Item
1. Description of Business.
Organization
We
were incorporated in the State of Delaware as a for-profit company on March 2, 2015 and established a fiscal year end of December
31. On March 4, 2015, we filed a Certificate of Correction to the Certificate of Incorporation to correct our name to Hubilu Venture
Corporation from Hubilu Venture Corp. On March 5, 2015, our incorporator adopted our bylaws and appointed our sole director. We
were formed to provide consulting and advisory services to real estate professionals and investors to assist them in finding properties
and evaluating them for purchase or leasing. We are not a real estate brokerage firm and do not engage in real estate brokerage
activities. Our services are focused on the research and analysis of real estate properties and advising clients on the best use
of their real estate assets. On August 18, 2016 we established a real estate acquisitions’ division seeking to raise money
and acquire real estate assets.
On
March 5, 2015, we issued 25,000,000 shares of our common stock, valued at $0.001 per share, to our founder, David Behrend for
$75,000 in cash or $0.003 per share. On April 30, 2015, Mr. Behrend transferred his shares to Jacaranda Investments, Inc., a Wyoming
corporation, which he owns 100% of, in exchange for 30,000 shares of Jacaranda’s common shares. From April 7, 2015 to May
7, 2015, we sold and issued 235,000 shares of our common stock at a price of $0.10 per share for $23,500 to 40 accredited investors.
On May 4, 2015, we issued 191,500 shares of our common stock, valued by our sole director at $0.10 per share, or $19,150, to 12
individuals for services rendered to us. Six of these individuals had already purchased shares of our common stock at the price
of $0.10 per share. On October 1, 2016, we issued 100,000 shares to 5 individuals for share-based compensation, valued by our
sole director at $0.10 per share, for compensation of $50,000 for services rendered to us by them. Presently, we estimate our
monthly burn rate is approximately $33,600 per month, which consists of general and administrative expenses, consulting fees,
professional fees, property taxes, rent, repairs and maintenance, transfer agent and filings fees and utilities. We believe that
our present capital is insufficient to cover our monthly burn rate for the next 12 months. We believe that we will require approximately
$405,000 in either cash or our common stock to accomplish the goals set out in our plan of operation, which we intend for fund
from the recent sale of our common stock as well as advances from our majority shareholder, which has - agreed to advance our
working capital, if necessary. We also intend to use our common stock to accomplish these goals to conserve our cash if we can
negotiate the payment for services with our shares. To the extent we are unable to accomplish our goals with the issuance of common
stock for services and products, then we use our capital or we will borrow funds from our majority shareholder, which has agreed
to advance us the necessary working capital.
Our
principal business, executive and registered statutory office is located at 205 South Beverly Drive, Suite 205, Beverly Hills,
CA 90212 and our telephone number is (310) 308-7887 and email contact is
info@hubilu.com
. Our URL address is
www.hubilu.com
.
Business
We
were formed as a real estate consulting and acquisition firm that commenced operations in March 5, 2015, and, until June 2015,
was limited to organizational and business development activities. In June 2015, we entered into our first consulting agreement
with a client. As a real estate advisory and consulting company, we assist real estate investor professionals, as well as established
companies, with advisory and consulting services focused on providing research, analysis and acquisition opportunities to them.
Our mission is to assist investors and professionals in the early stage analysis of market opportunities and the evaluation of
properties prior to them committing capital for the purchase or the leasing of real estate properties. We are not real estate
brokers and do not intend to offer brokerage services.
Commencing
in June 2015, we engaged our first client, 112 South Eucalyptus Avenue, LLC, to assist it in evaluating the best use of its property.
Real
Estate Acquisitions
On
August 18
,
2016, we launched a real estate acquisition division to acquire real estate for our company. In 2017, we
acquired 2 rental properties. See footnotes 4 & 5 to our audited financial statements.
On
December 15, 2017, we went entered into an agreement to acquire Elowen Investments, LLC, and its property asset located at 1109
Exposition Blvd. in Los Angeles. On January 11, 2018, we also entered into an agreement to acquire Astro Meria Investments, LLC,
and its real asset located at 1444 W. 28th Street in Los Angeles. Both acquisitions are subject to audited financials and will
only close after the audit is completed.
On
September 15, 2017, we hired Earn By SEO, which specializes in Search Engine Optimization and Social Media Optimization, to enhance
our Hubilu.com website to drive traffic and expand our investor and social media presence. This company also assisted us with
launching our student housing rental site, Hubiluhousing.com, which went live on March 16, 2018. This was a needed adjunct to
assist with our aggressive marketing of rentals and also allow our students ease to locate and sign rental contracts, which is
all on line now.
On
January 4, 2018, we started to accept Crypto currency as a form of rental payment for our properties.
On
March 7, 2018, we contracted with Pacific Green Homes to install solar technology on our homes beginning with the first property
located at 3711 S. Western Ave in Los Angeles. This will reduce our operating costs, resulting in greater returns for our investors.
On
February 14, 2018, we entered into an agreement to acquire Rancho Plaza Realty, a full-service real estate brokerage and property
management company operating since 1991 that services over 250 apartment and home rentals in Southern California. This is a perfect
business to assist with our student housing properties and will also provide additional cash flow.
Real
Estate Consulting:
Market
Opportunity
We
believe the real estate consulting and advisory industries are sectors of the U.S. economy, which have seen increased activity
since interest rates are at their current levels. We believe that an attractive opportunity exists for a public company focused
on assisting real estate investors and users in evaluating real estate opportunities and we intend to provide services. We are
focusing on the commercial and residential rental real estate market.
Historically,
the U.S. commercial real estate industry has tended to be cyclical. The commercial real estate market experienced a significant
downturn from the 2007 peak to a trough in 2009, representing the most severe downturn in property sales since at least 1990.
