New National Survey Results: 5 Myths About the Power of Video Training
March 07 2019 - 11:43AM
Even as the popularity of video-based learning grows, many
organizations have stayed on the sidelines. Sometimes it’s a
distorted view of how to implement a video-training program that
keeps organization leaders and training managers from turning the
cameras on. When that happens, they miss out on prime opportunities
to deliver skill- and knowledge-building experiences in a way that
only video does best.
It's against this backdrop that Sonic Foundry releases results
of a national survey of employers with HR and CIO Dive’s Brand
Studio about the use of video as a training tool. The survey, 5
Myths About the Power of Video Training, reveals the biggest myths
about video training that create barriers to adoption,
including:
- MYTH 1: Video won’t help them stay
competitive. Just 2.4 percent using video and 4.7 percent of
those with plans to use it within a year said respectively that
they made the decision because of a desire to stay competitive.
However according to the report, ignoring video’s potential to help
an organization stand out is a costly mistake. Medical Center
Leeuwarden (MCL), a large teaching hospital in the Netherlands,
educates its geographically dispersed workforce with online
instructional videos. When it passed an important certification by
the Accreditation Commission of Top Clinical Teaching Hospitals,
high praise went to its innovative video training program. “One of
our shining stars during the audit was our learning management
system where we manage all the (video) content. The auditors told
us that the way we provide e-learning for our staff is excellent
innovation,” said Dian Webbink, Innovation Coordinator, MCL.
- MYTH 2: Video initiatives don’t have to come from the
top down to be most successful. Only 1.6 percent using video
said the decision to adopt came from a leadership directive. But
the report indicates that in order to truly create a successful
video program, a cultural shift is required, and that is best
coming from the top. According to the report, when Dell began using
Mediasite to train North American and South American sales and
marketing employees, the training program lead sought the buy-in of
CEO Michael Dell himself. This made it possible for the creation of
the successful My Dell TV, Dell’s internal version of YouTube with
training videos.
- MYTH 3: Video won’t help their organizations
save money and be more efficient. Thirty-five percent of
respondents using video and 33 percent of those planning to within
the next year said the top reason for implementing video training
was geographically dispersed employees unable to attend in-person
sessions. Plus, nearly 90 percent did not rank cost-effectiveness
as their top priority in developing a training program. Don’t
disregard the power of video to streamline. The report reveals that
three months into its video program, Dell employees had recorded
and viewed more content than they had in the previous 18 months.
Plus, Dell saw a 100 percent return on investment in 30 days, and
employees, regardless of location, were on the same page.
- MYTH 4: Trainers don’t want to be on
camera. Of those with no plans to use video in the next year,
only 2.7 percent said the reason was their trainers were resistant
to being on camera. In this social media-centered world, camera
shyness is in the past, and trainers are more open to being
recorded after a bit of preparation. In the report, Michael
Stefonik, Technical Training Lead at Sonic Foundry, said: “Training
on video has a lot of the same principles as training in a
classroom. It’s just that you’re talking to your camera or you’re
talking to a computer screen instead of to a group of people.
Trainers who are used to getting up in front of people can do
exactly what they do ordinarily, and it’s still going to look
natural.”
- MYTH 5: Video instruction is not as effective
as in-person training. Four out of 10 respondents not planning
to use video indicated they don’t think video is as effective as
in-person training. However, video is a highly engaging learning
tool, especially relatable for today’s digital native learners
about to enter the workforce, the report cites. With video
training, learners not only benefit from the one-on-one interaction
with content that makes it so relevant, they also gain knowledge
through engaging group discussions and interactive assignments. As
a follow-up assignment, for example, viewers could record videos of
themselves performing tasks to demonstrate they understand how to
apply the lesson to real-life situations.
“The modern learner wants instructional content available
whenever and wherever it is most convenient and on any device. That
doesn’t necessarily equate to taking time out of their busy work
days to attend in-person sessions in a conference room,” said Rob
Lipps, Executive Vice President, Sonic Foundry. “They want to
learn, for example, during a commute, while they’re waiting in a
checkout line or late at night after the kids are asleep.”
Lipps continued: “Ignoring video’s potential to give an
organization a competitive advantage, save time and money and
improve communication can be a costly mistake in today’s
video-based world. Video technologies like Mediasite capture all of
the collaboration increasingly happening in training rooms and
turns it into robust educational content that is secure, searchable
and available anytime on-demand.”
"Brand Studio is thrilled to have partnered with Sonic Foundry
on this industry survey, which captured exclusive insights and
opinions from our HR Dive and CIO Dive readership about the current
use of video training," said Kelly Mount, VP of Industry Dive's
Brand Studio. "Effective video training can indeed be a powerful
tool for companies and it's exciting to see that message reinforced
in the data."
To see the full results and these myths debunked, visit
www.mediasite.com/whitepapers/5-myths-about-the-power-of-video-training/
and watch a webinar with Stefonik to learn more. You’ll also get
access to the full report.
Survey Methodology:
Results collected through an online survey taken by more than
100 human resources and business decision makers from the HR Dive
and CIO Dive audiences, deployed by Industry Dive’s Brand Studio in
December 2018.
About Industry Dive’s Brand Studio:
Industry Dive’s Brand Studio collaborates with clients to create
impactful and insightful custom content. Our clients benefit from
aligning with the highly-regarded editorial voice of our industry
expert writers coupled with the credibility our editorial brands
deliver. When we connect your brand to our sophisticated and
engaged audience while associating them with the leading trends and
respected editorial experts, we get results.
About Sonic Foundry®, Inc.
Sonic Foundry (OTC Pink Sheets: SOFO) is the global leader
for video capture, management and streaming solutions. Trusted by
more than 4,900 educational institutions, corporations, health
organizations and government entities in over 65 countries,
its Mediasite Video Platform quickly and cost-effectively
automates the capture, management, delivery and search of live and
on-demand streaming videos. Learn more at www.mediasite.com
and @mediasite.
© 2019 Sonic Foundry, Inc. Product and service names mentioned
herein are the trademarks of Sonic Foundry, Inc. or their
respective owners.
Media Contact: Nicole Wise, Director of Communications
Sonic Foundry
920.226.0269
nicolew@sonicfoundry.com
Sonic Foundry (NASDAQ:SOFO)
Historical Stock Chart
From Aug 2024 to Sep 2024
Sonic Foundry (NASDAQ:SOFO)
Historical Stock Chart
From Sep 2023 to Sep 2024