BIRKS RECEIVES INDUSTRY RECOGNITION IN
COMPETITIVE RETAIL JEWELLERY CATEGORY
MONTREAL, July 20, 2018 /CNW Telbec/ - Birks,
Canada's leading luxury fine
jewellery brand since 1879 has been prized with the prestigious
Brand Of the Year Award at the 2018 World Branding Award
Ceremony. The gala took place at the Plaza Hotel in New York City last night. This is the first
Brand of the Year Award that Birks has received.
The prestigious World Branding Awards are the premier
recognition programme of the UK-based World Branding Forum.
The annual event is the ultimate global brand recognition accolade
and evaluates brands from around the world. The judging process
involves a three step procedure: brand evaluation, public online
voting and consumer market research. Birks is the only brand to
receive the award in the Retail Jewellery category, surpassing the
impressive competition for its dedication and passion behind the
fine jewellery brand.
"As one of the biggest events for brands around the world, it is
truly an honour to be nominated for such a prominent award," said
Jean-Christophe Bédos, President and CEO, Birks Group. "This
award is a true testament to the hard work our team has put into
our brand development. We are thrilled with the response we have
received and we look forward to growing the success of Birks moving
forward."
"As we continue to deliver on our strategic objective of growing
the Birks brand into a global reference, a focus on the launch of
our new collections is underway with a continual emphasis on the
self-purchasing female consumer," said Eva Hartling, Vice President, Brand Management and Chief Marketing Officer,
Birks Group. "We are delighted to see the positive response
from consumers so far, including through the Brand of the Year
award," she added.
Birks' 2018 brand advertising campaign focuses on the message of
empowerment through a trio of strong Canadian women. The all-female
team created the perfect "Canadian Rhapsody", also the campaign's
tag line, speaking to the modern mindset of self-purchasing women.
The black and white images and digital video content highlight the
influence of independent women who have found international success
while underlining the symbolic power that the right jewellery can
bring to its wearer. The global campaign appears in markets where
Birks currently does business, including Canada, the United
States and the United
Kingdom.
About Birks Group Inc.
The Birks story began four
centuries ago in Sheffield,
England. The brand truly came to life in 1879 when
Henry Birks opened a jewellery
boutique in the heart of Montreal,
Canada. What began as one man's dream became an iconic
Canadian brand that is now distributed internationally. Birks
collections are inspired by Canadian nature and the brand's rich
heritage, offering classic styles with an edgy flair. Birks Group
Inc. operates 28 stores under the Birks brand in most major
metropolitan markets in Canada. In
addition, Birks fine jewellery collections are available through
select Mappin & Webb and Goldsmiths locations in the UK, in
Mayors stores in the US and at select jewellery retailers across
North America. Visit www.birks.com
for more information.
SOURCE Birks Group Inc.