Since 2009, commercial property sales for transactions of $1 million and above have increased by 97% and dollar volume has increased
by 235%. Such property sales in 2012, however, were still 16% below the 2007 peak in number of transactions and 32% below the
peak in dollar volume. This cyclical upturn has been, and we believe will continue to be, primarily driven by attractive yields,
improving property fundamentals and the availability and cost of financing.
Attractive
Yields
. According to Real Capital Analytics, average commercial real estate yields (capitalization
rates) for the four major property types currently range from 4.0% to 7.0%, which compare favorably to alternative investments
such as stocks and bonds. We believe these attractive yields are a key driver of improving capital inflows for commercial real
estate investments.
Improving
Property Fundamentals.
Property fundamentals have improved since 2009, with multifamily properties
experiencing a strong recovery. We expect further increases in occupancy and rental rates in all four primary commercial real
estate sectors of multifamily, retail, office and industrial properties.
Availability
and Cost of Financing
. The availability and low cost of debt financing has been a significant contributor
to the recent improvement in the U.S. capital markets and the U.S. commercial real estate market. Low interest rates and improved
access to capital are key factors fueling investment sales activity.
We
are focusing our business on the private client segment, as we believe it represents the largest and most active market segment
in the commercial real estate investment industry. We believe private clients, many of whom are individuals and partnerships,
are impacted by life or partnership changes that often override market and macroeconomic conditions. Due to these personal and
partnership drivers, we believe properties in this segment exhibit a high turnover rate. We believe private clients often take
advantage of rising prices to dispose of assets, refinance, acquire and/or exchange assets into new opportunities. The attractive
financial results for property investment provide the opportunity for redeployment of capital, which supports a high number of
sales transactions. Additionally, the private client segment is highly fragmented with many buyers, sellers and properties in
different geographic regions and sectors.
We
believe it is also the most underserved market segment and intend to offer our consulting services to private clients. We believe
our competition will come from brokerage firms, consulting departments of accounting and consulting firms and other real estate
advisory firms.
Our
Business Strategy
Our
goal is to consult with real estate investors and professionals, as well as companies, by providing consulting and advisory services,
which will allow the investors to focus on their core businesses. We believe that by consulting with investors prior to retaining
a broker, we will generate client loyalty while we add value for our potential clients. The following are key elements of our
strategy:
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Guide
our clients through the challenges of early analysis. We intend to help provide our clients with the research and analysis
to minimize their time to evaluate properties. We believe that our services will reduce time, costs and accelerate the time
to enable the client to purchase or lease real estate without the pressure of commission sales professionals. We believe that
we can advise them by providing strategic guidance, access to local market intelligence and opportunities that may not exist
through traditional listing services.
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Apply
a structured consulting process to our clients. Web-based technology is becoming increasingly capital-efficient, and our model
is optimized to leverage this trend using the Internet and various online research tools. By advising clients in the earliest
stages of their evaluation of potential investments, we believe that we will allow them to achieve desired returns without
the sales pressure or commissions associated with typical real estate transactions. We intend to use web-based applications
to enable us to assist our clients.
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Consult
to diverse, innovative and dynamic clients. We believe that the low capital requirements to consult with our target clients,
coupled with the various timelines of real estate investors, enable us to spread our resources across a wide spectrum of clients.
Some clients will be interested in leasing while others will be interested in purchasing or pursuing joint ventures. By diversifying
our target clients, we believe we will mitigate risk and enhance the value of our services to our clients.
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We
intend to provide consulting and advisory services to our clients for fee-based compensation. We will negotiate our fees on a
case-by-case basis and intend to offer hourly rates and flat fees for our services.
We
will provide a variety of services to client companies, including the following:
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Analysis
of current trends and transactions;
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Consulting
on structure and financing including corporate formation services;
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Investment
analysis of properties;
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Marketing,
branding and public relations with respect to leasing and branding;
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Formulating
operating strategies for the properties;
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Formulating
other strategies designed to maximize property values, including tenant analysis;
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Relocation
services;
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Introductions
to potential joint venture partners; and
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Assisting
in financial modeling.
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We
believe that the services we offer to our future clients will be quality, value added services that will enable long term success
for them and us.
We
intend to derive income from our clients for the performance of these services. We also intend to acquire and operate additional
residential rental properties and derive income from management fees and operating income.
Financing
Strategy
Our
ability to increase our revenues and market our services will dependent on additional outside financing, advances from our majority
shareholder and reinvesting our profits. Primary responsibility for the overall planning and management of our services
will rest with our management. For each service, we plan to offer, management will need to assess the market and our needs to
offer such consulting or advisory services at cost-effective prices to real estate investors and users. All decisions will be
subject to budgetary restrictions and our business control. We cannot provide any guarantee that we will be able to ever offer
services on cost-effect terms.
Competition
The
real estate advisory and consulting services industry is highly competitive. We compete with a variety of companies, many of which
have greater financial and other resources than us, or are subsidiaries or divisions of larger organizations. In particular, the
industry is characterized by a small number of large, dominant organizations that perform this service, such as real estate brokerage
firms, accounting firms, law firms, consultants as well as many companies that have greater financial and other resources than
us.
The
major competitive factors in our business are the timeliness and quality of service, the quality of work product the clients desire
and price. Our ability to compete effectively in providing customer service and quality services depends primarily on the level
of training of our future staff, the utilization of computer software and equipment and the ability to deliver our services in
an effective and timely manner. We believe we will compete effectively in these areas.
