LAKE SUCCESS, N.Y.,
July 10, 2018 /PRNewswire/ -- The
TERRA® brand, with over two decades of experience
creating deliciously vibrant root vegetable chips, knows color
plays an important role in our everyday lives. Each
TERRA® Chip blend embodies a diverse range of
root vegetables, catching the eye of consumers looking for a chip
that stands out among the rest. From the food we eat, to the
way we feel, color influences our everyday choices. According
to a recent survey:
- No Gray, No Way: 63 percent of people said they would
not purchase a piece of furniture if it wasn't available in the
color they wanted
- Won't Walk a Mile in These: 62 percent said they would
not get a new pair of shoes if they weren't available in the
desired color
- Call me a Taxi: 43 percent said they would not buy a car
if the color wasn't perfect
- Would you Rather: 75 percent of people said they would
rather live in a house that was only one color than eat the same
color food every day for the rest of their lives
- Best in Blue: Of people polled, the largest share, 22
percent, said they feel most confident and attractive in the color
blue
Not taking beige for an answer, TERRA® Chips
revived the snacking category. For over 20 years, the
recognizable and distinguished snack brand has created a name by
combining the beautiful colors and mouthwatering flavors of the
earth's vegetables into a perfect crunchy snack.
"Consumer preferences, especially millennial preferences, are
changing. They are moving away from mindless snacking and are
always looking for the latest and greatest better-for-you options."
said Cady Roberts, Senior Brand Manager, TERRA®
Chips. "Our new Snack in TERRAcolor™ campaign
focuses on the one-of-a-kind snacking experience that comes from
the colorful palette of root vegetables that make up
TERRA® Chips."
The vibrant, non-GMO and gluten-free chips are sliced straight
from real vegetables and packaged in simple but distinctive black
bags, providing a unique snacking experience. For the
ultimate snacking pleasure, surround yourself with bold and bright
colors such as blue, as 57 percent of people say having the color
blue around makes them happiest. Blue is just one of the many tones
that make up the Snack in TERRAcolor™ campaign,
coming from the brand's famous naturally blue potatoes. Each
hue created for the campaign was carefully matched to a vegetable
found in TERRA® Chips.
In addition to the new campaign, TERRA® Chips
will team up with their partner, JetBlue, for an interactive
consumer experience in the airline's award winning terminal, T5, at
John F. Kennedy International
Airport in New York City this
July, a first for the brand. Consumers can create a
customized blend of TERRA® Chips to celebrate the
perfect snack match made at 35,000 feet.
For more information on the Snack in TERRAcolor™
campaign, visit www.instagram.com/terrachips.
About the Survey
TERRA® and Interfuse
Research & Analytics conducted a nationally representative
online survey among 1,112 adults in the U.S. between June 26 and 27, 2018. The margin of error
for this study was +/-3 percent, at a 95% confidence level.
The Hain Celestial Group, Inc.
The Hain Celestial
Group (Nasdaq: HAIN), headquartered in Lake Success, NY, is a leading organic and
natural products company with operations in North America, Europe, Asia
and the Middle East. Hain Celestial participates in many
natural categories with well-known brands that include Celestial
Seasonings®, Earth's Best®, Ella's Kitchen®, Terra®, Garden of
Eatin'®, Sensible Portions®, Health Valley®, Arrowhead Mills®,
MaraNatha®, SunSpire®, DeBoles®, Casbah®, Rudi's Organic Bakery®,
Gluten Free Café™, Hain Pure Foods®, Spectrum®, Spectrum
Essentials®, Walnut Acres Organic®, Imagine®, Almond Dream®, Rice
Dream®, Soy Dream®, WestSoy®, The Greek Gods®, BluePrint®,
FreeBird®, Plainville Farms®, Empire®, Kosher Valley®, Yves Veggie
Cuisine®, Better Bean®, Europe's
Best®, Cully & Sully®, New Covent Garden Soup Co.®, Yorkshire
Provender™, Johnson's Juice Co.®, Farmhouse Fare®, Hartley's®,
Sun-Pat®, Gale's®, Clarks™, Robertson's®, Frank Cooper's®, Linda McCartney®, Lima®,
Danival®, Happy®, Joya® Natumi®, GG UniqueFiber®, Tilda®, JASON®,
Avalon Organics®, Alba Botanica®, Live Clean® and Queen
Helene®. Hain Celestial has been providing A Healthier Way of
Life™ since 1993. For more information, visit
www.hain.com.
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SOURCE The Hain Celestial Group, Inc.