PPG, HGTV Designer Leanne Ford Introduce the Perfect White Paint Palette to Give Homeowners DIY Confidence
September 19 2018 - 10:02AM
Business Wire
Partnership empowers homeowners with curated paint palettes,
thoughtful expertise
Leanne Ford, the interior designer behind the HGTV home
renovation show “Restored by the Fords,” is joining her passion for
color and design with paint and color expertise from PPG
(NYSE:PPG). The partnership will give homeowners the confidence
they need to tackle do-it-yourself (DIY) projects at home –
starting with selecting the perfect white paint – by making their
combined design and color know-how accessible to everyone.
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Leanne Ford, the interior designer behind
the HGTV home renovation show “Restored by the Fords,” is
partnering with PPG to empower homeowners with curated paint
palettes and thoughtful expertise. (Photo: Business Wire)
“We all should feel empowered to create a space for ourselves
that we love coming home to at the end of the day,” said Ford.
“Color is such an impactful way to do this, so I’m thrilled to work
with PPG, a leader in paint and color that is headquartered in my
hometown of Pittsburgh, to bring the power of paint to life for
homeowners. It’s really about giving everyone the confidence to use
paint and color fearlessly in their homes to create spaces that
they’re proud of. For me, this all starts with picking the perfect
white paint.”
Kicking off her color collaboration with PPG, Ford handpicked
three colors in her signature hue from the PPG paint color palette
at THE HOME DEPOT® stores to offer reassurance to homeowners trying
to select the right shade for their homes.
Ford’s go-to, no-fail whites represent three distinct tones –
true, warm and cool – with each hue having unique nuances that
differentiate it from the others. The colors in the palette are
Pure White, which is PPG TIMELESS® out-of-the-can white; Natural
White; and White On White.
“The differences between these three shades of white are in the
details, but you truly can’t go wrong with any one,” said Dee
Schlotter, PPG senior color marketing manager. “Often, homeowners
default to white out of indecision, but these are all purposeful
whites that can create an emotional connection. Leanne’s white
palette allows homeowners to make an intentional choice to envelop
spaces in white, mirroring the soulful designs for which she’s
recognized.”
Ford shares the following tips to help simplify picking and
pairing the perfect white paint color with décor:
- True White – For rooms with a
lot of windows and natural light, like Ford’s living room, Pure
White, PPG Timeless out-of-the-can option, is a great fit and is a
very convenient grab-and-go option since it does not require
tinting. Drawing attention to each architectural detail in a space,
the true white tone also will enhance light in the room for a
daytime ambience at any hour. Ford recommends painting exposed
brick this shade of white and pairing it with marble and greenery
for a modern, crisp and refreshed look.
- Warm White – To create a cozy
retreat, PPG Natural White 50YY 83/029 is soft and inviting,
appealing to those homeowners wanting to create the popular design
trend of “hygge,” which is based off the Danish concept. This hue
reflects minimalist trends and can envelop a space to create a
soothing feel, especially in a bedroom or other personal space when
paired with warm, dimmable lighting. Natural White allows worn
woods, vintage artwork and black rod-iron fixtures to be the focal
point, creating a lived-in, laid-back space.
- Cool White – To create a formal
look, PPG White On White 30GY 88/014 radiates elegance. Ford says
it lives well with mixed metals and warm wood touches, such as
butcher block counters or a vintage hutch in a kitchen. With its
bright and airy feel, this cool hue also can make an area feel more
spacious. By adding this signature color to a smaller room, such as
a dining room, it can help the room expand around oneself.
“To me, white is the silence between the chords, so to say,”
said Ford. “It gives us the break we need from technology, work and
the constant stimulation in today’s world. White plays nicely with
wood tones, brick, metal and natural elements, making it a powerful
and versatile hue for experienced interior designers and homeowners
alike – even for first-time DIYers.”
The colors are available in the PPG Timeless and PPG DIAMOND™
paint lines at THE HOME DEPOT locations across the U.S. To find the
store nearest you, visit http://diy.ppg.com/where-to-buy.
EDITOR’S NOTE: For images and more information about
Leanne Ford and PPG’s no-fail white paint colors, visit
http://newsroom.ppg.com/leannefordpartnership.
PPG’s architectural coatings business in the U.S. and Canada is
an industry leader in residential and commercial coatings,
delivering the latest technologies and operational advancements
through its strong portfolio of brands. It manufactures and sells
interior and exterior paints, stains, caulks, repair products,
adhesives and sealants for homeowners and professionals. Its
distribution network includes more than 15,000 touchpoints through
company-owned stores, independent dealer locations and all major
home improvement centers across the U.S. and Canada. For more
information, visit ppg.com/ac.
PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG), we work every day to develop and deliver the
paints, coatings and materials that our customers have trusted for
135 years. Through dedication and creativity, we solve our
customers’ biggest challenges, collaborating closely to find the
right path forward. With headquarters in Pittsburgh, we operate and
innovate in more than 70 countries and reported net sales of $14.7
billion in 2017. We serve customers in construction, consumer
products, industrial and transportation markets and aftermarkets.
To learn more, visit www.ppg.com.
We protect and beautify the world is a trademark and the PPG
Logo is a registered trademark of PPG Industries Ohio, Inc.PPG
Diamond is a trademark and Timeless is a registered trademark of
PPG Architectural Finishes, Inc.The Home Depot is a registered
trademark of Homer TLC, Inc. and is used under license.
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PPG Media Contacts:Greta Edgar, 412-434-2445Architectural
Coatingsedgar@ppg.comorLynne Evosevich, 724-742-5375Architectural
Coatingsevosevich@ppg.comwww.diy.ppg.com
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