Many
of our competitors have substantially greater financial, technical, managerial, marketing and other resources than we do and they
may compete more effectively than we can. If our competitors offer services at lower prices than we do, we may have to lower the
prices we charge, which will adversely affect our results of operations. Furthermore, many of our competitors can obtain more
experienced employees than we can.
Real
Estate Acquisitions/ Business Acquisitions:
Market
Opportunity
Acquire
Student housing properties adjacent to USC campus and other high end universities which offer recession proof stability and top
of the market value on rents.
Off
Campus Student Housing began in the mid 1990’s as an infancy industry with high growth potential, with many real estate
investors capitalizing on the premium rents and lack of housing on university campuses.
Why
Student Housing is Growing:
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Stable
and Rising College Enrollment
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Demand
Exceeds Supply
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Students
Desire Homelike Amenities
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Lower
Off-Campus Housing Costs
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Capital
Constraints on Universities
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Recession
Proof Industry
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Premium
Market Rents Year Round
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Average
monthly rents of a unit in the USC area rose from approximately $750 in 2005 to $1,500 in 2016 and student enrollment at USC has
grown from 32,000 in 2005 to 44,000 in 2016, with 25,000 being graduate students.
There
are also opportunities to develop multi-family properties within walking distance of the newly constructed Los Angeles Metro/subway
stations, taking advantage of upside density, zoning changes, and higher rents.
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In
addition to on-demand car service availability, tenants benefit by being near the LA Metro/subway stations, eliminating the
need and costs for personal vehicles and parking.
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Development
opportunities will increase as the City encourages more density around the LA Metro/subway systems to help minimize vehicle
congestion and pollution levels.
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Increased
rents and development opportunities will result in higher values and a greater return on investment
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Acquisitions
of profitable high growth businesses in the industries of Business Services (Property Management, Clean Tech (Green), Healthcare
Services, I.T./Cloud) and e-Commerce (B2B, B2C) operating in Southern California.
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addition to investing in real estate, we intend to diversify our investment portfolio and expand our revenue sources to include
the acquisitions of profitable high growth businesses to increase our cash flow, including Property Management, CleanTech (Green),
Healthcare, Intelligent Technology/Cloud, and e-Commerce (B2B, B2C).
Our
Business Strategy
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Seek
out and acquire Real Estate which management believes has limited downside risk, is recession proof, and is in the path of
growth to facilitate high rental income upside and equity appreciation.
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Purchase
single family and multi-family properties and portfolios, either at discounted prices or which require cosmetic renovations,
to maximize cash flow and equity appreciation in the shortest possible time.
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Undertake
development projects that involve material construction and/or renovations to realize the highest and best use upside value
with significant long term investment returns.
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Acquire
business opportunities that bring in high cash flow, with low risk, that expands our portfolio, offset our current and expanding
operating costs, and allow us to grow our real estate acquisition division.
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Focus
on below-market or other non-listed opportunities
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Our
goal is to acquire 20 properties over the next 12 months
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Financing
Strategy
Our
ability to increase our revenues, net profit and cash flow will dependent on our ability to acquire more properties, additional
bank and outside financing, advances from our majority shareholder and reinvesting our profits. Primary responsibility for
the overall planning and management of our services will rest with our management. For each acquisition, management will need
to assess the market and the ability to make a profit from rental income less expenses and cost of capital of the potential acquisitions.
Competition
The
real estate student housing acquisition and rental industry is highly competitive. We compete with a variety of individuals and
companies, many of which have greater financial and other resources than us, or are subsidiaries or divisions of larger organizations.
In particular, the industry is characterized by a small number of large, dominant organizations that perform this service.
The
major competitive factors in our business is our ability to compete effectively in providing students, quality housing at an affordable
price, maintaining properties in excellent condition and obtaining market rents from tenants. We believe we will compete effectively
in these areas.
Many
of our competitors have substantially greater financial, technical, managerial, marketing and other resources than we do and they
may compete more effectively than we can. If our competitors offer services at lower rental prices than we do, we may have to
lower the prices we charge, which will adversely affect our results of operations.
Intellectual
Property Rights
We
do not currently have any intellectual property rights.
Our
Website
Our
website is located at
www.hubilu.com
and, provides a description of our company, our services, mission statement along
with our contact information including our address, telephone number and e-mail address.
Dependence
on Customers
We
have signed an agreement with two customers, which have expired. We are pursuing a real estate acquisition strategy as well as
seeking new customers.
Trademarks
and Patents
We
do not have any registered trademarks or patents.
Need
for any Government Approval of Principal Services
We
are also subject to federal, state and local laws and regulations generally applied to businesses, such as payroll taxes on the
state and federal levels. Sales of the services we intend to provide to customers may be subject to U.S. and local government
regulations.
Research
and Development
We
have not spent any money on research and development activities.
Employees
Presently,
we do not have any employees other than our officers and sole director who devote their time as needed to our business and expect
to devote 40 hours per week.
Summary
We
have, and continue to provide consulting services for several clients and are now seeking real estate acquisitions to complement
our 2 existing properties. We anticipate that our revenues will increase as we secure additional clients and acquire properties
in the next twelve months. We have signed agreements to acquire 2 rental properties, and a full service property real estate brokerage
and management company operating since 1991 that services over 250 apartment rentals and homes for rent in Southern California
market. They employ a professional staff of licenses property managers trained to service every facet of property management
that includes; accounting functions, maintenance, a brokerage, and the day-to-day operations.
The
closing of these contemplated transactions is subject to due diligence and the completion of audits of the subject entities that
own the properties. We do not believe that we have sufficient working capital to continue our operations for the next 12 months;
however, our majority shareholder has agreed to advance us our necessary working capital, if necessary. We currently have two
officers and a sole director. These individuals allocate time and personal resources to us on a part-time basis and devote approximately
40 hours per week to us.
