An increased demand for digital marketing
campaign development has led to a rise in providers who specialize
in Marketing Cloud, ISG Provider Lens™ report says
Enterprises and service providers alike are reaping the benefits
of an increased focus on Salesforce in the Brazilian market,
particularly for digital marketing, according to a new research
report published today by Information Services Group (ISG) (Nasdaq:
III), a leading global technology research and advisory firm.
The 2024 ISG Provider Lens™ Salesforce Ecosystem Partners report
for Brazil finds Salesforce is growing rapidly in Brazil, with high
market interest in its products and services. Increased demand for
implementation and platform integration projects has attracted the
attention of global service providers, several of which have opted
to acquire smaller local services companies or significantly
increase their Brazilian operations.
“Many of the global providers that have acquired local partners
have promptly expanded their Salesforce operations in Brazil,” said
Bill Huber, partner, Digital Platforms and Solutions, for ISG.
“This has improved market competitiveness as well as the quality of
service delivery.”
In Brazil, the increased demand for Salesforce Marketing Cloud
solutions has led to corresponding expansion in the network of
partners focused on this particular solution, the ISG report says.
Each year has brought a further increase in new partners
specializing in Marketing Cloud to meet the growth and high demand
for digital marketing campaign development.
Brazilian enterprises using Salesforce products that incorporate
advanced technologies, such as AI and generative AI, are primarily
focused on providing greater personalization of user experience,
the ISG report says. By using these products, companies in Brazil
are better able to understand the individual needs and preferences
of their customers, the report says. The intelligent use of AI
algorithms drives audience segmentation, behavior prediction and
product recommendations and can provide a more personalized and
satisfying customer experience, ISG says.
Once they fully appreciate the Salesforce platform’s potential
to provide valuable insights, process automation and effective
personalization of campaigns, many Brazilian enterprises are
recognizing the value of seeking specialized and skilled partners
to implement and optimize these solutions, the ISG report says.
“There is growing desire among Brazilian enterprises to improve
their digital marketing strategies,” said Jan Erik Aase, partner
and global leader, ISG Provider Lens Research. “Their ultimate goal
is to deepen engagement with their customers.”
The report also examines the increasing demand for managed
application services in the Brazilian market.
For more insights into the Salesforce ecosystem challenges
facing enterprises in Brazil, such as integrating Data Cloud and
finding sufficiently qualified providers for implementing Industry
Clouds, along with ISG’s advice for addressing them, see the ISG
Provider Lens™ Focal Points briefing here.
The 2024 ISG Provider Lens™ Salesforce Ecosystem Partners report
for Brazil evaluates the capabilities of 34 providers across six
quadrants: Multicloud Implementation and Integration Services for
Large Enterprises, Implementation Services for Core Clouds —
Midmarket, Implementation Services for Marketing Automation,
Managed Application Services for Large Enterprises, Managed
Application Services for Midmarket, and Implementation Services for
Industry Clouds.
The report names Accenture, Capgemini, Everymind and OSF Digital
as Leaders in all six quadrants, while Deloitte and Valtech are
named as Leaders in five quadrants each. BRQ, GFT and JFOX are
named as Leaders in four quadrants each, while Globant is named as
a Leader in three quadrants and match.mt is named as a Leader in
one quadrant.
In addition, Cadastra is named as a Rising Star — a company with
a “promising portfolio” and “high future potential” by ISG’s
definition — in two quadrants, while HCLTech, JFOX, SysMap and
Valtech are named as Rising Stars in one quadrant each.
In the area of customer experience, Hexaware is named the global
ISG CX Star Performer for 2024 among Salesforce providers. Hexaware
earned the highest customer satisfaction scores in ISG's Voice of
the Customer survey, part of the ISG Star of Excellence™ program,
the premier quality recognition for the technology and business
services industry.
Customized versions of the report are available from Everymind
and JFOX.
The 2024 ISG Provider Lens™ Salesforce Ecosystem Partners report
for Brazil is available to subscribers or for one-time purchase on
this webpage.
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only
service provider evaluation of its kind to combine empirical,
data-driven research and market analysis with the real-world
experience and observations of ISG's global advisory team.
Enterprises will find a wealth of detailed data and market analysis
to help guide their selection of appropriate sourcing partners,
while ISG advisors use the reports to validate their own market
knowledge and make recommendations to ISG's enterprise clients. The
research currently covers providers offering their services
globally, across Europe, as well as in the U.S., Canada, Brazil,
the U.K., France, Benelux, Germany, Switzerland, the Nordics,
Australia and Singapore/Malaysia, with additional markets to be
added in the future. For more information about ISG Provider Lens
research, please visit this webpage.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading
global technology research and advisory firm. A trusted business
partner to more than 900 clients, including more than 75 of the
world’s top 100 enterprises, ISG is committed to helping
corporations, public sector organizations, and service and
technology providers achieve operational excellence and faster
growth. The firm specializes in digital transformation services,
including AI and automation, cloud and data analytics; sourcing
advisory; managed governance and risk services; network carrier
services; strategy and operations design; change management; market
intelligence and technology research and analysis. Founded in 2006,
and based in Stamford, Conn., ISG employs 1,600 digital-ready
professionals operating in more than 20 countries—a global team
known for its innovative thinking, market influence, deep industry
and technology expertise, and world-class research and analytical
capabilities based on the industry’s most comprehensive marketplace
data. For more information, visit www.isg-one.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240424115160/en/
Press Contacts:
Will Thoretz, ISG +1 203 517 3119 will.thoretz@isg-one.com
Thábata Mondoni, Mondoni Press for ISG Mobile: +55 11 98671 5652
thabata@mondonipress.com.br
Information Services (NASDAQ:III)
Historical Stock Chart
From Apr 2024 to May 2024
Information Services (NASDAQ:III)
Historical Stock Chart
From May 2023 to May 2024