Brightcove Simplifies Content Creation With New Intuitive Web-Based Video Editing Tool
March 12 2024 - 9:00AM
Business Wire
Brightcove’s web-based video editor helps
marketers edit and distribute content across all devices and
platforms, accelerating the video management and publishing
workflow
Brightcove (NASDAQ: BCOV), the world’s most trusted streaming
technology company, announced today it has added web-based video
editing capabilities to its Emmy Award-winning streaming technology
platform. The new core functionality will add easy-to-use editing
that accelerates their video creation, management, and publishing
workflows.
Designed to serve the needs of publishers, marketing, social
media, HR, and communications professionals, the editing
functionality is intuitively designed for anyone to use, ensuring
all users can leverage its full potential, regardless of their
level of video expertise.
“In today’s rapid-paced content environment, rich but accessible
video editing tools are essential for teams to create and curate
high-quality content,” said Scott Levine, Chief Product Officer at
Brightcove. “Brightcove’s in-platform editing functionality eases
the video content creation process for teams who want to publish
high-quality videos quickly. Our goal is to make Brightcove a
one-stop shop for all of our customers’ video marketing and
communications needs.”
Brightcove’s web-based video editor allows customers to create
content from start to finish within the streaming platform.
Included in Brightcove’s Marketing Studio and Communications Studio
solutions, this new feature will help customers:
- Create "snackable" content from longer videos: Repurpose
existing video content by editing recordings into clips, highlight
reels, or condensed versions for specific audiences. Users can trim
and cut sections within larger videos or merge points to create new
clips, reels, or highlights, perfect for sharing on social media or
other platforms. They can also add graphics, logos, music, artwork
and other creative elements.
- Package Employee-Generated Content: Users can source and
edit recordings from employees or other contributors into a
finalized video to publish internally or externally.
- Develop Promotional Video Content: Edit video content
with customizable templates for promotions, campaign purposes, and
personalized content. Users can also create their own company
templates for efficient and quick content creation.
- Edit video for various channels: Edit or crop
brand-ready content to distribute to different channels for broader
reach while meeting requirements for specific aspect ratios,
including vertical videos.
For more information, visit Brightcove.com.
About Brightcove Inc. Brightcove creates the world’s most
reliable, scalable, and secure streaming technology solutions to
build a greater connection between companies and their audiences,
no matter where they are or on which devices they consume content.
In more than 60 countries, Brightcove’s intelligent video platform
enables businesses to sell to customers more effectively, media
leaders to stream and monetize content more reliably, and every
organization to communicate with team members more powerfully. With
two Technology and Engineering Emmy® Awards for innovation, uptime
that consistently leads the industry, and unmatched scalability, we
continuously push the boundaries of what video can do. Follow
Brightcove on LinkedIn, X (Formerly Twitter), Facebook, Instagram,
Threads, and YouTube. Visit Brightcove.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240312769815/en/
Media Joseph J. Nuñez jnunez@brightcove.com
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