As
of the date of this Report, we have 25,730,500 shares of $0.001 par value common stock issued and outstanding, which is owned
by 60 shareholders. We have 500,400 shares of our Series 1 convertible preferred stock issued and outstanding as of April 15,
2018, which is held by 12 shareholders. The aggregate market value of our common stock based on the most recent price quoted on
the OTC Markets of $0.95 per share is $24,386,975. Our stockholders’ deficit as of December 31, 2017 is $415,192.
Item
1A. Risk Factors
We
are subject to those financial risks generally associated with startup enterprises. Since we have sustained losses since Date
of Incorporation, we will require financing to fund our development activities and to support our operations and will independently
seek additional financing. However, we may be unable to obtain such financing. We are also subject to risk factors specific to
our business strategy and the entertainment industry.
RISKS
ASSOCIATED WITH OUR COMPANY AND INDUSTRY
Since
we are a real estate consulting and acquisitions company, we have just begun to generate revenues and lack an established operating
history, an investment in the shares offered herein is highly risky and could result in a complete loss of your investment if
we are unsuccessful in our business plans.
We
have an accumulated deficit of $542,842. Such prospects must be considered given the substantial risks, expenses and difficulties
encountered by new entrants into the real estate consulting industry. Our ability to achieve and maintain profitability and positive
cash flow is highly dependent upon several factors, including our ability to secure clients and acquire profitable real estate
properties. Based upon current plans, we expect to incur operating losses in future periods as we incur expenses associated with
our business. Further, we cannot guarantee that we will be successful in realizing revenues or in achieving or sustaining positive
cash flow at any time in the future. Any such failure could result in the possible closure of our business or force us to seek
additional capital through loans or additional sales of our equity securities to continue business operations, which would dilute
the value of any shares you purchase in this offering.
As
a public company, we must comply with numerous financial reporting and legal requirements, including those pertaining to audits
and internal control. The costs of this compliance could be significant. If our revenues are insufficient, and/or we cannot satisfy
many of these costs through the issuance of our shares, we may be unable to satisfy these costs in the normal course of business
that would result in our being unable to continue as a going concern.
Our
financial statements for the year ended December 31, 2017 disclose that substantial doubt exists as to whether we can continue
as a going concern. Moreover, our officers may be unable or unwilling to loan or advance us any funds.
Because
substantial doubt exists as to whether we can continue as a going concern, it may be more difficult for us to attract investors.
Our future is dependent upon our ability to obtain financing and upon future profitable operations from our consulting services.
We plan to seek additional funds through private placements of our common or preferred stock. Private placements of our common
or preferred stock may involve substantial dilution to our existing shareholders. Our financial statements do not include any
adjustments relating to the recoverability and classification of recorded assets, or the amounts of and classification of liabilities
that might be necessary in the event we cannot continue in existence.
Our
officers and directors have limited experience in the real estate consulting industry, which could prevent us from successfully
implementing our business plan, and impede our ability to earn revenue.
Our
officers and directors have experience in the real estate industry but limited experience in the consulting sector. While our
president has been an agent, broker, property manager and principal, he has limited experience in real estate consulting to third
parties. Our management’s lack of experience could hinder their ability to successfully consult on real estate projects
that will result in clients retaining our services. It is likely that our management’s inexperience with real estate consulting
will hinder our ability to earn revenue. Each potential investor must carefully consider the lack of experience of our officers
and directors before purchasing our common stock.
Our
officers and directors lack experience in operating a public company, which could prevent us from successfully implementing our
business plan and impede our ability to earn revenue.
Our
officers and directors lack experience in operating a public company. While they have experience in operating companies, their
lack of experience in operating a public company could hinder their ability to successfully comply with the reporting and other
requirements imposed on public companies. It is likely that our management’s inexperience with operating a public company
will hinder our ability to earn revenue and comply with various reporting requirements. Each potential investor must carefully
consider the lack of experience of our officers and directors before purchasing our common stock.
Key
management personnel may leave us, which could adversely affect our ability to continue operations.
We
are entirely dependent on the efforts of David Behrend, our president, chief executive officer and sole director as well as our
offices. The loss of our officers and sole director, or of other key personnel hired in the future, could have a material adverse
effect on the business and its prospects. There is currently no employment contract by and between any office/director and us.
Also, there is no guarantee that replacement personnel, if any, will help us to operate profitably. They have been, and continue
to expect to be able to commit approximately 40 hours per week of their time, to the development of our business plan in the next
six months. If management is required to spend additional time with their outside employment, they may not have sufficient time
to devote to us and we would be unable to develop our business plan resulting in the business failure.
We
do not maintain key person life insurance on our officers and sole director.
If
we are unable to obtain additional funding our business operation will be harmed, and if we do obtain additional funding, our
then existing shareholders may suffer substantial dilution.
We
have limited financial resources. As of December 31, 2017 we had $11,988 of cash on hand and total assets of $1,756,790.
If we are unable to develop our business or secure additional funds our business would fail and our shares may be worthless. We
may seek to obtain debt financing as well. There is no assurance that we will not incur debt in the future, that we will have
sufficient funds to repay any indebtedness, or that we will not default on our debt obligations, jeopardizing our business viability.
Furthermore, we may not be able to borrow or raise additional capital in the future to meet our needs, or to otherwise provide
the capital necessary to conduct our business. There can be no assurance that financing will be available in amounts or on terms
acceptable to us, if at all. The inability to obtain additional capital will restrict our ability to grow and may reduce our ability
to continue to conduct business operations. If we are unable to obtain additional financing, we will likely be required to curtail
our business plans and possibly cease our operations. Any additional equity financing may involve substantial dilution to our
then existing shareholders.
