SHANGHAI, March 4, 2021 /PRNewswire/ -- Dada Group (Nasdaq:
DADA) ("Dada" or the "Company"), China's leading local on-demand delivery and
retail platform, is pleased to announce that the Company joined
Shanghai's "New Year Shopping
Season" marketing event during this year's Chinese New Year
Festival and signed an agreement to host livestream shopping events
with Unilever, a global leader in fast-moving consumer goods
(FMCG).
Shanghai's "New Year Shopping
Season" marketing event was hosted by the Municipal Commission of
Commerce from December
18th, 2020 to February
18th, 2021. During this time, there were more
than 70 integrated marketing events and 16 events for the new year
countdown to promote consumption. As the representative enterprise
of Shanghai's online economy, and
leveraging the advantages of Dada's on-demand retail platform JDDJ,
Dada Group worked with more than 100,000 retail stores and top FMCG
brands throughout the Chinese New Year Shopping Festival, offering
consumers vouchers worth more than 100
million yuan and many promotion events in Shanghai.
JDDJ's Chinese New Year Shopping Festival ran from mid-December
to mid-February, offering special sales promotions on items
including: festival gifts and seasonal products, oil and rice,
dairy and fresh food, personal care and household cleaning,
beverages and wine, digital products and mobile phones, flowers and
cakes, and other daily necessities. The platform also brought new
digital retail experiences and promoted online consumption to
shoppers across the country.
At the ceremony for Shanghai's
New Year Shopping Season, Dada Group and Unilever also announced
their partnership to host livestreaming e-commerce events. Dada
Group first piloted the one-hour livestreaming e-commerce in early
2020, where attendees could watch streams of various promotions on
popular products, view demos, share feedback and make purchases in
real time. Orders during the event were immediately sent out from a
store close to the buyer (generally less than five kilometers away)
and delivered by Dada riders within one hour. Since the initial
pilot, Dada Group has collaborated with many top brands, including
Unilever, to host livestreaming e-commerce sessions, driving sales
growth for brands and retailers.
Since the beginning of 2020, Dada Group and Unilever have
achieved excellent marketing influence and sales growth through
livestreaming e-commerce. On April 25
2020, Dada and Unilever partnered with local Shanghai shopping TV channel, OCJ, to host a
livestreaming event. Viewership exceeded 358,000 people and 80% of
participants ordered products during the livestream and reported a
positive shopping experience. Additionally, JDDJ has also created
many platform-exclusive marketing events such as "Super Brand Day"
and "Super Fan Day," offering holistic support for the marketing of
FMCG brands on its O2O channels.
About Dada Group
Dada Group is a leading platform of local on-demand retail and
delivery in China. It operates
JDDJ, one of China's largest local
on-demand retail platforms for retailers and brand owners, and Dada
Now, a leading local on-demand delivery platform open to merchants
and individual senders across various industries and product
categories. The Company's two platforms are inter-connected and
mutually beneficial. The Dada Now platform enables improved
delivery experience for participants on the JDDJ platform through
its readily accessible fulfillment solutions and strong on-demand
delivery infrastructure. Meanwhile, the vast volume of on-demand
delivery orders from the JDDJ platform increases order volume and
density for the Dada Now platform. In June
2020, Dada Group began trading on the Nasdaq Global Market,
under the ticker symbol "DADA."
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SOURCE Dada Group