CHICAGO, Jan. 13, 2020 /PRNewswire/ -- As part of its
pursuit to create connected customer experiences for the most
iconic brands in the world, TPN is leveraging the talents of two
key female leaders in this digital-first era.
Industry veterans Tracy Faloon
and Sarah Cunningham have been named
Chief Client Experience Officer and Chief Growth Officer,
respectively. They are tasked with helping fuel the company's
evolution by delivering unparalleled innovation and value to TPN's
vast docket of retail, technology and CPG [consumer packaged goods]
clients like Bank of America, PepsiCo, Inc. and The Hershey
Company.
Previously Chief of Client Integration and SVP of Retail
Strategy for TPN, Tracy
Faloon will step into an expanded role—establishing the
firm's footprint on a global scale, expanding its retail and
shopper practice and continuing to implement improved processes
among TPN's locations in North
America and Europe.
With more than 25 years of experience in global business and
marketing, Ms. Faloon was fundamental in defining Bank of America's
shift from traditional, static POS and printed collateral to
include digital content and customer engagement experiences. As a
driving force behind the launch of TPN's U.K. branch, she has a
proven track record in operationalizing, introducing best practices
and managing profitable teams across the pond and within all U.S.
offices. To ensure retailers thrive in today's competitive
marketplace, Tracy continually finds ways to connect systems and
technology to drive the optimal, total customer experience and
influence in-store behavior.
"In addition to being an exceptional practitioner when it comes
to retail strategy, Tracy is a master at creating efficiencies that
help our team work smarter—affording us more time for thought
leadership and innovation," said Sharon
Love, TPN's Chief Executive Officer. "She elevates our
business twofold, by both leading the work and then rolling up her
sleeves and being actively involved in it. This approach pays
dividends for not only our company but, ultimately, for the brands
we serve."
With a steadfast reputation in the commerce, retail and digital
spaces, Sarah Cunningham will
focus on both internal and external growth in her new
role—challenging the status quo and driving innovation to support
business development for the agency while helping clients deliver
on their brand promise. Previously TPN's SVP of Client Service
and Vice President of Account Services, she's served as trusted
counsel to some of the world's most recognizable brands, such as
PepsiCo, AT&T and The Clorox Company, for more than a
decade.
The ethos of TPN, Mrs. Cunningham builds relationships that are
meaningful and lasting, serving clients well beyond the
scope-of-work to elevate multiple areas of their business. As the
strategic force behind some of the more notable shopper and
influencer campaigns from Gatorade and American Express, Sarah
aided with the development of TPN's Velocity Commerce Group. This
digital consultancy helps brands and manufacturers become smarter
about how to optimize their digital commerce efforts, moving away
from using all platforms and instead maximizing the ones
that matter most to their business.
"I would pick Sarah to be on my team any day of the week. She
embodies TPN Soul, bringing an authentic and curious mind to each
and every problem to solve," adds Sharon
Love. "Sarah has been integral in shaping our company
culture, inspiring our team members and me to consistently offer
the most cutting-edge ideas to our clients to drive sales and brand
commitment."
Most recently, Sarah was honored as a Woman of Excellence by
Path to Purchase Institute and has been named to Who's Who of
Shopper Marketing Agencies for five consecutive years. With young
children of her own, Sarah is a shining example of how it's
possible to go all in at work, at home and in our own communities.
Active in local organizations that build up public schools, Sarah
delights in supporting anything grassroots that meets the needs of
kids. She's also a venerable mentor to the next generation of
female leadership and sought-after speaker, particularly on the
role of pop culture and technology in our everyday lives—and how
they influence the way we think and make purchasing decisions.
To learn more about how TPN makes the buy happen, visit
www.tpnretail.com
About TPN (www.tpnretail.com)
TPN is a creative commerce agency that exists to make the buy
happen for some of the most iconic retailer, technology and CPG
brands in the world. We specialize in all things
commerce—leveraging the agency's core practice areas of Digital
Commerce, Brand, Retailer and Shopper—to create connected
experiences that drive sales and build brand commitment. TPN is a
part of the DAS Group of Companies. The agency has nine offices
located across the U.S. and the U.K. and is celebrating more than
three decades of delivering creativity and results.
About the DAS Group of Companies
The DAS
Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC)
(www.omnicomgroup.com), is a global group of
marketing services companies. DAS includes over 200 companies in
the following marketing disciplines: specialty, PR, healthcare,
CRM, events, promotional marketing, branding and research.
Operating through a combination of networks and regional
organizations, DAS serves international, regional, national and
local clients through more than 700 offices in 71
countries.
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SOURCE TPN