Cheez-It® defies cheez-pectations once again to create
limited edition Cheez-It x Pandora® 'Aged by Audio'
crackers
BATTLE
CREEK, Mich., May 17, 2022
/PRNewswire/ -- It's no secret Cheez-It® will go to absurd
lengths to bring the world new ways to enjoy its snacks made with
100% real cheese. So, when the brand came across an obscure Swiss
study* that found aging cheese to hip-hop music could
strengthen the taste and smell, Cheez-It couldn't help but
put its own spin on the findings with the release of new,
limited-edition Cheez-It x Pandora® Aged by
Audio crackers.
The study suggests that the tempo and sonic frequency of certain
hip-hop songs could take the classic, absurdly satisfying flavor of
your favorite crunchy snack made with 100% real cheese to the next
level. Cheez-It enlisted the help of the music and
sonic experts at Pandora to find hip-hop songs with similar
attributes to those from the study and create the first-ever
sonically-aged snack made with 100% real cheese – aged to music
by iconic hip-hop artists. The limited-edition crackers combine the
world's love of hip-hop, the brand's dedication to producing the
world's best-tasting cheese snacks and Pandora's musical
expertise to create a truly exclusive, one-of-a-kind snacking
experience.
"After six months in the making, we're thrilled to finally share
this absurdly delicious collaboration with our fans," said
Erin Storm, senior marketing
director of Cheez-It. "Our innovations team is always
exploring new ways to bring more unique experiences to our fans,
and Cheez-It x Pandora Aged by Audio is the perfect way to
provide our dedicated fans with a truly first-of-its-kind snack
while celebrating the joy music brings."
Even cheddar? Cheez-It is releasing a limited run
of exclusive Cheez-It x Pandora Aged by Audio boxes on
CheezItHQ.com on May 26 at 12 p.m.
ET. Fans can also access the Aged by Audio mixtape, which
was curated by the music and sonic experts at Pandora to have an
effect on the flavor intensity of the cheese using the unique
vibrations of hip-hop music while it aged for six and a half months
in a secure location. The mixtape will be available on May 26 via a link to Pandora on CheezItHQ.com, or
directly on the Pandora app and Pandora.com. Flavor fans will have
a chance to taste test the research for themselves and see if they
would have picked the same hip-hop hits to age the Cheez-It
cheese we all know and love.
Who better to help introduce fans to the first-ever
hip-hop-infused snack than executive producer, SiriusXM radio host
and Cheez-It lover Sway Calloway? To celebrate the
launch of Cheez-It x Pandora Aged by Audio, Cheez-It
is collaborating with Sway to release his exclusive new YouTube
series, "Living Legendz." The new series features interviews
with hip-hop icons who've changed the industry, providing their
thoughts on how hip-hop music has impacted the world – not just our
cheese. Tune in on Calloway's YouTube, Instagram and
Twitter channels to hear from hip-hop's very own "Living
Legendz" starting May 26.
"This collaboration is the perfect mix of my favorite things:
hip-hop music, wild innovation and Cheez-It," said Calloway.
"Hip-hop has influenced many lives, so I'm looking forward to
seeing if fans can taste the effect of the most beloved genre of
music in the world on these crackers."
For the ultimate tasting experience, Cheez-It is offering
a free 90-day Pandora Premium trial offer to eligible customers
with the purchase of the limited-edition Cheez-It x Pandora
Aged by Audio product. Plus, super-snackers can earn free shipping
by adding optional Cheez-It branded swag – from headphones
to new bucket hats to crewneck sweatshirts and t-shirts.
Can you taste the difference of hip-hop? Grab a
limited-edition box of Cheez-It x Pandora Aged by Audio and
check out the mixtape by clicking on the Pandora link on
CheezItHQ.com starting May 26
at 12 p.m. ET, while supplies
last. Act fast, as it might sell out before your favorite song is
over! Don't forget to follow @CheezIt on your favorite social media
platform to share your thoughts using #AgedByAudio.
About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just
world where people are not just fed but fulfilled. We are creating
better days and a place at the table for everyone through our
trusted food brands. Our beloved brands include Pringles®,
Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®,
Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®,
Kashi®, RXBAR®, MorningStar Farms® and more. Net
sales in 2021 were nearly $14.2
billion, comprised principally of snacks as well as
convenience foods like cereal, frozen foods, and noodles. As part
of our Kellogg's® Better Days ESG strategy, we're
addressing the interconnected issues of wellbeing, climate and food
security, creating Better Days for 3 billion people by the end of
2030. Visit www.KelloggCompany.com.
About Pandora
Pandora, a subsidiary of SiriusXM, is the largest ad-supported
audio entertainment streaming service in the U.S. Pandora provides
consumers a uniquely-personalized music and podcast listening
experience with its proprietary Music Genome Project®
and Podcast Genome Project® technology. Pandora is
also the leading digital audio advertising platform in the U.S.
Through its own Pandora service, its AdsWizz platform, and third
party services, such as SoundCloud, the Company connects brands to
the largest ad-supported streaming audio marketplace in the
country. Pandora is available through its mobile app, the web, and
integrations with more than 2,000 connected products.
*Bern University of the Arts in Bern, Switzerland, Cheese in Surround
Sound, a culinary experiment, March, 2019
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SOURCE Kellogg Company