General
domestic and international economic conditions could have a material adverse effect on our operating results and common stock
price and our ability to obtain additional financing.
Because
of the current economic conditions and macro-economic challenges currently affecting the economy of the United States and other
parts of the world, some of the real estate projects that we may consult on could suffer delays or postponement until the economy
strengthens, which could in turn effect our ability to obtain additional financing. We anticipate our revenues to be derived from
our consulting services, which could be suffer if clients are suffering from the economy. During weak economic conditions, we
may not experience any growth if we are unable to obtain financing. If the domestic and/or international economy were to weaken,
the demand for any real estate projects we may desire to consult on could decline, which could have a material adverse effect
on our operating results and stock price.
In
the future, we may seek additional financing through the sale of our common or preferred stock resulting in dilution to existing
shareholders.
The
most likely source of future financing presently available to us is through the sale of shares of our common or preferred stock.
Any sale of common or preferred stock will result in dilution of equity ownership to existing shareholders. This means that, if
we sell shares of our common or preferred stock, more shares will be outstanding and each existing shareholder will own a smaller
percentage of the shares then outstanding, which will result in a reduction in the value of an existing shareholder’s interest.
To raise additional capital, we may have to issue additional shares, which may substantially dilute the interests of existing
shareholders. Alternatively, we may have to borrow large sums, and assume debt obligations that require us to make substantial
interest and capital payments.
We
cannot guarantee we will be successful in generating revenue in the future or be successful in raising funds through the sale
of shares to pay for our business plan and expenditures. As of the date of this Report, we have generated $267,844 in revenue
from March 2, 2015 (Date of Incorporation) through December 31, 2017. Failure to generate additional revenue will cause us to
go out of business, which will result in the complete loss of your investment.
We
may be unable to adequately protect our intellectual property from infringement by third parties.
Our
business plan is significantly dependent upon exploiting our consulting services and any intellectual property that we may develop
in the future. There can be no assurance that we will be able to control all the rights for all our property or that some of the
rights may not revert to their original owners. We may not have the resources necessary to assert infringement claims against
third parties who may infringe upon our intellectual property rights. Litigation can be costly and time consuming and divert the
attention and resources of management and key personnel. We cannot assure you that we can adequately protect any intellectual
property or successfully prosecute potential infringement of our intellectual property rights. Also, we cannot assure you that
others will not assert rights in, or ownership of, trademarks and other proprietary rights of ours, or that we will be able to
successfully resolve these types of conflicts to our satisfaction. Our failure to protect our intellectual property rights may
result in a loss of revenue and could materially adversely affect our operations and financial condition.
If
our real estate consulting assignments are not commercially successful and/or do not generate revenues, our business would fail.
Real
estate projects involve substantial risks, because it requires that we spend significant funds based entirely on our preliminary
evaluation of a real estate project for potential clients. It is impossible to predict the success of any project. The ability
of a real estate project to be commercially successful can depend upon a variety of unpredictable factors, including:
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Tenants
or investors taste, which is always subject to change;
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The
quantity and popularity of other real estate projects in the vicinity;
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The
competition for real estate, through real estate brokers and other consultants; and
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The
fact that most real estate projects are marketed online.
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For
any of these reasons, the projects that we decide to present to clients or consult on may not be commercially successful and our
business may suffer or fail altogether resulting in a complete loss of any investment made in our common or preferred stock.
The
projects we may consult on might be more expensive to acquire than we anticipate.
We
expect that future financing our clients may obtain, in addition to their equity, will provide the capital required to acquire
target properties. Expenses associated with acquiring the properties or leasing them could increase beyond projected costs because
of a range of factors such as an escalation in interest rates and other factors. In addition, unexpected circumstances sometimes
cause acquisition costs to exceed budget.
Competition
in the real estate consulting industry is strong. If we cannot successfully compete, our business may be adversely affected.
The
marketplace in which we compete is intensely competitive and subject to rapid change. Our competitors include well established
enterprises. Some of these competitors are based globally. We anticipate that we will face additional competition from new entrants
that may offer significant performance, price, creative or other advantages over those offered by us. Many of these competitors
have greater name recognition and resources than us.
Additionally,
potential competitors with established market shares and greater financial resources may introduce competing projects. Thus, there
can be no assurance that we will be able to compete successfully in the future or that competition will not have a material adverse
effect on our operations. Increased competition could result in lower than expected operating margins or loss of the ability to
engage distributors of their productions, either of which would materially and adversely affect our business, results of operation
and financial condition.
We
operate in a regulated industry and changes in regulations or violations of regulations may result in increased costs or sanctions
that could reduce our revenues and profitability.
The
real estate consulting industry is subject to extensive and complex federal and state laws and regulations related to safety,
conduct of operations, and payment for services. If we fail to comply with the laws and regulations that are directly applicable
to our business, we could suffer civil and/or criminal penalties or be subject to injunctions and delays in production schedules
orders.
Federal
and state governments may regulate certain aspects of the real estate industry. Our ability to cost effectively market our services
as they related to real estate projects could be affected by such regulations. The implementation of unfavorable regulations or
unfavorable interpretations of existing regulations by courts or regulatory bodies could require us to incur significant compliance
costs, cause the development of the affected markets to become impractical and otherwise have a material adverse effect on our
business, results of operations and financial condition.
Our
officers and sole director are required to commit time to our affairs and, accordingly, may have conflicts of interest in allocating
management time among various business activities. During other business activities, they may become aware of business opportunities
that may be appropriate for presentation to us, as well as the other entities with which they are affiliated. As such, there may
be conflicts of interest in determining to which entity a business opportunity should be presented.
