Sweeeeeet
NEW
YORK, March 2, 2023 /PRNewswire/ -- King, makers
of Candy Crush, the top grossing mobile gaming franchise in
U.S. app stores1, has appointed creative agency The
Romans as its retained consumer PR agency. The appointment is the
result of a competitive pitch process which began in December,
2022.
The Romans will be responsible for the brand's consumer PR
efforts, leading the charge on creative campaigns, events, stunts,
and ongoing press office activities, with a focus on its key
markets in the US and UK.
Of the appointment, Louise
Ramsden, Brand Communications Lead at King said,
"We were looking for a global agency with an implicit
understanding of gaming, tech, and most importantly, culture. The
response The Romans delivered showed they not only had a deep
understanding of our audience, but they also knew how to reach new
audiences around the world via high-impact creative campaigning.
We're at a pivotal point with the brand turning 10 years old, and
our consumers demanding more engagement and entertainment than
ever. We not only want to serve them by providing that on the
platform, but IRL too, and that's what we plan on delivering with
The Romans - high-impact initiatives at every turn. We want to
disrupt the category in a distinctly Candy Crush Saga way,
while celebrating our players. 2023 is just the beginning."
Sarah Jenkins, Partner at The
Romans New York said,
"King is the exact type of client we're looking for as we
continue our agency growth and we couldn't be more honored to have
them select The Romans as their creative partner for the Candy
Crush franchise. Their team is dynamic, bold and eager to work
collaboratively to inject the brand back into the cultural
zeitgeist. We're thrilled to hit the ground running with them and
look forward to showing up with some sweet surprises for consumers,
while generating the buzz Candy Crush deserves as one of the most
beloved worldwide mobile game franchises being played today."
The account will be led on a day-to-day basis in the US by
Katherine Espinosa, Vice President,
and in Europe, by Kate Brazier, Director, who joined The Romans
from her role as Global Growth Director at Grayling in 2021.
About King
With a mission of Making the World Playful, King is a
leading interactive entertainment company and the creator of the
world-famous Candy Crush franchise, as well as other mobile game
hits including Farm Heroes Saga. Candy Crush is the
top-grossing franchise in U.S. app stores, a position it has held
for the last five years, and King's games are being played by 233
million monthly active users as of Q4 2022. King, a part of
Activision Blizzard (NASDAQ: ATVI), has game studios in
Stockholm, Malmö, London, Barcelona and Berlin and offices in San Francisco, New
York, Los Angeles and
Malta. More information can be
found at King.com or by following us on LinkedIn, @lifeatking on
Instagram, or @king_games on Twitter.
© 2023 King.com Ltd. King, the King crown logo, Candy
Crush, the Tiffi character, Candy Crush Saga and related marks are
trademarks of King.com Ltd and/or related entities.
About The Romans
Founded in 2015, The Romans has been named 'Agency of The Year'
at a major awards show every year for the past six years, and is
currently PRWeek UK's Mid-Sized Agency of The Year 2022 and
Campaign's PR Agency of The Year 2022. It has offices in
New York, Dubai and London and its clients include Ben &
Jerry's, Dove, Unilever, Pernod Ricard and Heineken. For more
information, visit www.wearetheromans.com.
1 Activision Blizzard Q4 2022 earnings press
release
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SOURCE The Romans