Offering In-Play Challenges and Incentives to
Maximize Customer Loyalty
LAS
VEGAS, May 19, 2022 /PRNewswire/ -- EBET,
Inc. (Nasdaq: EBET), a leading global provider of advanced esports
wagering products and technology, announced today an agreement
signed by its subsidiary Esports Marketing Technologies Ltd. with
loyalty and engagement platform Captain Up. With this deal, Captain
Up will provide exciting in-play challenges, achievements, and a
rewards shop for EBET brands.
Captain Up creates entertaining incentives, segmented according
to user behavior, that link a reward with an action. Their
offerings for EBET will motivate players to collect badges, achieve
trophies, progress through personalized missions, and claim daily
and weekly rewards.
Advanced gamification will be incorporated into loyalty programs
across EBET brands, including custom free-to-play games being
developed by Incentive Games. This rewards platform and the
free-to-play games will work symbiotically to deliver an enriched
user experience for EBET customers. EBET seeks to amplify revenue,
business growth, and customer lifetime value with the heightened
engagement and retention.
Captain Up CEO Uri Admon said,
"This is the future of gaming: personal journeys, gamified
shopping, and dynamic challenges. We are proud to join forces with
the EBET family to add layers of gamification and customization
that are tailored to each user in real time."
Michael Barden, Director of
Loyalty and Retention at EBET, said, "Our alliance with Captain Up
is another core component in our mission to capitalize on our
'gamblification' strategy to fully maximize customer retention and
engagement. Captain Up is a proven strategic partner with core
technologies that allow us to create and scale a system of rewards
that will further resonate with esports fans, wagerers, and
gamers."
About EBET, Inc.
EBET develops award-winning,
groundbreaking and engaging wagering products for bettors around
the world. The company is focused on bringing better odds and
technology solutions to cater to the Millennial and Gen-Z
demographics. It has an expanding portfolio of intellectual
property with patents pending around odds modeling simulation, an
electronic sports betting exchange system, live streaming odds
integration and enhancing modeling probabilities in multi-player
games. EBET operates online sportsbook and casino brands Karamba,
Hopa, Griffon Casino, BetTarget, Dansk777, GenerationVIP and
Gogawi, which have over 1.25 million deposited customers in more
than 15 countries. The company recently was awarded Esport Product
of the Year at the 2021 SiGMA Europe and 2022 SiGMA Asia Awards,
and its brand Karamba received SBC's award for Innovation in Casino
& Gaming Entertainment. EBET, Inc. is listed on the Nasdaq
under the symbol EBET (CUSIP 278700109). EBET, Inc. was previously
known as Esports Technologies, Inc. The name changed on
May 5, 2022, to better reflect the
company's business and mission.
For more information, visit: https://ebet.gg/.
About Captain Up:
Captain Up maximizes user engagement
and retention using gamification, social mechanics, and
communication tools segmented across multiple channels. A suite of
products enhances brand offerings with behavioral economics and
machine learning. The platform offers real-time challenges,
rewards, messages, and promotions tailored to match any user's
preference. Captain Up is empowering brands with personal gamified
marketing tools, adhering to the dynamic regulatory guidelines.
For more information, visit: https://captainup.com.
Forward-Looking Statements: This press release includes
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933, Section 21E of the Securities Exchange Act
of 1934 and the Private Securities Litigation Reform Act of 1995,
which statements involve risks and uncertainties. These statements
relate to future events, future expectations, plans and prospects.
You can identify forward-looking statements by those that are not
historical in nature, particularly those that use terminology such
as "may," "should," "expects," "anticipates," "contemplates,"
"estimates," "believes," "plans," "projected," "predicts,"
"potential," or "hopes" or the negative of these or similar terms.
Although the Company believes that the expectations reflected in
such forward-looking statements are reasonable as of the date made,
actual results or outcomes may prove to be materially different
from the expectations expressed or implied by such forward-looking
statements. These statements are only predictions and involve known
and unknown risks, uncertainties, and other factors, including
those discussed in the Company's filings with the Securities and
Exchange Commission, including as set forth in Item 1A. "Risk
Factors" in our most recently filed Form 10-K filed with the
Securities and Exchange Commission and updated from time to time in
our Form 10-Q filings and in our other public filings with the SEC.
The Company does not undertake any obligation to release publicly
any revisions to forward-looking statements as a result of
subsequent events or developments, except as required by law.
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SOURCE EBET Inc