NEW YORK, May 23, 2018 /PRNewswire/ -- Omnicom (NYSE: OMC)
today announced the launch of Omnicom Experiential Group, a
connected collection of Omnicom experiential agencies that will
form a borderless experiential network. This globally diverse group
includes best-in-class agencies Auditoire, "DOIT!", GMR Marketing,
"Luxury Makers" and TRO.
Building upon Omnicom's core growth strategies, the Experiential
Group is focused on: strengthening new business development;
creating customized teams for clients; better targeting of internal
investments; improving expertise and knowledge across management
teams; and creating more opportunities for our employees. Agencies
within the Practice Area will continue to retain their strong
individual brands and cultures.
"Omnicom Experiential Group provides us an opportunity to
combine the strengths of our individual agencies to create an
unmatched global offering for today's leading brands," said
Cameron Parsons, CEO of GMR
Marketing. "We know that marketing is changing at the speed of
culture. Now, more than ever, creating a truly meaningful
connection and building consumer trust through experiences gives us
the power to change how people think, feel and behave."
Omnicom Experiential Group will include 1600 practitioners
across 29 offices in 16 countries with leadership in five global
hubs: London, Milwaukee, Paris, Sao
Paulo and Shanghai. The
group creates over 65,000 activations every year, which earn more
than a billion engagements (digital and physical). With one in
three CMOs saying they will set aside 21-50% of their budgets for
experiential elements (2017 Freeman Global Brand Experience Study),
the group is poised to capitalize on the sector's growth.
Omnicom Experiential Group is led by a board consisting of the
founding members, Cameron Parsons,
CEO, GMR Marketing, Cyril Giorgini,
CEO, Auditoire and Michael Wyrley-Birch, CEO, TRO Group.
Omnicom Experiential Group has been formed to fill a significant
gap in the market. Bringing these agencies together delivers an
unmatched global footprint with world-class experiential expertise.
This further allows Omnicom to support the evolving needs of global
brands, who seek agency solutions that are scalable, nimble and
cross-border, while maintaining local relevance.
"We all know that more and more people seek experiences over
material objects. Omnicom Experiential Group gives us a global
toolbox of capabilities and talent to bring brand experiences to
life anywhere, anytime," said Cyril
Giorgini, CEO of Auditoire. "For global brands with a need
to deliver global strategies with local insight, there is no better
solution."
"In the current environment
where fast-changing technology and customer requirements
are driving change, speed is a key competitive edge for our
clients," said Michael Wyrley-Birch, CEO, TRO Group. "As a borderless agency, we can
develop global strategies and creative that are relevant and
implemented by our local experts at the speed that keeps our
clients ahead of the competition."
To find out how you can work with Omnicom Experiential Group and
to see our work, visit omceg.com.
ABOUT OMNICOM GROUP INC.
Omnicom Group (www.omnicomgroup.com) is a leading global marketing
and corporate communications company. Omnicom's branded networks
and numerous specialty firms provide advertising, strategic media
planning and buying, digital and interactive marketing, direct and
promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100
countries. Follow us on Twitter for the latest news.
ABOUT OMNICOM EXPERIENTIAL GROUP
Omnicom Experiential
Group is a curated collection of experiential agencies that
combines world-class experiential expertise with an unmatched
global footprint. Formed to fill a significant gap in the market,
the collaboration brings together some of the best brand experience
talent in the world and delivers scalable, borderless solutions on
both a local and global level. Omnicom Experiential Group includes
Auditoire, DOIT!, GMR Marketing, Luxury Makers and TRO, creating a
network of 29 offices in 16 countries. For more information, please
visit omceg.com.
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SOURCE Omnicom