QYOU USA Wins
Drum Award For Social Media Influencer Partnership With Paramount
Pictures on Scream VI
2023 Marks
Record Year of Recognition for both QYOU USA and Chtrbox India Combining For 23 Total
Awards
LOS
ANGELES, MUMBAI,
India and TORONTO,
Dec. 4,
2023 /CNW/ - QYOU Media Inc., (TSXV: QYOU) (OTCQB:
QYOUF) a company operating in India and the United
States producing and distributing content created by social
media stars and digital content creators, has announced that their
QYOU USA Influencer Marketing
business unit has been awarded the prestigious Drum Award in the
Social Media: Media and Entertainment category for their campaign
for the movie Scream VI on behalf of Paramount Pictures. The award
faced stiff competition from leading social marketing campaigns
including Havas (BBC Eurovision); MG OMD (Spiderman) and Wavemaker
(Yellowstone: 1923). A complete presentation on the Scream VI award
can be found HERE.
To excite new and existing fans of SCREAM, Paramount
tapped QYOU to generate mass awareness, engagement and
anticipation for Scream VI via a large scale, short form video
campaign on TikTok, Instagram Reels and YouTube featuring top
creators, custom creative and in-house production. The campaign
featured unique creative executions that all funneled into the
overall campaign creative, "Ghostface Unleashed" in which the
film's recurrent character was "unleashed" on NYC to terrorize
unsuspecting creators. Overall, the entire campaign generated
17.5M+ views, 1.9M+ engagements, a 10.83% Engagement Rate (ER) and
145K+ clicks directly to the ticketing site, resulting in an
overall Click-Thru-Rate (CTR)of 2.48% which comes in at nearly 3x
the platform benchmark of .87%. In its opening weekend, Scream VI
was #1 at the Box Office, setting a franchise record with a
$67M debut at global box office with
42% of the audience in the key 18-24 demographic.
2023 has delivered a stellar list of 23 different awards
garnered by both the QYOU USA (9)
and Chtrbox India (14) influencer marketing business units
representing a variety of overall company campaigns and individual
accomplishments. Most recently Chtrbox received the accolade of
being named "Agency of the Year" at the 2023 Entrepreneur India
awards.
The influencer marketing and creator economny continues to
experience unprecedented growth. Goldman Sachs has already
predicted that it will generate $480
Billion in overall spending by 2027. Sprout Social recently
published a report estimating that the Influencer Marketing
industry is set to generate $21.2
billion worldwide in 2023 up from just $1.7 billion in 2016. Data Bridge Market Research
has projected that the industry will experience a compound annual
growth rate of 32.5% from 2022-2029.
Glenn Ginsburg, President of QYOU
USA, commented, "We could not be
more proud of the stellar work done by our US and India teams and we believe the recognition we
have received is a testament to that amazing work with the help of
our terrific partners. The profound importance of the creator
economy in marketing top brands and products while generating true
engagement at scale has become an essential component of the media
landscape. We see a bright future ahead for our overall business as
we continue to grow the list of blue chip partners that want to
leverage our expertise."
About QYOU Media
One of the fastest growing creator-media companies, QYOU Media
operates in India and the United States producing, distributing and
monetizing content created by social media influencers and digital
content stars. In India, under our
flagship brand, The Q and on connected TV, via channels Q
Kahaniyan, Q GameX, Q Comedistaan, Sadhguru TV and Bollywood
Hungama we curate, produce and distribute premium content
across television networks, VOD and OTT platforms, mobile phones,
smart TV's and app-based platforms. In addition, QYOU has numerous
additional content destinations, apps and gaming platforms engaging
over 125 million Indian households weekly. Our influencer marketing
company, Chtrbox, has been a pioneer in India's creator economy, leveraging data to
connect brands to the right social media influencers.
QGamesMela is a recently launched casual gaming business
leveraging access to the large audience enjoyed by Q India
products. In the United States, we
power major film studios, game publishers and brands social media
marketing efforts on TikTok, Instagram and YouTube via custom
content creation, media and creators/influencers. Founded and
created by industry veterans from Lionsgate, MTV, Disney and Sony,
QYOU Media's millennial and Gen Z-focused content reaches more than
one billion consumers around the world every month. Experience our
work at www.qyoumedia.com
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SOURCE QYOU Media Inc.