PRESS RELEASE: NACON: TOYOTA GAZOO RACING BECOMES ESPORTS WRC
PRESENTING SPONSOR
TOYOTA GAZOO RACING BECOMES ESPORTS WRC
PRESENTING SPONSOR
OFFERING TOYOTA GR YARIS TO THE
WINNER
Lesquin, June 2nd, 2020 – NACON
and its development studio KT Racing, in collaboration with WRC
Promoter, are pleased to announce that TOYOTA GAZOO Racing
will become the presenting sponsor of the 2020 and 2021 eSports WRC
seasons.
The announcement celebrates the Japanese
manufacturer’s recent unveiling of the all-new Toyota GR
Yaris, a pure performance car born from Toyota’s
title-winning experience in the World Rally Championship. Equipped
with Toyota’s new GR-FOUR intelligent all-wheel drive system and a
thrilling 1.6-litre 3-cylinder turbocharged engine delivering 261
DIN hp and 360 Nm of torque, the all-new Toyota GR Yaris promises
to be lightweight, powerful and exhilarating – a fitting
prize for the eSports WRC Champion!
The partnership between TOYOTA GAZOO Racing and
NACON will extend into further promotions spanning WRC
8 as well as WRC 9, the latest instalment
of the official WRC game scheduled for release on 3 September
2020.
Since its kick-off last January during the Monte
Carlo Rally, the 5th season of eSports WRC is in
full swing, and has already brought together many competitors in
WRC 8. The competition’s fame hasn’t stopped
growing, and has established it as a reference, as much in the
world of video games as that of automobile racing. Each year, the
organisation and quality of the challenges improve and are
recognized by both the professionals and the players.
Lebanese competitor Sami-Joe
currently leads the 2020 eSports Championship presented by Toyota
Gazoo Racing. He claimed his second win of the year last weekend at
Rally Portugal, moving a point ahead of 2017 and 2019
champion Lohan ‘Nexl’ Blanc with four rounds remaining.
Both could qualify for the grand final with victory at Italy’s
Rally Sardinia next month. We will have to wait until the eSports
WRC Grande Finale next October though to name this
exceptional season's ultimate winner, who will be one of the first
owners of the new and exciting Toyota GR Yaris.
This season, eSports WRC is already benefiting
from the support of famous partners such as Fanatec,
BenQ and PlaySeat, and it is with great
pride that the NACON and WRC Promoter teams welcome TOYOTA
GAZOO Racing as the new presenting sponsor of the online
championship.
“We’re very proud of the progress we’ve made
since the creation of eSports WRC, which has become inseparable
from the development and work performed all year long on the WRC
video games,” said Benoît Clerc, NACON’s Head of
Publishing. “It has now become an unmissable event for
every fan of off-road racing games. Thanks to the support of
Toyota, the 2020 year will benefit from significant reinforcement,
and we’re very impatient to continue collectively expanding eSports
WRC.”
Andrea Carlucci, Director of Product and
Marketing Management of Toyota Motor Europe, said: “We’re
pleased to partner with eSports WRC to bring the excitement of
rallying to more fans around the world. As one of the pillars of
TOYOTA GAZOO Racing, e-motorsports is key for us to make motorsport
and sports cars more accessible to more people and to foster a new
generation of car lovers everywhere. With the growing interest in
eSports, and our increasing sports car offering, we’re looking
forward to working closely with our partners to bring our brand
value and exciting products closer to consumers and fans.”
WRC Promoter Managing Director Oliver
Ciesla highlighted the recent growth in eSports
competition, particularly fuelled by the current enforced pause in
global motorsport. “Since physical events have been affected by
recent circumstances, eSports is, now more than ever, a way for our
fans to experience the thrill of motorsports competition even more
intensely,” he said.
“The eSports WRC Championship has grown in
stature over the last five years to become one of motorsport’s
leading virtual competitions. We’re pleased to welcome the
enthusiastic participation of Toyota Gazoo Racing, a WRC
manufacturer team, to the tournament“.
WRC 8 is already
available on PC, Xbox One, PS4™ and Nintendo
Switch™.Stay tuned for news and announcements on
WRC 9, which will be available on 3 September on PS4™, Xbox One and
PC from the Epic Game Store. A release date for Xbox Series X, PS5™
and Nintendo Switch will be shared at a later date.
Click here to download the
assets.
* * *
About NACONNACON is a company
of the BIGBEN Group founded in 2019 to optimize its know-how
through strong synergies in the video game market. By bringing
together its 8 development studios, the publishing of AA video
games, the design and distribution of premium gaming devices, NACON
focuses 20 years of expertise at the service of players. This new
unified business unit strengthens NACON's position in the market
and enables it to innovate by creating new unique competitive
advantages. https://corporate.nacongaming.com/
About Kylotonn Created in 2006,
Kylotonn is one the most important French video game development
studios, also known under KT Racing label. Specialized in
motorsports and official developer of the WRC FIA World Rally
Championship series and Isle of Man Tourist Trophy, the company is
internationally recognized for its know-how and for the passion of
its teams. With more than 110 employees as of today in Paris and
Lyon, Kylotonn has developed more than 25 titles distributed by
major publishers. Kylotonn has forged itself a strong technological
expertise thanks to the real-time 3D engine KT Engine that the
company owns. At the forefront of the video game industry, this
technology is also used within R&D partnerships on autonomous
vehicle projects in the automotive industry. Since 2018, NACON, one
of Europe's leading video game publishers, holds a 100% stake in
the company. Kylotonn is member of the French National Developers
Federation (Syndicat National du Jeu Vidéo) and Capital Games. The
company is supported by BPI, IFCIC and the Ministry of Higher
Education, Research and Innovation. For more information, visit
www.kylotonn.com.
About WRC Promoter GmbH
WRC Promoter GmbH is responsible for all
commercial aspects of the FIA World Rally Championship, including
TV production and the marketing of global media and sponsorship
rights. The Promoter also has responsibility to increase the field
of participants and to propose the venues that form the FIA WRC
calendar.
The World Rally Championship is the FIA’s
premium rally series. WRC showcases authentic motorsport, high
performance cars and the world’s best drivers competing in dramatic
surroundings ranging from the ice and snow of Scandinavia to the
blistering heat of Mexico. Established in its current format in
1973, WRC participants battle for the drivers’ and manufacturers’
world titles at 13 rallies spanning 15 countries and six
continents. Additional championship information can be found at
www.wrc.com.
About TOYOTA GAZOO RacingTOYOTA
GAZOO Racing embodies Toyota’s commitment to overcoming every limit
to make ‘ever-better’ cars, to forge new technologies and solutions
under the extreme conditions of motorsports, and to never stop
innovating. TOYOTA GAZOO Racing races its cars to push the limits
for better and to learn from the toughest challenges. Competing on
every kind of road, no matter what the challenge, inspires TOYOTA
GAZOO Racing to build ‘ever-better’ cars and engineer Toyota’s
future DNA to bring freedom, adventure and joy of driving to
everyone. For more information, visit www.toyotagazooracing.com
- NACON_PR_eSportWRC_Toyota Partnership_FINAL
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