2023 Global Influencer Marketing To Reach
$21.3 Billion More Than Doubling in
Size in Three Years
Chtrbox India and QYOU USA Continue to Rack Up New Clients and
Industry Recognition
LOS
ANGELES, MUMBAI,
India and TORONTO,
Oct. 3,
2023 /CNW/ - QYOU Media Inc., (TSXV: QYOU)
(OTCQB: QYOUF) a company operating in India and the United
States producing and distributing content created by social
media stars and digital content creators, has announced a series of
recent accomplishments by its India and US based Influencer
Marketing divisions. Both business divisions of QYOU Media continue
to build upon expanding client bases and the increasing importance
of Influencer Marketing for all brands seeking to reach young
audiences in the US, India and around the world.
The Influencer Marketing industry continues to experience
unprecedented growth as the industry moves ahead as a mainstream
marketplace for advertisers and brands. In the last three years the
overall global business has more than doubled. Data Bridge Market
Research has projected that the industry will experience a compound
annual growth rate of 32.5% from 2022-2029 and reach a level of
nearly $70 Billion in 2029.
Recent highlights for each QYOU Media Influencer Marketing
business unit includes:
QYOU USA:
- Record breaking post for Mission: Impossible - Dead
Reckoning with over 140 million views.
- Addition of two new major campaigns for AAA video game
releases.
- Deeper internal development of both machine learning (ML) and
AI technology to drive more effective and operationally efficient
campaigns.
- Lexi St. John appointed to the
Advisory Board for Wonder Women in Tech. Chosen as one of 25 execs
among hundreds of applicants.
- QYOU USA influencer partners
honored and named in the Forbes Top Creators
including Michael Le -
51.8M Followers; Adam Waheed - 19.3M Followers; Addison
Rae - 88.4M Followers;
Bella Poarch - 92.9M Followers; Brent Rivera - 47.2M Followers; Alan
Chikin Chow - 13.3M
Followers.
- Glenn Ginsburg, Andrew Fox
and AJ Feuerman all honored with speaking engagements (USC Annenberg School of Communications and
Marshall School of Business) and via
a multitude of podcasts as influencer marketing experts.
CHTRBOX/ CHTRBOX REPRESENT/ CHTRSOCIAL:
- National Geographic and IndiGo Airlines: Following our
award winning campaign in 2021, Chtrbox partnered with National
Geographic India for their most recent campaign in collaboration
with IndiGo - #nofilterbyIndiGo, wherein we exclusively led their
influencer campaign.
- Chtrbox curated Warner Music
India & Flipkart Fashion's first ever college campus
ambassador program with students across colleges in India, while facilitating a collaboration
between the two brands and building a strong student community that
drives awareness for the launch of Flipkart's latest GenZ
collection - SPOYL - while building on an organic content bank for
WMI to promote their songs.
- Karan Perwani featured in Indian Television re: New WhatsApp
Channels Initiative:
- ChtrRepresent Clients Featured Across Multiple Publications
Including: Ruchika Lohiya on Social
Nation Now and Instagram
- Travel creator Jinali Sutariya (@travelstoriesbyus) was
invited by Punjab's Honourable CM Bhagwant Mann for the very first
edition of Punjab's Tourism Summit held in Mohali to capture and
promote awareness towards the state's travel landscape.
- ChtrSocial founder Darshil Shah featured in Campaign
India.
Curt Marvis, CEO and Co-Founder,
QYOU Media, commented "When we started to engage in influencer
marketing, it was still an add-on approach for most major brands.
This has now officially changed and we are in the middle of one of
the fastest growth ad businesses in history. It holds at its core
everything we are about as a company…content, community and
commerce driven by the young and dynamic content creators we see
across platforms that are all part of our daily routines and
lives…whether on YouTube, TikTok, Instagram or other platforms.
This is what makes our business so exciting and why we are so
bullish on our current position in the market. We work with A-list
world brands bringing them the audiences they need at scale…all the
while showing real engagement. We continue to develop and believe
in the business and financial growth potential of both QYOU
USA and Chtrbox more than ever
before."
About QYOU Media
One of the fastest growing creator-media companies, QYOU Media
operates in India and the United States producing, distributing and
monetizing content created by social media influencers and digital
content stars. In India, under our flagship brand, The Q and
on connected TV, via channels Q Kahaniyan, Q GameX, Q
Comedistaan & Sadhguru TV, we curate, produce and
distribute premium content across television networks, VOD and OTT
platforms, mobile phones, smart TV's and app-based platforms. In
addition, QYOU has numerous additional content destinations, apps
and gaming platforms engaging over 125 million Indian households
weekly. Our influencer marketing company, Chtrbox, has been
a pioneer in India's creator economy, leveraging data to connect
brands to the right social media influencers. QGamesMela is
a recently launched casual gaming business leveraging access to the
large audience enjoyed by Q India products. In the United States, we power major film
studios, game publishers and brands to create content and market
via creators and influencers. Founded and created by industry
veterans from Lionsgate, MTV, Disney and Sony, QYOU Media's
millennial and Gen Z-focused content reaches more than one billion
consumers around the world every month. Experience our work
at www.qyoumedia.com
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Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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SOURCE QYOU Media Inc.