Delivers Highly Demanded Visual Performance
with Cinematic Video Quality and Ultra-Smooth Gaming
Experience
SHANGHAI, Dec. 21,
2023 /PRNewswire/ -- Pixelworks, Inc. (NASDAQ: PXLW),
a leading provider of visual processing solutions, today announced
the newly launched HONOR 90 GT smartphone incorporates the
Pixelworks X series visual processor. The processor provides
specific solutions to enhance the visual experience for different
types of displayed content, resulting in cinematic video quality
and ultra-smooth gaming experience. Additional features of the X
series visual processor, such as color calibration, skin tone
protection, and smooth brightness control, also enabled the HONOR
90 GT to deliver more immersive and vivid visual quality across
various visual scenarios.
Powered by the Snapdragon® 8 Gen 2 Mobile Platform from Qualcomm
Technologies, Inc. and Pixelworks visual processor, the HONOR 90 GT
smartphone embodies strong overall visual processing capability and
superb display quality.
Cross-scenario application of MotionEngine® technology
reproduces the original artistic intent of visual content on
smartphones.
For game content, Pixelworks visual processing solution boosts
the frame rate of games up to 120fps, which makes motion scenes and
the movements of characters look smoother and more consistent,
without impacting the original artistic intent of game creators.
With the adoption of a distributed computing architecture, the
incorporated MotionEngine® technology offloads intensive image
rendering pressure from the GPU by undertaking up to 2/3 of the
rendering workload while obtaining a high frame rate experience up
to 3 times on the display end. This allows end users to enjoy
immersive high frame rate gaming with lower power consumption and
device temperature, as well as longer play time. Pixelworks'
Rendering Accelerator SDK has also been integrated into popular
mobile games such as Total Football to offer great
convenience and flexibility for game development teams to leverage
multiple advanced algorithms built into the Pixelworks visual
processor to improve the rendering efficiency and picture quality
of mobile games, thus ensuring HONOR 90 GT users an excellent IRX
gaming experience.
For video, the content-optimized motion processing can boost the
frame rate in video Apps up to 60fps, which effectively mitigates
video judder resulting from frame rate mismatch between content and
the display, thus providing increased visual smoothness and
stability for native frame rate content. Specific to movie content,
consumers can enjoy dedicated cinematic motion mode brought by
Pixelworks' visual processor on the HONOR 90 GT. The fine tuning of
frame rate for movie content is based on the unique characteristic
of individual scenes, which makes action scenes more vivid and
static scenes more serene, while faithfully reproducing the
intended unique artistic style of the movie. This video
optimization has also been adapted for multiple mainstream video
Apps and media players, including iQIYI, Tencent Video, Bilibili, Youku, Tencent Sports, VLC and MXPlayer.
Device-specific screen calibration with high color accuracy
delivers authentic and detailed color reproduction.
Every HONOR 90 GT smartphone is factory-tuned with patented
display calibration technology from Pixelworks and supports color
gamut of 100% DCI-P3 and sRGB, reproducing true-to-life colors as
seen in most real-world visual scenarios. In addition, the
calibrated flesh tone solution ensures color accuracy across all
display modes to convey true-to-life skin tones for all content
involving real people. Pixelworks' visual processing solution also
provides finely tuned and automatic luminance control that enables
ultra-smooth display brightness transitions in response to changes
in ambient light. This ensures that the displayed colors remain
consistently true and natural with enhanced eye comfort.
"We are pleased to continue our collaboration with Pixelworks on
the HONOR 90 GT smartphone." said Yu Xiuhui, GM of HONOR
Number Products. "The HONOR 90 GT is committed to offering
affordable prices with premium product quality and top-notch
performance, catering to the diverse application needs of a broad
consumer base. In terms of visual experiences, the HONOR 90
GT smartphone, equipped with Pixelworks' visual processor, not
only gives full play to the color display potential of the screen
but also features in-depth optimization for gaming and video
experiences. This optimization fully presented the thrill of gaming
through exquisite picture quality and silky-smooth operating
experience across a diverse range of gaming titles. Likewise, the
dramatic tension in movies through meticulously crafted frames and
a distinctive cinematographic language has also been completely
expressed to the audience. This enables consumers to immerse
themselves and enjoy a seamless experience in any visual
scenario."
"Congratulations on the launch of the HONOR 90 GT smartphone!"
said Ting Xiong, President of Pixelworks China. "As the latest
demonstration of HONOR's high-performance products, the HONOR 90 GT
smartphone, equipped with Pixelworks' visual processor, seeks to
fully satisfy the demands of all daily visual scenarios. Whether
for movie enthusiasts or gamers, the smartphone provides end users
with an immersive visual experience. Concurrent with the thriving
development of the domestic film and gaming industries, there is
growing demand from consumers for high-quality content. The market
is undergoing a discernible shift from quantity to quality, and
each high-quality frame of content often carries the intricate
artistic ideas of creators. Flawlessly presenting this content and
the genuine intent of creators through the IRX gaming experience on
mobile devices is a shared goal of both Pixelworks and HONOR. We
believe that our efforts on the HONOR 90 GT smartphone will meet
and exceed consumers' expectations."
About HONOR
Established in 2013, HONOR is a leading global provider of smart
devices. We are committed to becoming a global iconic tech brand
and enabling a smart life across all scenarios and all channels,
for all people. With a strategic focus on innovation, quality and
service, HONOR is dedicated to developing technology that empowers
people around the globe to go beyond through its R&D
capabilities and forward-looking technology, as well as creating a
new intelligent world for everyone with its portfolio of innovative
products.
For more information, please visit HONOR online at
www.hihonor.com.
About Pixelworks
Pixelworks provides industry-leading content creation, video
delivery and display processing solutions and technology that
enable highly authentic viewing experiences with superior visual
quality, across all screens – from cinema to smartphone and beyond.
The Company has more than 20 years of history delivering image
processing innovation to leading providers of consumer electronics,
professional displays and video streaming services. In July 2023, Pixelworks announced its new IRX
gaming experience brand. As a brand targeted at smartphone users,
IRX is grounded on Pixelworks' profound visual processing and
rendering technologies coupling with in-depth tuning services with
consideration on games' characteristic. This combination leverages
Pixelworks' expertise to optimize the performance and display
quality for various mobile games, thus providing end users with
unparalleled mobile gaming experiences.
For more information, please visit the company's web site at
www.pixelworks.com.
Note: Pixelworks, MotionEngine and the Pixelworks logo are
trademarks of Pixelworks, Inc. Qualcomm and Snapdragon are
trademarks of Qualcomm Incorporated, registered in the United States and other countries.
Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.
and/or its subsidiaries. All other trademarks are the property of
their respective owners.
Investor Contact:
Brett L Perry
Shelton Group
P: 214-272-0070
E: bperry@sheltongroup.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/pixelworks-enables-lifelike-visual-display-on-honor-90-gt-smartphone-302020407.html
SOURCE Pixelworks, Inc.