To
resolve such potential conflicts of interest, our officers and sole director have agreed that any opportunities that they are
aware of independently or directly through their association with us (as opposed to disclosure to them of such business opportunities
by management or consultants associated with other entities) would be presented by them solely to us.
We
cannot provide assurances that our efforts to eliminate the potential impact of conflicts of interest will be effective.
Since
the effective date of our registration statement, we are required to file periodic reports with the SEC pursuant to the Exchange
Act and the rules and regulations promulgated thereunder. To comply with these requirements, our independent registered public
accounting firm must review our financial statements on a quarterly basis and audit our financial statements on an annual basis.
Moreover, our legal counsel should review and assist in the preparation of such reports. The costs charged by these professionals
for such services cannot be accurately predicted now because factors such as the number and type of transactions that we engage
in and the complexity of our reports cannot be determined now and will have a major effect on the amount of time to be spent by
our auditors and attorneys. However, the incurrence of such costs will obviously be an expense to our operations and thus have
a negative effect on our ability to meet our overhead requirements and earn a profit. We may be exposed to potential risks resulting
from any new requirements under Section 404 of the Sarbanes-Oxley Act of 2002. If we cannot provide reliable financial reports
or prevent fraud, our business and operating results could be harmed, investors could lose confidence in our reported financial
information, and the trading price of our common stock, if a market ever develops, could drop significantly.
Our
management is responsible for establishing and maintaining adequate internal control over financial reporting. As defined in Exchange
Act Rule 13a-15(f), internal control over financial reporting is a process designed by, or under the supervision of, the principal
executive and principal financial officer and effected by the board of directors, management and other personnel, to provide reasonable
assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles and includes those policies and procedures that:
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pertain
to the maintenance of records that in reasonable detail accurately and fairly reflect
the transactions and dispositions of our assets;
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provide
reasonable assurance that transactions are recorded as necessary to permit preparation
of financial statements in accordance with generally accepted accounting principles,
and that our receipts and expenditures are being made only in accordance with authorizations
of management and/or our directors; and
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provide
reasonable assurance regarding prevention or timely detection of unauthorized acquisition,
use or disposition of our assets that could have a material effect on the financial statements.
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Our
internal controls may be inadequate or ineffective, which could cause our financial reporting to be unreliable and lead to misinformation
being disseminated to the public. Investors relying upon this misinformation may make an uninformed investment decision.
We
have only one director. Accordingly, we cannot establish board committees comprised of independent members to oversee functions
like compensation or audit issues. In addition, since we only have one director, he has significant control over all corporate
issues. We do not have an audit or compensation committee comprised of independent directors. Our sole director performs these
functions and is not an independent director. Thus, there is a potential conflict in that sole director is also engaged in management
and participates in decisions concerning management compensation and audit issues that may affect management performance.
Until
we have a larger board of directors that would include some independent members, if ever, there will be limited oversight of our
director’s decisions and activities and little ability for minority shareholders to challenge or reverse those activities
and decisions, even if they are not in the best interests of minority shareholders.
If
our real estate property prices and rents begin to fall, or we do not generate revenues from tenant rentals to cover our property
expenses, our business would fail.
Real
estate projects involve substantial risks, because it requires that we spend significant funds based entirely on our preliminary
evaluation of a rental income from potential tenants. It is impossible to predict the success of any project. The ability of a
real estate project to be commercially successful can depend upon a variety of unpredictable factors, including:
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Tenants
or investors taste, which is always subject to change;
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The
quantity and popularity of other real estate projects in the vicinity;
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The
competition for real estate and rental units
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We
will rely upon consultants for web-further enhancement and maintenance of our website and the consultant may not maintain it in
a manner that is necessary to promote and recruit personnel and potential clients effectively.
We
are also dependent on a web consultant to maintain and continue to expand our website. If the consultant does not fulfill his
duties, we may not be able to find another consultant with specific expertise to expand our website.
We
have developed a website that will help us attract personnel and clients. It is a basic website to located at
www.hubilu.com
.
We intend to use the website as a promotional and recruiting tool for potential clients as well as a tool for soliciting projects
to consult on with real estate owners. We intend to constantly monitor and make improvements to our website. If we do not further
develop our website, we may not be able to adequately access clients or projects to develop consulting revenues.
RISKS
RELATED TO THE OWNERSHIP OF OUR SECURITIES
Investors
may lose their entire investment if we fail to implement our business plan.
As
a real estate consulting and acquisition company that commenced operations in June 2015 and we expect to face substantial risks,
uncertainties, expenses and difficulties. We were formed on March 2, 2015. We have a limited demonstrable operations record, on
which you can evaluate our business and prospects. As of the date of this Annual Report on Form 10K, our operations have been
devoted to implementing our business plan, acquiring 2 properties, and looking for investment opportunities whereby we can acquire
real property and operate it. Our revenues have been derived from a few consulting engagements, which include related parties.
We cannot guarantee that we will be successful in accomplishing our objectives. Taking these facts into account, our independent
auditors have expressed substantial doubt about our ability to continue as a going concern in the independent auditors’
report to the financial statements included in the registration statement, of which this prospectus is a part. In addition, our
lack of operating capital could negatively impact the value of our common shares and could result in the loss of your entire investment.
Participation
is subject to risks of investing in micro capitalization companies.
Micro
capitalization companies generally have limited product lines, markets, market shares and financial resources. The securities
of such companies, if traded in the public market, may trade less frequently and in more limited volume than those of more established
companies. Additionally, in recent years, the stock market has experienced a high degree of price and volume volatility for the
securities of micro capitalization companies. Micro capitalization companies that trade in the over-the-counter markets have experienced
wide price fluctuations not necessarily related to the operating performance of such companies.
There
has not been any established trading market for our common stock, and there is currently a limited public market for our securities.
