Interactive Contest Allows Any Viewer the
Chance to Feature Their Talents on the Q TV Television
Channel
MUMBAI,
India and TORONTO,
Sept. 7,
2023 /CNW/ - QYOU Media Inc., (TSXV: QYOU) (OTCQB:
QYOUF) a company operating in India and the United
States producing and distributing content created by social
media stars and digital content creators, has announced the launch
of a new initiative on its flagship Hindi language channel Q TV.
The interactive contest known as "Har Ghar Mein
Creator", which translates into "A Creator in Every
Home", allows viewers of Q TV with a chance to get featured
on and showcase their creative talents on the recently launched,
innovative AI-driven programs "Viral Hua Re" and
"Pakau Panti".
The allure of television fame has become a significant driver of
aspiration in Tier 2 and Tier 3 cities across India. From reality series to contests to
talent shows, television is considered a pathway to recognition and
success. Recognizing these dynamics and understanding young
viewers' aspirations in particular, Q TV's "Har Ghar Mein
Creator" contest will drive engagement and give a
once-in-a-lifetime opportunity for Indian viewers to be featured on
television. Much in the spirit of iconic TV formats like
"America's Funniest Home Videos" and "America's Got
Talent", this new program is driven to discover the best talent
India has to offer.
Inviting viewers from across the nation through WhatsApp,
"Har Ghar Mein Creator" will turn the spotlight on
creators in every home who will be judged by the participating
audience and professionals. The participants with the best jokes
and funny videos will stand a chance to get featured on Q TV's
recently launched, innovative AI-driven TV formats, "Viral
Hua Re" and "Pakau Panti".
Speaking on bolstering interactivity and participation for its
young viewers, Curt Marvis, CEO and
Co-Founder, QYOU Media, commented "In this rapidly evolving
landscape of entertainment, we not only believe in creator driven
content, but also in fostering a constantly growing new community
of creators. With the "Har Ghar Mein Creator"
initiative, our aim is to empower every Q TV viewer to ignite their
inner creator. We are confident that this contest will turn living
rooms into stages and empower homes across India to become hubs of creativity."
About QYOU Media
One of the fastest growing creator-media companies, QYOU Media
operates in India and the United States producing, distributing and
monetizing content created by social media influencers and digital
content stars. In India, under our
flagship brand, The Q and on connected TV, via channels Q
Kahaniyan, Q GameX, Q Marathi & Sadhguru TV, we curate,
produce and distribute premium content across television networks,
VOD and OTT platforms, mobile phones, smart TV's and app-based
platforms. In addition, QYOU has numerous additional content
destinations, apps and gaming platforms poised to engage the over
125 million Indian households we reach weekly. Our influencer
marketing company, Chtrbox, has been a pioneer in
India's creator economy,
leveraging data to connect brands to the right social media
influencers. In the United States,
we power major film studios, game publishers and brands to create
content and market via creators and influencers. Founded and
created by industry veterans from Lionsgate, MTV, Disney and
Sony, QYOU Media's millennial and Gen Z-focused content reaches
more than one billion consumers around the world every month.
Experience our work at www.qyoumedia.com
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Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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SOURCE QYOU Media Inc.