Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp.
[NYSE: PVH], and Calvin Klein Fragrances, a division of Coty Inc.
[NYSE: COTY], today revealed the worldwide television advertising
campaign for CALVIN KLEIN WOMEN, the first CALVIN KLEIN fragrance
to be developed under the vision of Chief Creative Officer Raf
Simons. The campaign features Lupita Nyong'o and Saoirse
Ronan.
Directed by artist Anne Collier with creative direction from
Lloyd & Co., the television campaign unfolds into a series of
vignettes that provide a glimpse into Lupita Nyong'o’s and Saoirse
Ronan’s creative inspirations. An extension of the print campaign,
the commercial follows both women as they reflect on and embrace
figures from the past that have inspired them and shaped their
identities as women. Viewers see Saoirse playing a Nina Simone
record and sharing admiration for Sissy Spacek, while
referencing her on the cover of a vintage magazine, while Lupita
draws inspiration from beautiful collaged photography of Eartha
Kitt and Katharine Hepburn, as she works on a script.
The intimate apartment settings serve as the perfect
backdrop to follow Lupita and Saoirse as they draw from these
iconic women, to help write themselves – and define modern
femininity:
“You can be whatever type of woman you want to be” – Saoirse
Ronan
“You can be an individual but still be a part of something
bigger than yourself” – Lupita Nyong’o
“In this campaign, Anne Collier brings to life a powerful
narrative of confidence and self-expression, celebrating the
profound inspiration women draw from one another. The support of
this bond empowers a great sense of freedom,” shared Raf
Simons, Chief Creative Officer, Calvin Klein. "The authenticity,
vibrancy and strength of Lupita Nyong'o and Saoirse Ronan shine
through as strong and beautiful voices of a new generation of
modern femininity."
“With the launch of CALVIN KLEIN WOMEN, our goal is to make the
message inclusive and inspiring. To do that we broke with tradition
— from the distinct fragrance and packaging, to the campaign
creative featuring Lupita and Saoirse and the icons that inspire
them. We also want to know who inspires women around the world, so
we’ve created a digital call-to-action using #IAMWOMEN to celebrate
the individual and the collective.” said Simona Cattaneo,
Chief Marketing Officer, COTY Luxury. “Partnering with Raf and Anne
Collier to bring the CALVIN KLEIN WOMEN vision to life has been an
incredible journey and we are excited to finally share it with the
world and invite women to join this inspiring and empowering
conversation.”
The CALVIN KLEIN WOMEN fragrance is a play of
contrasts, as infinitely varied as the personas of the women who
inspire it. A woody floral, it fuses strength with fragility,
freshness with sensuality. The light pink-hued fragrance builds
around three core ingredients – fresh eucalyptus acorns, delicate
orange flower petals and rich Alaskan cedarwood. The flacon blurs
the boundaries between art and fashion, fusing quotes from the
visual language of contemporary photography with age-old notions of
the feminine. It is redolent of a timeless femininity, with an
ergonomically rounded shape in weighted glass and silver collar and
pump, drawing on traditional fragrance archetypes. It
simultaneously disrupts aesthetic codes and respects traditions –
the graphic, oversized disc-shaped cap designed in collaboration
with Raf Simons, a canvas for a photographic print by Anne
Collier.
To view the CALVIN KLEIN WOMEN television commercial, click
here.
Women around the world can join the campaign on social media by
using the hashtag #IAMWOMEN to share a photo of females in their
lives that have shaped them into who they are today. Photos can
also be shared on calvinklein.com/IAMWOMEN. The story
continues with an exclusive look into Lupita and Saoirse’s
inspirations on Calvin Klein’s social and e-commerce channels.
CALVIN KLEIN WOMEN is available on calvinklein.com,
at CALVIN KLEIN stores and rolling out in retailers
globally starting this month.
About Calvin Klein,
Inc.:
CALVIN KLEIN is a global lifestyle brand that exemplifies bold,
progressive ideals and a seductive, and often minimal, aesthetic.
We seek to thrill and inspire our audience while using provocative
imagery and striking designs to ignite the senses.
Founded in 1968 by Calvin Klein and his business partner Barry
Schwartz, we have built our reputation as a leader in American
fashion through our clean aesthetic and innovative designs. Global
retail sales of CALVIN KLEIN brand products exceeded $9 billion in
2017 and were distributed in over 110 countries. Calvin Klein
employs over 10,000 associates globally. We were acquired by PVH
Corp. in 2003.
About PVH Corp.:
With a history going back over 135 years, PVH has excelled at
growing brands and business with rich American heritages, becoming
one of the largest apparel companies in the world. We have over
36,000 associates operating in over 40 countries and over $9
billion in annual revenues. We own the iconic CALVIN KLEIN, TOMMY
HILFIGER, Van Heusen, IZOD, ARROW, Speedo*, Warner’s, and Olga
brands, as well as the digital-centric True&Co. intimates
brand, and market a variety of goods under these and other
nationally and internationally known owned and licensed brands.
*The Speedo brand is licensed for North
America and the Caribbean in perpetuity
from Speedo International, Limited.
About COTY Inc.
Coty is one of the world’s largest beauty companies with
approximately $9 billion in revenue, with a purpose to celebrate
and liberate the diversity of consumers’ beauty. Its strong
entrepreneurial heritage has created an iconic portfolio of leading
beauty brands. Coty is the global leader in fragrance, a strong
number two in professional salon hair color &
styling, and number three in color cosmetics. Coty operates
three divisions – Coty Consumer Beauty, which is focused
on color cosmetics, retail hair coloring and
styling products, body care and mass fragrances sold primarily in
the mass retail channels with brands such as Bourjois, Max Factor,
Rimmel, Wella, Adidas and Guess; Coty Luxury, which is focused
on prestige fragrances and skincare with brands such as Gucci,
Hugo Boss, Calvin Klein, Chloe, Bottega Veneta and Alexander
McQueen; and Coty Professional Beauty, which is focused on
servicing salon owners and professionals in both hair and nail,
with brands such as Wella Professionals, System
Professional, OPI and ghd. Coty has approximately 20,000
colleagues globally and its products are sold in over 130
countries. Coty and its brands are committed to a range of social
causes as well as seeking to minimize its impact on the
environment. For additional information about Coty Inc., please
visit www.coty.com.
EDITORIAL CREDIT: CALVIN KLEIN WOMEN
VIDEO CREDIT: Anne Collier
TO VIEW VIDEO: https://youtu.be/S6fe9Q-tRfA
SOCIAL MEDIA: facebook.com/calvinklein;
calvinklein.tumblr.com;
google.com/+calvinklein;youtube.com/calvinklein;
twitter.com/calvinklein;
instagram.com/calvinklein;pinterest.com/calvinkleinsnapchat:
calvinkleinbrand handle: @calvinkleinhashtag:
#IAMWOMEN
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180813005113/en/
Calvin Klein, Inc.Caroline Curtis, 212.292.9214Vice
President, Corporate Communicationscarolinecurtis@ck.comorCoty
Inc.Ariel Dunne, 212 389 3653Senior Director, Global Public
Relationsariel_dunne@cotyinc.com
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