Crush Franchise, enjoyed by millions
of players every day around the globe. Since 2014 players have
matched Swedish fish, rescued Soda gummy bears, and popped soda
bottles in order to progress through more than 11,000 levels. Candy
Crush Soda Saga is available to download for free from the Apple
App Store, Google Play, Amazon App store, Windows App Store and
Facebook.
About the WSL
The World Surf League (WSL) is the
global home of competitive surfing, crowning the World Champions
since 1976 and showcasing the world's best surfers on the world's
best waves. WSL is comprised of the Tours and Competition division,
which oversees and operates more than 180 global competitions each
year; the Kelly Slater Wave Company (KSWC), home of the world's
largest high-performance, human-made wave; and WSL Studios, an
independent producer of unscripted and scripted projects.
For more information, please visit WorldSurfLeague.com.
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SOURCE King