Barco Partners with Ballantyne’s Strong Technical Services For Nationwide Digital Cinema Services

Ballantyne Strong, Inc. (NYSE Amex: BTN), a global leader in cinema projection products and services, and Barco, a global leader in digital cinema technology, announced today the mutual signing of a professional services agreement wherein Ballantyne’s industry leading service organization, Strong Technical Services, Inc. (STS) will provide Barco with digital cinema projection service and support, including, but not limited to, on-site installation and service as well as ongoing maintenance services for Barco’s customers in the U.S. Financial terms were not disclosed for the one-year, non-exclusive agreement with annual renewal options.

Ballantyne’s STS subsidiary was established in 2006 to serve the growing digital cinema service demands in the market and is now recognized as one of the largest and most capable digital cinema service providers in the industry. STS has built a national team of well qualified digital cinema projection field technicians certified to install and service all digital network configurations and related peripherals.

Todd Hoddick, Vice President of Digital Cinema at Barco N.A., commented, “Ballantyne’s Strong Technical Services group has demonstrated industry-leading expertise and a customer service orientation that echoes the commitment we make to each of our customers. We could not partner with a better group to execute on the growing variety of technologies and services our customers require, and we look forward to a long and mutually beneficial relationship.”

John P. Wilmers, President and Chief Executive Officer of Ballantyne, commented, “Given Barco’s leadership in the digital cinema industry, we are very excited to partner as their primary digital cinema service provider in the U.S. and deliver the broad array of specialized services required for the ongoing rollout of digital projection equipment. Over the past year Barco has delivered a very high level of training and ongoing support for our field service technicians, ensuring they have the cutting edge knowledge and experience to seamlessly install and maintain Barco’s full line of digital cinema solutions. This agreement reflects both organizations’ unwavering commitment to putting the needs of our customers first, and we are excited about forging a strong, long-term partnership.”

About Barco:

Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3300 employees worldwide. Barco posted sales of 725 million euro in 2008.

About Ballantyne Strong:

Ballantyne Strong, Inc. (formally known as Ballantyne of Omaha, Inc.) is a leading provider of digital and analog cinema projection products and services to the cinema exhibition industry. The Company’s Strong Technical Services subsidiary is a leading provider of cinema projection services in North America. For more information visit www.ballantyne-strong.com.

Except for the historical information in this press release, it includes forward-looking statements that involve risks and uncertainties, including but not limited to, quarterly fluctuations in results; customer demand for the Company’s products; the development of new technology for alternate means of motion picture presentation; domestic and international economic conditions; the management of growth; and other risks detailed from time to time in the Company’s Securities and Exchange Commission filings. Actual results may differ materially from management’s expectations.

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