Our shares are quoted on the OTC Pink. There can be no assurances as to whether:
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(i)
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any
market for our shares will develop;
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(ii)
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the
prices at which our common stock will trade; or
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(iii)
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the
extent to which investor interest in us will lead to the development of an active, liquid
trading market. Active trading markets generally result in lower price volatility and
more efficient execution of buy and sell orders for investors.
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In
addition, our common stock is unlikely to be followed by any market analysts, and there may be few institutions acting as market
makers for our common stock. Either of these factors could adversely affect the liquidity and trading price of our common stock.
Until our common stock is fully distributed and an orderly market develops in our common stock, if ever, the price at which it
trades is likely to fluctuate significantly. Prices for our common stock will be determined in the marketplace and may be influenced
by many factors, including the depth and liquidity of the market for shares of our common stock, developments affecting our business,
including the impact of the factors referred to elsewhere in these Risk Factors, investor perception of us and general economic
and market conditions. No assurances can be given that an orderly or liquid market will ever develop for the shares of our common
stock.
Because
of the anticipated low price of the securities being registered, many brokerage firms may not be willing to effect transactions
in these securities. Purchasers of our securities should be aware that any market that develops in our stock would be subject
to the penny stock restrictions.
The
trading of our securities will be in the over-the-counter market, which is commonly referred to as the OTC Markets. Thus, an investor
may find it difficult to dispose of, or to obtain accurate quotations as to the price of our securities.
Rule
3a51-1 of the Exchange Act establishes the definition of a “penny stock,” for purposes relevant to us, as any equity
security that has a minimum bid price of less than $4.00 per share or with an exercise price of less than $4.00 per share, subject
to a limited number of exceptions that are not available to us. It is likely that our shares will be a penny stock for the immediately
foreseeable future. This classification severely and adversely affects any market liquidity for our common stock.
For
any transaction involving a penny stock, unless exempt, the penny stock rules require that a broker or dealer approve a person’s
account for transactions in penny stocks and the broker or dealer receive from the investor a written agreement to the transaction
setting forth the identity and quantity of the penny stock to be purchased. To approve a person’s account for transactions
in penny stocks, the broker or dealer must obtain financial information and investment experience and objectives of the person
and make a reasonable determination that the transactions in penny stocks are suitable for that person and that that person has
sufficient knowledge and experience in financial matters to evaluate the risks of transactions in penny stocks.
The
broker or dealer must also deliver, prior to any transaction in a penny stock, a disclosure schedule prepared by the SEC relating
to the penny stock market, which, in highlight form, sets forth:
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the
basis on which the broker or dealer made the suitability determination, and
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that
the broker or dealer received a signed, written agreement from the investor prior to
the transaction.
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Disclosure
also must be made about the risks of investing in penny stock in both public offerings and in secondary trading and commissions
payable to both the broker-dealer and the registered representative, current quotations for the securities and the rights and
remedies available to an investor in cases of fraud in penny stock transactions. Additionally, monthly statements must be sent
disclosing recent price information for the penny stock held in the account and information on the limited market in penny stocks.
Because
of these regulations, broker-dealers may not wish to engage in the above-referenced necessary paperwork and disclosures and/or
may encounter difficulties in their attempt to sell shares of our common stock, which may affect the ability of selling shareholders
or other holders to sell their shares in any secondary market and have the effect of reducing the level of trading activity in
any secondary market. These additional sales practice and disclosure requirements could impede the sale of our securities, if
our securities become publicly traded. In addition, the liquidity for our securities may decrease, with a corresponding decrease
in the price of our securities. Our shares probably will be subject to such penny stock rules for the foreseeable future and our
shareholders will, in all likelihood, find it difficult to sell their securities.
Our
management believes that the market for penny stocks has suffered from patterns of fraud and abuse. Such patterns include:
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Control
of the market for the security by one or a few broker-dealers that are often related
to the promoter or issuer;
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Manipulation
of prices through prearranged matching of purchases and sales and false and misleading
press releases;
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“Boiler
room” practices involving high pressure sales tactics and unrealistic price projections
by sales persons;
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Excessive
and undisclosed bid-ask differentials and markups by selling broker-dealers; and
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Wholesale
dumping of the same securities by promoters and broker-dealers after prices have been
manipulated to a desired level, along with the inevitable collapse of those prices with
consequent investor losses.
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There
is currently a limited public market for our common stock, and there can be no assurance that any established public market would
develop in the foreseeable future. Transfer of our common stock may also be restricted under the securities or securities regulations
laws promulgated by various states and foreign jurisdictions, commonly referred to as “Blue Sky” laws. Absent compliance
with such individual state laws, our common stock may not be traded in such jurisdictions. Because the securities registered hereunder
have not been registered for resale under the blue-sky laws of any state, the holders of such shares and persons who desire to
purchase them in any trading market that might develop in the future, should be aware that there may be significant state blue-sky
law restrictions upon the ability of investors to sell the securities and of purchasers to purchase the securities. These restrictions
prohibit the secondary trading of our common stock. We currently do not intend to and may not be able to qualify securities for
resale in at least 17 states which do not offer manual exemptions (or may offer manual exemptions) and require shares to be qualified
before they can be resold by our shareholders. Accordingly, investors should consider the secondary market for our securities
to be a limited one.
Because
insiders control our activities, they may cause us to act in a manner that is most beneficial to them and not to outside shareholders,
which could cause us not to take actions that outside investors might view favorably and which could prevent or delay a change
in control
.
