NEW YORK, Nov. 26, 2018 /CNW/ - RYU Apparel Inc.
(TSX VENTURE: RYU.V, OTCQB: RYPPF), creators of
urban athletic apparel, has officially opened the doors of its
flagship store in Williamsburg,
New York, as it continues its
expansion into the United
States.
RYU – which stands for Respect Your Universe – is an
award-winning Vancouver-based
urban athletics and accessories brand headed by industry visionary,
Marcello Leone. It currently boasts
five retail stores throughout Canada, with a sixth to follow before the end
of the year. Williamsburg is the
brand's second US location with their first being a store in
Venice, CA launched in the
summer.
On November 15th, RYU
hosted a pre-launch party that included NYC's top media, artistic,
athletic, and cultural thought leaders at it's New York
store. Located in the heart of Williamsburg, a fashion epicenter, in
the NYC borough of Brooklyn, the 2,800
ft2 store is in the newly renovated Lewis Steel heritage building. RYU's modern
urban aesthetic fits in perfectly with Williamsburg's
unique style and community. The highly sought-after shopping
neighborhood is home to both international brands and beloved local
businesses – the ideal environment for RYU to flourish as it
expands into the US.
Custom built by renowned architect, Tony
Robins, design details include uncovered cast-iron fixtures
and steel beams, distressed timber and cold rolled steel,evoking
the feeling of a vintage training facility. Preserving the original
flooring and exposed brick, the space will retain its industrial
roots while clean white walls, inspiring graphics and updated
design touches reveal a modern balance.
"We are excited to announce this important next step in the
growth of RYU as a global brand," said Marcello Leone, CEO and
President of RYU. "Expansion into the New York City area
allows us to create connections and build community in one of the
most influential athletic and fashion markets in the world."
Dedicated to offering the athletic apparel market something
truly unique, RYU creates technical apparel and accessories that
are engineered for both the performance and the lifestyle of a
multi-disciplined athlete. Anchored in Respect for one's choices,
individualism and journey, RYU designs innovative, on-trend
training apparel that facilitates human
performance.
The new Williamsburg location
offers guests a step inside RYU's world. Designed as a hub for the
community to come together, RYU encourages an experience that
extends beyond one of traditional shopping. Elements are centered
around promoting wellness and healthy lifestyles, including weekly
fitness classes taught by local instructors and an exclusive water
bar from Trace Beverages, featuring the first-of-their-kind
plant-based beverages infused with fulvic and humic minerals.
"It's important that we connect with our community," continues
Leone. "We're not taking your typical approach of opening up just
any store. We believe today, to be successful with any iconic
global brand, you must have an authentic, emotional connection to
your consumer."
The Williamsburg store is located at 76th North
4th Street, on the corner with Wythe Street.
About RYU
Respect Your Universe is an award-winning urban athletic apparel
and accessories brand engineered for the fitness, performance and
lifestyle of the athletic man and woman. Designed without
compromise for fit, comfort, and durability, RYU exists to
facilitate human performance. For more information, visit:
http://ryu.com
On Behalf of the Board
RYU APPAREL INC.
"Marcello Leone"
Marcello Leone, CEO,
President and Chairman of the Board
Tel: 604-235-2880
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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SOURCE RYU Apparel Inc.