Introducing This Season’s Most Valuable Taco — the New Old El Paso™ Cinnamon Toast Crunch™ Dessert Taco Shells
February 05 2024 - 8:00AM
Business Wire
Fans should act fast to score limited-edition
boxes of these Cinnadust™ blasted shells featuring football greats
JJ Watt and Justin Jefferson
This playoff season, legends are coming together on and off the
field with the launch of new Old El Paso™ Cinnamon Toast Crunch™
Dessert Taco Shells. These Stand ‘N Stuff™ dessert shells feature
the crunch fans love from Old El Paso, now blasted with Cinnamon
Toast Crunch’s iconic Cinnadust™ for an unbeatable treat.
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Old El Paso™ and Cinnamon Toast Crunch™
are bringing fans together with the first-of-its-kind Dessert Taco
Shell (Photo: Business Wire)
This winning flavor combination is bringing together fans
everywhere — including taco-lover and defensive legend JJ Watt and
offensive star and breakfast stan Justin Jefferson — to celebrate
the season’s Most Valuable Taco. JJ is a lifelong fan of taco
nights with Old El Paso and Justin loves to start his mornings with
Cinnamon Toast Crunch. Now, the two are teaming up so they can
enjoy the best of both worlds thanks to this hall-of-fame-worthy
dessert, sure to score big with fans.
“We love adding unexpected flavor combinations to our roster,
and this collaboration between Cinnamon Toast Crunch and Old El
Paso pairs the most valuable players from the cereal and taco game
for a one-of-a-kind format that gives taco night the sweet
touchdown it deserves,” said Jenny Jonker, Old El Paso Brand
Experience Manager. “The Most Valuable Taco is coming off the bench
to help cereal and taco fans alike indulge in the beloved tastes
and textures they count on from General Mills.”
Just in time for the Big Game, fans can find Old El Paso™
Cinnamon Toast Crunch™ Dessert Taco Shells in limited-edition boxes
featuring JJ and Justin exclusively on Walmart.com starting
February 7 for $3.18 while supplies last. The dessert taco shells
will also be available for a limited time at retailers nationwide
starting in March.
To extend the new product buzz right up until game day, Old El
Paso and Cinnamon Toast Crunch are also showing up for the most
highly anticipated showdown of the year and celebrating the elite
players of the season by releasing a giant taco trophy that will
“appear” in Vegas during the first week of February, popping up at
the iconic “Welcome to Fabulous Las Vegas” sign to excite fans for
the upcoming gameday and highlight the new product launch.
Follow Old El Paso on Instagram and TikTok and Cinnamon Toast
Crunch on Instagram and TikTok to join the fun as Old El Paso™
Cinnamon Toast Crunch™ Dessert Taco Shells become the Most Valuable
Taco.
About General Mills
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to drive shareholder value by boldly
building its brands, relentlessly innovating, unleashing its scale
and standing for good. Its portfolio of beloved brands includes
household names such as Cheerios, Nature Valley, Blue Buffalo,
Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait,
Totino’s, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2023
net sales of U.S. $20.1 billion. In addition, the company’s share
of non-consolidated joint venture net sales totaled U.S. $1.0
billion.
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General Mills Communications 763-764-6364
media.line@genmills.com
Edelman Ali Barzyk Ali.barzyk@edelman.com
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