Imperial Oil launches improved station locator website
August 03 2010 - 12:55PM
PR Newswire (Canada)
CALGARY, Aug. 3 /CNW/ -- One-stop shopping and easy navigation for
customers - Plan a route and identify Esso sites along the way -
Download station locations to GPS - Get real-time traffic reports
CALGARY, Aug. 3 /CNW/ - Imperial Oil today launched a new and
improved Esso station locator at esso.ca that offers a
user-friendly experience for customers. The interactive locator
utilizes the most current technology to provide easy access to
information about Esso retail site locations across Canada and
Exxon and Mobil sites in the United States. The feature provides an
improved user experience by utilizing state-of-the-art Google
mapping technology and free-form, dynamic searching capability.
Customers can easily plan a driving route that identifies all Esso,
Exxon and Mobil branded stations in North America. Additional
enhancements include turn-by-turn driving directions, real-time
traffic reports, and the ability to find services such as On the
Run convenience stores, Tim Hortons, diesel fuel, ATMs, or a car
wash. The new Esso station locator also introduces an exciting
feature that will allow customers to download station locations to
their GPS devices directly from the website. The download feature
is compatible with leading consumer GPS devices, including Garmin,
TomTom and Magellan. The site features simple instructions and a
video tutorial. "We know people depend on us when they take a road
trip," said Simon Smith, vice-president and general manager fuels
marketing, Imperial Oil. "It's why we are so excited to help
motorists find Esso stations in Canada or Exxon and Mobil stations
in the U.S. This tool will also allow our valued customers to
identify the specific retail services they need while travelling."
The new Esso station locator will serve as the online face for each
retail location and will link directly to individual station home
pages, where more information can be found. Customers can access
the new locator at www.essostations.com or by clicking the "station
locator" link at www.esso.ca, or www.essoextra.com. Imperial Oil is
one of Canada's largest corporations and a leading member of the
country's petroleum industry. It is one of the country's largest
producers of crude oil and natural gas, is the largest petroleum
refiner, and has a leading market share in petroleum products sold
through a coast-to-coast supply network of about 1,850 Esso service
stations. Jon Harding, Imperial Oil, Public Affairs, (403) 237-2710
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