According to the figures reported by Taboola ahead of the merger, the company had revenue of nearly
$1.2 billion in 2020, or $379 million ex-TAC (after the costs of buying the traffic)growth of 8.8% and 28% respectively. Adjusted EBITDA rose 212% to $106 million.
Forecasts indicate continued growth in 2021 with expected revenue of $1.28 billion and EBITDA rising to $127 million. Singolda anticipates that 2021
will be very busy for Taboola. It is super exciting. We will continue investing in Israel and I hope that in the future we will have thousands of employees in the country (compared with 600 today out of 1,400 overall), like Wix,
Check Point and Fiverr, companies that fascinate me. In the future we will recommend everything: products, games, phone apps and we will go beyond the browserwe will be in cars, televisions, in every device. People need somebody to
recommend for them what they might like, after all in life there isnt enough time to read every book that we want or see every series that we would want. Taboola has an opportunity to help you fully discover things that you didnt know
existed.
Like a spaceship flying into space
Taboola was Singoldas first job after the army. In 2007, after I had been in the army for seven years, I was living with my parents. I looked for
something to watch on TV, and I told my mother that a search engine helps when you know what you want to find but what if you dont know? I told her that in the future it would be the opposite: the information would look for people. She
responded whats going on with you but set me up with Taboolas first angels.
One of the first investors was Danny Tocatly
who he ambused at his daughters bat-mitzvah. I invited myself to the bat-mitzvah and I thought when is the best time to go and tell him that I have an
idea, he remembers with a smile. I approached him at about nine or ten in the evening, after he had already been dancing and began to tell him about the idea of a reverse search engine and information that will look for people. He
answered, Who invited you? And thats how we got started.
In the early years, Taboola worked on developing its product and was a long
way from revenue. In 2009, Singolda moved to the US in order to be close to advertisers and publishers. In those years, the company almost closed down but he said, Those initial days of the company help keep a culture of modesty.
Singolda added, There is something terribly sweet about being naïve. If I had been experienced back then, I would have closed Taboola down a
hundred times. There is something very irrational about founding a startup, against all the odds and without any money. I was lucky. In those first years practically everybody we met said no to us. Im not even sure that I would invest myself
in such a situation.
He recalled that in 2009 when he moved to the US, without any money to even buy basic furniture at IKEA, he would go to
Starbucks to get a coffee just so that he could practice his English.