Flora Growth Continues International Expansion with Initial Exports to Mexico and Spain
December 02 2021 - 7:25AM
Business Wire
Flora Growth Corp. (NASDAQ: FLGC) (“Flora” or the “Company”), a
leading all-outdoor cultivator and manufacturer of global cannabis
products and brands, announced today that its Flora Beauty division
has received initial orders for its Mind Naturals and Awe CBD
skincare brands. These initial orders are for the Spanish and
Mexican markets and will be exported in December of 2021. Evergreen
CBD has issued an initial purchase order for select Mind Naturals
products for the Mexican market, while Amma Spain has issued an
initial purchase order for both Mind Naturals and Awe products for
the Spanish market.
"After months of preparation, our products meet all the needs of
today’s consumers and we are ready for new international markets,”
said Andrew Restrepo, General Manager of Flora Beauty.
“Incorporating cutting edge formulations, rigorous safety standards
and sustainable packaging, we are confident that our products are
positioned to be among the best in the beauty industry and pleased
that recent industry recognition supports this.”
Flora Beauty’s Mind Naturals brand will cater to younger
consumers that are starting a skincare regimen. In comparison, the
AWE brand will cater to the prestige market and is intended for
consumers who value customized and personal experiences. Both
brands incorporate the present-day expectations of consumers by
focusing on high-quality products with natural ingredients while
prioritizing social responsibility and the environment.
Mind Naturals Named Glosswire Top 12 Finalist
Earlier this week, Flora Beauty’s Mind Naturals brand was named
a top 12 finalist in Glosswire’s Global Pitch Competition, which
includes beauty brands from across the globe. According to
Glosswire, the 12 finalists represent next-generation beauty
brands, leading the industry in product and marketing innovation,
diversity, purpose and storytelling. Representatives of Flora
Beauty will be pitching the Mind Naturals brand to a panel of
judges to win the highest ranking and further global
recognition.
This recognition follows Mind Naturals being named a
trendsetting brand at CosmoProf North America for its innovation
with sustainable packaging.
“We are excited to expand our global reach over the coming
months through Flora Beauty’s brands,” said Luis Merchan, CEO of
Flora Growth Corp. “The next few years will be pivotal for the
evolution and expansion of the international cannabis market, and
with our rapidly expanding portfolio of brands we intend to be at
the forefront of this evolution.”
The European Cannabis Report: 6th Edition estimates that by
2025, the European cannabis industry will have reached €3.2 billion
euros. Spain will serve as the European base to export products to
nearby countries. Because of this, Flora Beauty considers entering
the market early in the game to be a strategic move.
Flora would also like to announce that Damian Lopez, VP Legal
& Strategy, has resigned from the Company, effective November
30, 2021, to focus on other entrepreneurial ventures as well as
board and advisory roles. Flora’s board, management and employees
would like to thank Mr. Lopez for his contributions to the Company
as one of its founders and its former CEO.
About Flora Growth Corp.
Flora is building a connected, design-led collective of
plant-based wellness and lifestyle brands that deliver the most
compelling customer experiences in the world, one community at a
time. As the operator of one of the largest outdoor cannabis
cultivation facilities, Flora leverages natural, cost-effective
cultivation practices to supply cannabis derivatives to its diverse
business divisions of cosmetics, hemp textiles, and food and
beverage. Visit www.floragrowth.com or follow @floragrowthcorp on
social for more information.
Cautionary Statement Concerning Forward-Looking
Statements
This document contains forward-looking statements. In addition,
from time to time, we or our representatives may make
forward-looking statements orally or in writing. We base these
forward-looking statements on our expectations and projections
about future events, which we derive from the information currently
available to us. Such forward-looking statements relate to future
events or our future performance, including: the size of markets
for cannabis and cannabis products; the collaboration with third
parties; and our business prospects and opportunities. You can
identify forward-looking statements by those that are not
historical in nature, particularly those that use terminology such
as “may,” “should,” “expects,” “anticipates,” “contemplates,”
“estimates,” “believes,” “plans,” “projected,” “predicts,”
“potential,” or “hopes” or the negative of these or similar terms.
In evaluating these forward-looking statements, you should consider
various factors, including: our ability to change the direction of
the Company; our ability to keep pace with new technology and
changing market needs; and the competitive environment of our
business. These and other factors may cause our actual results to
differ materially from any forward-looking statement.
Forward-looking statements are only predictions. The
forward-looking events discussed in this document and other
statements made from time to time by us or our representatives may
not occur, and actual events and results may differ materially and
are subject to risks, uncertainties and assumptions about us. We
undertake no obligation to publicly update or revise any
forward-looking statement, whether as a result of uncertainties and
assumptions, or the forward-looking events discussed in this
document and other statements made from time to time by us or our
representatives not occurring, except as may be required by
applicable law.
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version on businesswire.com: https://www.businesswire.com/news/home/20211202005225/en/
Investor Relations Contact: Evan Veryard
evan.veryard@floragrowth.com Public Relations Contact:
Cassandra Dowell +1 (858) 264-6600 flora@cmwmedia.com
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