Unveils Make-A-Wish Dream Soda in celebration
of World Wish Month
ENGLEWOOD, Colo., April 2, 2024 /PRNewswire/ -- Today, Red
Robin Gourmet Burgers, Inc. (NASDAQ: RRGB) announced it has
surpassed $1 million in donations to
Make-A-Wish®, reaching a significant milestone in the first
year of its multi-year partnership. Starting in February of 2023,
Red Robin began donating 10 cents
from every Kids' Meal purchased, part of a $3 million pledge to the nonprofit over three
years to help bring joy and life-changing wishes to children
battling critical illnesses. At the time, this was the largest
corporate cash-guaranteed commitment from a new partner in the
nonprofit's history.
From April 1-30, Red Robin is
making World Wish Month tastier than ever with the introduction of
the new, limited-edition Make-A-Wish Dream Soda. Red Robin will
donate 50 cents from every
Make-A-Wish Dream Soda purchased, in addition to donating
10 cents from every Kids' Meal
purchased throughout the year. Available at participating
locations, the delightfully blue beverage features a refreshing
blend of blue raspberry, Sprite® and whipped cream, garnished with
a cherry and a souvenir Make-A-Wish stir stick, while supplies
last. Additionally, guests can enjoy Kids' Meals at 50 percent off
with minimum purchase every Wednesday at participating
locations.*
"Our partnership with Make-A-Wish holds a special place in my
heart," said GJ Hart, president and CEO of Red Robin Gourmet
Burgers, Inc. "In supporting Make-A-Wish throughout my career and
as a former board member of the nonprofit, I've seen firsthand the
power of these wishes in bringing hope, strength and support to
incredible children who need it most. Partnering with Make-A-Wish
allows us to extend our mission of using food to create moments of
joy and connection."
As the brand celebrates a second year of giving, Red Robin is
proud to support Make-A-Wish's WishMakers Wanted campaign aimed at
recruiting one million people worldwide to sign up as WishMakers
between now and the end of World Wish Month.
This April, in honor of the wish that inspired the founding of
Make-A-Wish more than 40 years ago, and its original WishMakers,
Make-A-Wish is recruiting the next generation of donors,
volunteers, partners and supporters to continue to bring the
life-changing impact of a wish to every eligible child. Wishes
wouldn't be possible without the dedication and generosity of
WishMakers.
The nonprofit relies on the support of corporate and individual
donations to grant wishes, making partnerships with companies like
Red Robin essential to their mission of bringing hope, strength and
joy to the children and families battling critical illness around
the country.
"As we celebrate World Wish Month, we believe that every child
deserves a chance to experience the joys of childhood, especially
when faced with adversity," said Leslie
Motter, president and CEO of Make-A-Wish America. "Corporate
partnerships play a vital role in helping us achieve our mission,
and we greatly appreciate Red Robin's commitment to making a
difference in the lives of children and families across the
country."
As Red Robin celebrates this remarkable milestone and prepares
to introduce the Make-A-Wish Dream Soda, guests are invited to
contribute to life-changing wishes by purchasing a Make-A-Wish
Dream Soda in April and Kids' Meal throughout the year. Whether
dining in restaurants or ordering online, guests can help transform
lives, one wish at a time. To learn more, visit
www.redrobin.com/make-a-wish.
*Offer valid for 50% off Kids' Meals with minimum purchase.
At participating locations. For our franchise locations in
eastern and central Pennsylvania,
please click here. In Delaware and
Hamilton, NJ locations, offer is
for dine-in only. Minimum purchase required. Limit four Kids' Meals
per one adult entrée, entrée salad, sandwich, wrap, or burger
(includes our Signature Gourmet, Tavern, and Veggie & More
burgers). Valid for Dine-In, To-Go, and Delivery in the United States. Valid only for Dine-in in
Canada. Valid for kids under 11
years old. Not valid on 3rd party delivery apps. Promo Code: KIDSMEAL50
About Red Robin Gourmet Burgers, Inc. (Nasdaq:
RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), is
a casual dining restaurant chain founded in 1969 that operates
through its wholly owned subsidiary, Red Robin International, Inc.,
and under the trade name, Red Robin Gourmet Burgers and Brews. We
believe nothing brings people together like burgers and fun around
our table, and no one makes moments of connection over craveable
food more memorable than Red Robin. We serve a variety of burgers
and mainstream favorites to Guests of all ages in a casual, playful
atmosphere. In addition to our many burger offerings, Red Robin
serves a wide array of salads, appetizers, entrees, desserts,
signature beverages and Donatos® pizza at select locations. It's
now easy to enjoy Red Robin anywhere with online ordering available
for to-go, delivery and catering, or you can download our new app
for easy customization, access to the Red Robin Royalty® dashboard
and more. There are more than 500 Red Robin restaurants across
the United States and Canada, including those operating under
franchise agreements. Red Robin… YUMMM®!
About Make-A-Wish®
Make-A-Wish creates life-changing wishes for children with critical
illnesses. Founded in Phoenix,
Arizona, Make-A-Wish is the #1 most trusted nonprofit
operating locally in all 50 states throughout the U.S. Together
with generous donors, supporters, staff and more than 20,000
volunteers across the country, Make-A-Wish delivers hope and joy to
children and their families when they need it most. Make-A-Wish
aims to bring the power of wishing to every child with a critical
illness because wish experiences can help improve emotional and
physical health. Since 1980, Make-A-Wish has granted more than
585,000 wishes in 50 countries worldwide; more than 375,000 wishes
in the U.S. and its territories alone. For more information about
Make-A-Wish America, visit wish.org.
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SOURCE Red Robin Gourmet Burgers, Inc.