BTN Ballantyne Strong Inc

Ballantyne Strong, Inc. (NYSE Amex: BTN), a global provider of digital cinema projection equipment and services, cinema screens and other cinema products, announced today its participation in the inaugural cinema industry convention, CinemaCon, from March 28 – March 31 at Caesars Palace in Las Vegas, NV. Ballantyne will exhibit its range of cinema projection products and services at the leading industry trade show, Booth 600 A, Augustus Ballroom, as follows:

-- Tuesday, March 29th

-- Wednesday, March 30th

-- Thursday, March 31st

President and CEO Gary L. Cavey, commented, “This year’s CinemaCon could not come at a more exciting time for Ballantyne as the cinema industry continues to gain momentum in its global conversion to digital cinema technologies. Coming off a record performance in 2010, we are excited to be meeting with prospective and current customers as well as investors, to show them the significant progress we have been making across our array of high quality cinema products and services. Ballantyne is a true one-stop provider of turnkey digital cinema solutions.”

Digital Projectors: Ballantyne will be exhibiting NEC’s newly released “4K” digital cinema projectors, featuring DLP Cinema® Chip technology from Texas Instruments®, as well as the full line of NEC digital cinema products.

Cinema Screens: Representatives from the Company’s cinema screen business will be on hand to discuss Ballantyne’s conventional, “silver” and “high-gain” screens, its recently expanded and enhanced state-of-the-art manufacturing facility, as well as its unique ability to deliver ultra-large screens for the world’s premier large format cinema companies and specialty venues across the globe. The Company also offers “Fast Track” expedited service for exhibitors that need their screens delivered ASAP.

Digital Cinema Services: Ballantyne will be highlighting its industry-leading digital cinema services group at CinemaCon, which includes a team of 80 technicians trained to perform integration work and installations on all digital cinema platforms and related equipment. The Company will also be demonstrating its newly launched, cutting-edge Network Operations Center (NOC), which provides 24/7 remote monitoring for all brands of digital projection equipment in addition to non-cinema digital systems, worldwide. BTN also offers after-sale support for all cinema and related equipment, with a variety of maintenance and service contracts and options.

About Ballantyne Strong, Inc. (www.ballantyne-strong.com)

Ballantyne Strong is a provider of digital cinema projection equipment and services as well as cinema screens, motion picture projectors and specialty lighting equipment and services. The Company supplies major and independent theater chains, top arenas, theme parks and architectural sites around the world.

About CinemaCon (www.cinemacon.com)

In its inaugural year – March 28 - March 31, CinemaCon, the official convention of the National Association of Theatre Owners (NATO), will be the largest and most important annual gathering of cinema owners and operators from around the world. CinemaCon will be held at Caesars Palace in Las Vegas, NV and is expected to attract upwards of 6,000 industry professionals. CinemaCon will include the largest theatre industry trade show, featuring the latest technological advances in theatre equipment and the latest concession offerings and other products and services aimed to satisfy the needs of today’s sophisticated moviegoer. “Remember—When The World Goes To The Movies, The Movie World Goes To CinemaCon.”

Except for the historical information in this press release, it includes forward-looking statements that involve risks and uncertainties, including but not limited to, quarterly fluctuations in results; customer demand for the Company’s products; the development of new technology for alternate means of motion picture presentation; domestic and international economic conditions; the management of growth; and other risks detailed from time to time in the Company’s Securities and Exchange Commission filings. Actual results may differ materially from management’s expectations.

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