Inuvo’s IntentKey Artificial Intelligence Technology Solution Beats Client KPI by 200% in State Sponsored Marketing Campaig...
March 29 2021 - 9:01AM
Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing
technology, powered by artificial intelligence (AI) that serves
brands and agencies, today announces how the IntentKey, the
company’s artificial intelligence (‘AI’) technology solution, was
able to beat the client’s KPI goals by 200%, reaching more minority
pregnant and new mothers in a state sponsored marketing campaign
designed to raise the awareness of the benefits of breastfeeding.
States across the country provide social assistance
and awareness services that cover a wide range of social programs
like immunization, rental assistance, and tobacco use prevention.
These states typically struggle to adequately reach, with
information about their programs, enough of the people who are most
able to benefit from the programs and services offered. One
innovative state decided to proactively remedy this challenge by
partnering with Inuvo in an effort to increase awareness of the
benefits associated with breastfeeding and support services,
particularly within minority groups where such information was not
widely understood.
The IntentKey successfully took a highly focused
state budget and more effectively delivered messages to the
audiences most in need. It has an uncanny ability to understand the
characteristics of audiences that have previously expressed a need
and then use that knowledge to identify those who have yet to do
the same. In this instance, the AI was able to reach expectant,
low-income moms by identifying and messaging audiences that
exhibited an interest in baby names and baby registries, newborn
developmental milestones, and breastfeeding research and tips.
As a result of the breadth of the IntentKey’s
understanding of the English lexicon, Inuvo was able to offer the
state a managed service that included running campaigns whose
purpose was to message to only those individuals most in need of
the State’s program. The campaign strategy included video as a
method to create initial awareness, followed by display advertising
in a one-two program designed to educate. This approach generated a
click through rate (CTR) that beat the client’s goal by 200% on
both display and video, while also increasing the amount of time
and the number of page views audience members were engaged
with.
In an interesting finding, the campaign suggested
that Hispanics were more likely to engage with video ads, while
African Americans were more likely to engage with display ads. This
information allowed for the refinement of the campaign over
time.
“Inuvo supports a number of public service
campaigns across the country and these learnings enable those
governments to reach the intended audiences so as to better serve
their communities,” said Tristan Cameron, VP of Sales & Account
Management. “This has been particularly relevant these past twelve
months as public assistance and social awareness campaigns related
to COVID-19 were attempting to reach the right audiences with
potentially lifesaving messages. We are able to take the learnings
from a multitude of campaigns to make strategic recommendations
that enhanced the reach and delivery of our clients
messaging.” The IntentKey is as much a strategy
platform as it is an execution platform. The insights produced by
the artificial intelligence not only can help government more
effectively rollout their public service programs, but it can also
help define the approach for so doing.
About InuvoInuvo®, Inc. (NYSE
American: INUV) is a market leader in artificial intelligence,
aligning and delivering consumer-oriented product & brand
messaging strategies online based on powerful, anonymous and
proprietary consumer intent data for agencies, advertisers and
partners. To learn more, visit www.inuvo.com.
Safe Harbor / Forward-Looking
StatementsThis press release contains “forward-looking
statements” within the meaning of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are subject to
risks and uncertainties that may cause actual results to differ
materially, including, without limitation risks detailed from time
to time in our filings with the Securities and Exchange Commission
(the “SEC”), and represent our views only as of the date they are
made and should not be relied upon as representing our views as of
any subsequent date. You are urged to carefully review and consider
any cautionary statements and other disclosures, including the
statements made under the heading "Risk Factors" in Inuvo, Inc.'s
Annual Report on Form 10-K for the fiscal year ended December 31,
2020 and our other filings with the SEC. Additionally, forward
looking statements are subject to certain risks, trends, and
uncertainties including the continued impact of Covid-19 on Inuvo’s
business and operations. Inuvo cannot provide assurances that the
assumptions upon which these forward-looking statements are based
will prove to have been correct. Should one of these risks
materialize, or should underlying assumptions prove incorrect,
actual results may vary materially from those expressed or implied
in any forward-looking statements, and investors are cautioned not
to place undue reliance on these forward-looking statements, which
are current only as of this date. Inuvo does not intend to update
or revise any forward-looking statements made herein or any other
forward-looking statements as a result of new information, future
events or otherwise. Inuvo further expressly disclaims any written
or oral statements made by a third party regarding the subject
matter of this press release.
Inuvo Company Contact: Wally Ruiz
Chief Financial Officer Tel (501) 205-8397
wallace.ruiz@inuvo.com
Investor Relations: KCSA Strategic
CommunicationsValter Pinto, Managing DirectorTel (212)
896-1254Valter@KCSA.com
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