SOBRsafe
Partners with RubiRides to Introduce a Higher Level of Safety to
the Rideshare Market
SOBRsafe enters
the rideshare arena by equipping RubiRides drivers with its
wearable alcohol detection band SOBRsure, giving parents additional
confidence
Denver, CO -- August 9,
2022 -- InvestorsHub NewsWire -- SOBR
Safe, Inc. (Nasdaq:
SOBR) (SOBRsafe™ or the Company), providers of industry-leading
alcohol safety solutions, today announced its partnership with
rideshare company RubiRides,
an innovative membership-based service that delivers reliable
transportation with an emphasis on safety for children through a
network of rigorously vetted and highly dedicated drivers.
Introducing an unprecedented standard of safety verification to the
rideshare market, SOBRsafe
will supply RubiRides' growing pool of drivers with SOBRsure™, its
wearable wristband that detects alcohol as emitted through the
skin's pores. SOBRsafe
will empower RubiRides management with a centralized, real-time
reporting and safety intelligence platform.
This partnership represents SOBRsafe's
entrance to ridesharing, and the industry's first opportunity for
uniform, continuous alcohol safety monitoring. Initially launching
with 30 drivers in Washington, Maryland and northern Virginia, with
additional markets launching soon. RubiRides anticipates equipping
up to 500 drivers with the SOBRsure band by the end of
2022.
"We see tremendous opportunity in the
ridesharing industry, and RubiRides is an ideal launch partner with
their overarching commitment to rider safety," said Michael Watson,
SOBRsafe's Chief Revenue Officer. "With this partnership, we aim to
give parents increased peace of mind when their children need a
ride, and to redefine safety for the greater rideshare industry
through preventative, on-person alcohol detection. This is a proud
and exciting phase of our evolution as a company, and we are deeply
committed to growing with RubiRides as they accelerate
expansion."
SOBRsure is a preventative alcohol monitoring
system ideally suited for drivers. The fitness-style,
privacy-forward wearable alcohol detection band provides continuous
remote reporting, geolocation and removal alerts. It joins a
variety of existing safety measures in place for RubiRides drivers,
including comprehensive background checks, interviews, in-car
cameras and more, that ensure children always reach their
destinations securely.
"At RubiRides, we are committed to offering
the safest and most reliable transportation solution for children,
period. This is why we are thrilled to work with SOBRsafe, a
company that is revolutionizing preventative alcohol monitoring
solutions," said Noreen Butler, RubiRides Founder and CEO.
"SOBRsafe's devices will add yet another layer of confidence to our
trips, protecting both drivers and riders and helping ensure that
our trips are alcohol-free. I started this business to prioritize
family, even and especially while juggling a busy professional
schedule. I believe that integrating SOBRsafe's technology could
help further realize this vision and be a catalyst in expanding our
national footprint."
About
SOBRsafe™
The annual cost of alcohol abuse in the U.S.
is $249
billion. Nearly half of
all industrial accidents with injuries are alcohol-related, and
1-in-10 U.S. commercial drivers test positive for alcohol (the
highest rate worldwide). In response, SOBRsafe™ has developed a
proprietary, touch-based identity verification, alcohol detection
and cloud-based reporting system. The technology is transferable
across innumerable form factors, including stationary access
control, personal wearables and for telematics
integration.
A preventative solution in historically
reactive industries, it is being deployed for commercial fleets,
workplaces and alcohol rehabilitation; other intended applications
include probation management and young drivers. This patent-pending
alcohol detection solution helps prevent an intoxicated worker from
taking the factory floor or a driver from receiving the keys to a
truck, bus or rideshare vehicle. An offender is immediately
flagged, and administrator is empowered to take the appropriate
corrective actions. At SOBRsafe, we are creating a culture of
prevention. To learn
more, visit www.sobrsafe.com.
About
RubiRides
RubiRides is an innovative
membership-based rideshare service that addresses one of the
greatest challenges for busy households: transporting children and
other vulnerable members. Born out of the founder's own search for
help as a single mom and working professional, RubiRides' mission
is to be the most trusted rideshare resource by providing a safe
community of drivers for families in need. RubiRides was
established with and has since maintained the highest vetting
standards to select its drivers. RubiRides understands that
transportation is critical to advancing health equity and is
dedicated to integrating technology, community, and new solutions
to help kids and families by providing a safe, dependable mode of
transportation. To learn more, visit www.RubiRides.com.
Contact
SOBRsafe:
IR: investor.relations@sobrsafe.com
Sales: michael.watson@sobrsafe.com
Media:
sobrsafe@berlinrosen.com
Contact
RubiRides:
IR: zander@rubicorp.us
Media:
sara@rubicorp.us
Safe Harbor
Statement
Our prospects here at SOBRsafe are subject to
uncertainties and risks. This press release contains
forward-looking statements that involve substantial uncertainties
and risks. These forward-looking statements are based upon our
current expectations, estimates and projections about our business,
and reflect our beliefs and assumptions based upon information
available to us at the date of this press release. In some cases,
you can identify these statements by words such as "if," "may,"
"might," "will, "should," "expects," "plans," "anticipates,"
"believes," "estimates," "predicts," "potential," "continue," and
other similar terms. These forward-looking statements include,
among other things, plans for proposed operations, descriptions of
our strategies, our product and market development plans, and other
objectives, expectations and intentions, the trends we anticipate
in our business and the markets in which we operate, and the
competitive nature and anticipated growth of those markets. We
caution readers that forward-looking statements are predictions
based on our current expectations about future events. These
forward-looking statements are not guarantees of future performance
and are subject to risks, uncertainties and assumptions that are
difficult to predict. Our actual results, performance or
achievements could differ materially from those expressed or
implied by the forward-looking statements as a result of a number
of factors including, but not limited to, the risks and
uncertainties discussed under risk factors in our registration
statement on Form S-1, as amended (File No. 333-262665) as well as
our other filings with the SEC. We undertake no obligation to
revise or update any forward-looking statement for any
reason.
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