BEIJING, Oct. 17,
2022 /PRNewswire/ -- 36Kr Holdings Inc. ("36Kr" or
the "Company") (NASDAQ: KRKR), a prominent brand and pioneering
platform dedicated to serving New Economy participants in
China, today announced that its
Enterprise Service Review Platform has entered into strategic
cooperation with Lenovo, a renowned Fortune Global 500 Company.
36Kr will provide in-depth marketing services designed to empower
Lenovo's business unit targeting small- and medium-sized businesses
("Lenovo SMB") with customer acquisition solutions, as well as
improve its brand influence.
Under the cooperation, 36Kr will provide a broad array of
value-added services, including precise customer acquisition, brand
management and interactive marketing, among others. Leveraging its
advanced big data analytics, 36Kr Enterprise Service Review
Platform will identify effective marketing qualified leads (MQLs)
for Lenovo SMB. At the same time, the platform will extend Lenovo's
reach among potential customers through diverse marketing
campaigns, such as live streaming events, specialized forums and
evaluation reports. Notably, 36Kr and Lenovo jointly created a
content channel targeting "specialized, refined, differentiated and
innovative" enterprises to enhance Lenovo's brand influence and
empower small- and medium-sized enterprises to expand their
businesses. The Lenovo-sponsored channel was launched on 36Kr's
official website in August this year.
Incubated in the latter half of 2020, 36Kr Enterprise Service
Review Platform is dedicated to becoming the go-to destination for
enterprises to efficiently identify, research and procure SaaS
products. To this end, the platform has developed a full set of
proprietary marketing solutions, including sales leads acquisition,
retention, conversion and marketing campaigns to assist SaaS
providers in acquiring customers with precision targeting.
Meanwhile, through its accumulated authentic user reviews and
comments, the platform also enables buyers to select the best and
most appropriate SaaS solutions as they navigate the digital
transformation and upgrading process. Notably, 36Kr Enterprise
Service Review Platform covers nearly all leading brands as well as
many mid-range brands and other widely-known brands in China's SaaS industry, and has pioneered
industry classification standards. Furthermore, as an independent
third-party platform, 36Kr Enterprise Service Review Platform
continuously improves its product matrix, focusing on its product
library, user review library, key influencer database and knowledge
graph library in an effort to create a "Magic Quadrant" style
research resource for China's
enterprise services industry, while also ensuring the platform's
objectivity, fairness and authority.
Since its establishment, 36Kr Enterprise Service Review Platform
has seen rapid growth in its main operating metrics. As of the
second quarter of 2022, 36Kr Enterprise Service Review Platform had
showcased a total of over 6,600 mainstream SaaS products, spanning
enterprise services software across 16 sectors and 200 industries
with broad coverage of leading and well-known SaaS brands. More
excitingly, the Enterprise Service Review Platform's monthly active
users (MAUs) reached approximately 900,000 during the second
quarter, a more than 18-fold increase compared with the same period
of last year. The number of authentic reviews climbed 17 times
year-over-year to over 32,000, up 56% sequentially, and the number
of registered SaaS merchants on the platform also continued to
grow, reaching almost 900 to date. On the commercialization front,
36Kr Enterprise Service Review Platform has established business
partnerships with a wide range of renowned enterprise software
brands, including Volcano Engine, Kingdee, Beisen, Polyv,
HiteVision, and EC SCRM.
Mr. Feng Dagang, 36Kr's
co-chairman and CEO, commented, "We are delighted to have
established this in-depth strategic marketing collaboration with
Lenovo Group. It represents another milestone in our
commercialization of our 36Kr Enterprise Service Review Platform,
which has rapidly grown into a leading enterprise service platform
already serving many renowned SaaS brands in China. Moving forward, we will continue to
join hands with China's leading
SaaS service providers to meet the huge digitalization demands of
key industries and enterprises, creating more successful benchmark
cases and cementing our position as the industry's flagship
platform. We are confident that as we further refine our dynamic
service ecosystem, our platform, product and service advantages
will compound in tandem, propelling us to the top of this immense
market worth hundreds of billions of RMB while further broadening
36Kr's service boundaries and building a second growth engine for
the Company."
About 36Kr Holdings Inc.
36Kr Holdings Inc. is a prominent brand and a pioneering
platform dedicated to serving New Economy participants in
China with the mission of
empowering New Economy participants to achieve more. The Company
started its business with high-quality New Economy-focused content
offerings, covering a variety of industries in China's New Economy with diverse distribution
channels. Leveraging traffic brought by high-quality content, the
Company has expanded its offerings to business services, including
online advertising services, enterprise value-added services, and
subscription services, to address the evolving needs of New Economy
companies and upgrading needs of traditional companies. The Company
is supported by a comprehensive database and strong data analytics
capabilities. Through diverse service offerings and significant
brand influence, the Company is well-positioned to continuously
capture the high growth potential of China's New Economy.
For more information, please visit: http://ir.36kr.com.
Safe Harbor Statement
This announcement contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expects," "anticipates," "future," "intends," "plans,"
"believes," "estimates," "confident" and similar statements.
Statements that are not historical facts, including statements
about the Company's beliefs and expectations, are forward-looking
statements. Forward-looking statements involve inherent risks and
uncertainties. A number of factors could cause actual results to
differ materially from those contained in any forward-looking
statement, including but not limited to the following: the
Company's goal and strategies; the Company's future business
development, results of operations and financial condition;
relevant government policies and regulations relating to our
business and industry; the Company's expectations regarding the use
of proceeds from this offering; the Company's expectations
regarding demand for, and market acceptance of, its services; the
Company's ability to maintain and enhance its brand; the Company's
ability to provide high-quality content in a timely manner to
attract and retain users; the Company's ability to retain and hire
quality in-house writers and editors; the Company's ability to
maintain cooperation with third-party professional content
providers; the Company's ability to maintain relationships with
third-party platforms; general economic and business conditions in
China; possible disruptions in
commercial activities caused by natural or human-induced disasters;
and assumptions underlying or related to any of the foregoing.
Further information regarding these and other risks is included in
the Company's filings with the SEC. All information provided in
this press release and in the attachments is as of the date of this
press release, and the Company undertakes no obligation to update
any forward-looking statement, except as required under applicable
law.
For investor and media inquiries, please contact:
In China:
36Kr Holdings Inc.
Investor Relations
Tel: +86 (10) 5825-4188
E-mail: ir@36kr.com
The Piacente Group, Inc.
Jenny Cai
Tel: +86 (10) 6508-0677
E-mail: 36Kr@tpg-ir.com
In the United States:
The Piacente Group, Inc.
Brandi Piacente
Tel: +1-212-481-2050
E-mail: 36Kr@tpg-ir.com
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SOURCE 36Kr Holdings Inc.