ATLANTA, Nov. 22,
2023 /PRNewswire/ -- The Aaron's Company, Inc.
(NYSE: AAN), a leading, technology-enabled, omnichannel
provider of lease-to-own and retail purchase solutions today
announced the recent opening of its newest company-operated Aaron's
GenNext stores in Live Oak, FL and
Rockford, IL.
The new Aaron's stores in Live
Oak and Rockford mark a
return to both markets for Aaron's, and they reflect the latest
expansion of the Company's GenNext store initiative, which is
transforming the in-store customer experience. The new store in
Live Oak is conveniently located
at 10550 70th Street, beside the Walmart shopping center
just off I-10. The store is open Monday – Friday from 11:00 a.m. to 6:00 p.m. and Saturday from
10:00 a.m. – 5:00 p.m. The new store in Rockford is located at 6325 E. State Street in
Forest Plaza near Rockford
University, and it is open Monday – Saturday from 10:00 a.m. – 8:00
p.m.
"GenNext stores are an integral part of the Company's strategy
to better serve communities across the country," said Douglas Lindsay, CEO of The Aaron's Company. "As
we open new GenNext stores, we continue to receive positive
feedback from our customers and team members. We look forward to
delivering exceptional value and service to our customers in
Live Oak and Rockford with a best-in-class shopping
experience."
Aaron's GenNext stores include larger showrooms and/or
re-engineered store layouts, updated signage, expanded product
assortment, enhanced technology-enabled shopping and checkout, and
an innovative operating model, providing a best-in-class experience
for shoppers. The GenNext program includes remodeling existing
stores into the updated format as well as opening stores in new
locations. So far this year, Aaron's has converted or opened 38
GenNext stores, bringing the total to 249 company-operated GenNext
stores since launching the initiative in 2018.
About The Aaron's Company, Inc.
Headquartered in
Atlanta, The Aaron's Company, Inc.
(NYSE: AAN) is a leading, technology-enabled, omnichannel provider
of lease-to-own and retail purchase solutions of appliances,
electronics, furniture, and other home goods across its brands:
Aaron's, BrandsMart U.S.A.,
BrandsMart Leasing, and Woodhaven. Aaron's offers a
direct-to-consumer lease-to-own solution through its approximately
1,250 Company-operated and franchised stores in 47 states and
Canada, as well as its e-commerce
platform. BrandsMart U.S.A. is one
of the leading appliance retailers in the country with 11 retail
stores in Florida and Georgia, as well as its e-commerce platform.
BrandsMart Leasing offers lease-to-own solutions to customers of
BrandsMart U.S.A. Woodhaven is the
Company's furniture manufacturing division. For more information,
visit investor.aarons.com, aarons.com, and brandsmartusa.com.
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SOURCE The Aaron’s Company, Inc.