DAVIS, Calif., Sept. 17, 2020 /PRNewswire/ -- Arcadia
Biosciences, Inc.® (Nasdaq: RKDA), a leader in
science-based approaches to enhancing the quality and nutritional
value of crops and food ingredients, today announced two new
appointments to its leadership team. Kevin
Hodges has been promoted to Vice President, Commercial
Operations, overseeing the supply chain operations, manufacturing
and marketing for Arcadia's
existing products in the GoodWheat™, GoodHemp™ and
SONOVA® GLA safflower oil product lines, while food and
beverage industry veteran Tracy
Baker has joined the company as Vice President, Product
Innovation, responsible for leading product innovation and
commercialization strategies for the company's GoodWheat™ and
GoodHemp™ portfolios.
"As we work to accelerate the introduction of GoodWheat-based
food products to consumers through online and grocery
channels, we are adding the right capabilities, experience and
leadership vision to ensure our best execution," said Matt Plavan, Arcadia's President and CEO. "Moreover, to
ensure we maximize the value capture of our proprietary
ingredients, we must carefully navigate the myriad of new consumer
food and nutritional supplement opportunities emerging in the
direct-to-consumer space for both our GoodWheat and GoodHemp
innovations."
Hodges has more than 20 years of management experience in the
cereal grains industry. Prior to joining Arcadia in January
2020 as the General Manager of GoodWheat, he held senior
roles in operations, marketing and IT digital systems for a
national cereals seed brand at Bayer and Monsanto. He also served
as a global business representative at Barkley Ag, leading the
growth of a U.S. seed brand and shaping the expansion of a global
cereal food ingredient business unit. Hodges began his career
managing identity-preserved grain and seed programs at General
Mills.
Plavan continued, "Kevin has leveraged his extensive cereal
grains experience gained from his time with General Mills and Bayer
to forge trusted and proven relationships with our channel
partners, enabling him to make recent key advances in product
commercialization and positioning him to lead the scale-up of our
commercial operations across both our B2B and B2C channels."
Baker has nearly 40 years of experience in product formulation
and commercialization. He spent more than a decade at Mattson as
the Vice President and Innovation Manager, responsible for
developing innovation and marketing strategies and managing
consumer testing and evaluation for clients. Before Mattson, Baker
served as the Head of International Research and Development at
Tropicana/PepsiCo, where he led development and implementation of
new product lines in international markets. Baker also served as
the Head of Product Research and Development at Gerber, where he oversaw the development and
implementation of several major product lines.
"Tracy is a food and beverage innovation expert and industry
veteran, acquiring his deep and valuable leadership experience
through years of research and commercial challenges and successes
at Tropicana, PepsiCo and Gerber.
While we feel very fortunate to have someone of Tracy's caliber
join Arcadia, we also see it as a
strong validation of Arcadia's
product portfolio and commercial strategy," added Plavan.
About Arcadia Biosciences
Arcadia Biosciences (Nasdaq: RKDA) is a leader in science-based
approaches to enhancing the quality and nutritional value of crops
and food ingredients. The company's GoodWheat™ branded ingredients
deliver health benefits to consumers and enable consumer packaged
goods companies to differentiate their brands in the marketplace.
The company's GoodHemp™ seed catalog delivers genetically superior
hemp seeds, clones, transplants and extracts, applying the
company's proprietary crop innovation technology, ArcaTech™, to an
emerging crop. Arcadia's
agricultural traits are being developed to enable farmers around
the world to be more productive and minimize the impact of
agriculture on the environment. For more information,
visit www.arcadiabio.com.
LinkedIn: Arcadia Biosciences
Twitter: @ArcadiaAg
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SOURCE Arcadia Biosciences, Inc.