SHANGHAI, July 26, 2021 /PRNewswire/ -- Dada Group
(NASDAQ: DADA) ("Dada"), China's
leading local on-demand delivery and retail platform, and vivo, a
global leading smartphone manufacturer, today announced they have
expanded their partnership with a focus on omni-channel and
one-hour delivery service of smartphones.
JDDJ, the on-demand retail platform of Dada Group, cooperates
with vivo authorized stores in terms of product management, digital
marketing, targeted user operations, and order fulfilment
optimization; and provides omni-channel solutions. Dada Now, the
on-demand delivery platform of Dada Group, provides one-hour
delivery services. Meanwhile, vivo leverages its strengths of
supply chain and high-quality products to bring diversity to JDDJ's
ecosystem and resources.
To date, over 500 vivo authorized stores have launched on JDDJ,
covering over 100 counties and cities in 13 provinces nationwide.
Based on Dada Group's partnership with JD Group, these vivo
authorized stores are now accessible on JD.com simultaneously. By
the end of 2021, the number will grow to more than 1000 authorized
stores that will be accessible both on JDDJ and JD.com in 20
provinces throughout China.
JDDJ works closely with JD Retail to assist in vivo's
omni-channel operations and jointly creates a new model of
on-demand retail for smartphone brands. Relying on JD Retail's
supply chain, advertising system and user coverage, JDDJ and JD
Retail are committed to empowering partners with more comprehensive
and targeted marketing services. Meanwhile, JD Retail also brings
more online traffic and support to the JDDJ platform. Hyperlocal
e-commerce consumption scenarios are extended by both platforms to
provide more consumers with one-hour delivery service of
high-quality smartphone products.
Since the first vivo authorized store was integrated into JDDJ
in June 2020, on-demand consumption
has been widely embraced. On June
6th, 2020, vivo X50 5G smartphones officially
went on sale. The first online order took only 15 minutes to
deliver. During this year's "618 Promotion" event, sales of vivo
products on JDDJ increased by over 600% compared to the same period
last year.
According to the On-demand Consumption of Mobile Phone
Report 2020 released by JDDJ in January, the mobile phone
category has become the fastest growing category for JDDJ, and also
one of the categories with the most potential for on-demand retail.
At present, nearly 9,000 electronics stores have launched on JDDJ.
The platform has established partnerships with vivo, D.PHONE, JD
stores, and Apple authorized resellers, and has built a
high-density and large-scale mobile phone supply network system
with brand manufacturers, operators, and chain retailers.
About Dada Group
Dada Group is a leading platform of local on-demand retail and
delivery in China. It operates
JDDJ, one of China's largest local
on-demand retail platforms for retailers and brand owners, and Dada
Now, a leading local on-demand delivery platform open to merchants
and individual senders across various industries and product
categories. The Company's two platforms are inter-connected and
mutually beneficial. The Dada Now platform enables improved
delivery experience for participants on the JDDJ platform through
its readily accessible fulfillment solutions and strong on-demand
delivery infrastructure. Meanwhile, the vast volume of on-demand
delivery orders from the JDDJ platform increases order volume and
density for the Dada Now platform. In June
2020, Dada Group began trading on the Nasdaq Global Market,
under the ticker symbol "DADA."
View original content to download
multimedia:https://www.prnewswire.com/news-releases/over-500-official-authorized-vivo-stores-launch-on-dada-groups-jddj-301340755.html
SOURCE Dada Group