David
Behrend, our chairman, chief executive officer and president, controls Jacaranda Investments, Inc., which owns 25,000,000 common
shares representing 97.38% of the outstanding common stock. Thus, it effectively controls all matters requiring director and stockholder
approval, including the election of directors, the approval of significant corporate transactions, such as mergers and related
party transactions. This insider also can delay or perhaps even block, by its ownership of our stock, an unsolicited tender offer.
This concentration of ownership could have the effect of delaying, deterring or preventing a change in control of our company
that you might view favorably.
Our
sole director has authority, without action or vote of the shareholders, to issue all or part of the authorized but unissued common
shares. Such issuances may be issued to parties or entities committed to supporting existing management and the interests of existing
management which may not be the same as the interests of other shareholders. Our ability to issue shares without shareholder approval
serves to enhance existing management’s ability to maintain control of us.
Our
Certificate of Incorporation at Article Tenth provides for indemnification as follows: “No director shall be personally
liable to the Corporation or its stockholders for monetary damages for any breach of fiduciary duty by such director as a director.
Notwithstanding the foregoing sentence, a director shall be liable to the extent provided by applicable law, (i) for breach of
the director’s duty of loyalty to the Corporation or its stockholders, (ii) for acts or omissions not in good faith or which
involve intentional misconduct or a knowing violation of law, (iii) pursuant to Section 174 of the Delaware General Corporation
Law or (iv) for any transaction from which the director derived an improper personal benefit. No amendment to or repeal of this
Article Tenth shall apply to or have any effect on the liability or alleged liability of any director of the Corporation for or
with respect to any acts or omissions of such director occurring prior to such amendment.”
We
have been advised that, in the opinion of the SEC, indemnification for liabilities arising under federal securities laws is against
public policy as expressed in the Securities Act of 1933 and is, therefore, unenforceable. In the event that a claim for indemnification
for liabilities arising under federal securities laws, other than the payment by us of expenses incurred or paid by a director,
officer or controlling person in the successful defense of any action, suit or proceeding, is asserted by a director, officer
or controlling person in connection with our activities, we will (unless in the opinion of our counsel, the matter has been settled
by controlling precedent) submit to a court of appropriate jurisdiction, the question whether indemnification by us is against
public policy as expressed in the Securities Act and will be governed by the final adjudication of such issue. The legal process
relating to this matter if it were to occur is likely to be very costly and may result in us receiving negative publicity, either
of which factors is likely to materially reduce the market and price for our shares, if such a market ever develops.
Except
for the 235,000 shares that were registered pursuant to our registration statement, 191,500 shares that had the restrictive legend
removed under Rule 144 and 254,265 shares held by our majority shareholder that had the restrictive legend removed under Rule
144, the remaining outstanding shares of common stock (24,989,735 shares) are “restricted securities” as defined under
Rule 144 promulgated under the Securities Act and may only be sold pursuant to an effective registration statement or an exemption
from registration, if available. Rule 144 provides that a person who is not an affiliate and has held restricted securities for
a prescribed period of at least six (6) months if purchased from a reporting issuer or twelve (12) months if purchased from a
non-reporting Company, may, under certain conditions, sell all or any of his shares without volume limitation, in brokerage transactions.
Affiliates, however, may not sell shares more than 1% of the Company’s outstanding common stock every three months. Because
of revisions to Rule 144 which became effective on February 15, 2008, there is no limit on the amount of restricted securities
that may be sold by a non-affiliate (i.e., a stockholder who has not been an officer, director or control person for at least
90 consecutive days) after the restricted securities have been held by the owner for the prescribed period. A sale under Rule
144 or under any other exemption from the Act, if available, or pursuant to registration of shares of common stock of present
stockholders, may have a depressive effect upon the price of the common stock in any market that may develop.
We
have never paid cash dividends on our common stock. We do not expect to pay cash dividends on our common stock at any time in
the foreseeable future. The future payment of dividends directly depends upon our future earnings, capital requirements, financial
requirements and other factors that our sole director will consider. Since we do not anticipate paying cash dividends on our common
stock, return on your investment, if any, will depend solely on an increase, if any, in the market value of our common stock.
We pay a 5% dividend on our Series 1 convertible preferred stock, which is paid in kind.
The
Sarbanes-Oxley Act of 2002, as well as rule changes proposed and enacted by the SEC, the New York and American Stock Exchanges
and the Nasdaq Stock Market, because of Sarbanes-Oxley, requires the implementation of various measures relating to corporate
governance. These measures are designed to enhance the integrity of corporate management and the securities markets and apply
to securities that are listed on those exchanges or the Nasdaq Stock Market. Because we are not presently required to comply with
many of the corporate governance provisions and because we chose to avoid incurring the substantial additional costs associated
with such compliance any sooner than legally required, we have not yet adopted these measures.
Because
our sole director is not an independent director, we do not currently have independent audit or compensation committees. Thus,
this sole director has the ability, among other things, to determine his own level of compensation. Until we comply with such
corporate governance measures, regardless of whether such compliance is required, the absence of such standards of corporate governance
may leave our stockholders without protections against interested director transactions, conflicts of interest, if any, and similar
matters and investors may be reluctant to provide us with funds necessary to expand our operations.
We
intend to comply with all corporate governance measures relating to director independence as and when required. However, we may
find it very difficult or be unable to attract and retain qualified officers, directors and members of board committees required
to provide for our effective management because of Sarbanes-Oxley Act of 2002. The enactment of the Sarbanes-Oxley Act of 2002
has resulted in a series of rules and regulations by the SEC that increase responsibilities and liabilities of directors and executive
officers. The perceived increased personal risk associated with these recent changes may make it costlier or deter qualified individuals
from accepting these roles.
You
may have limited access to information regarding our business because our obligations to file periodic reports with the SEC could
be automatically suspended under certain circumstances.
As
of the effective date of our registration statement, October 27, 2015, we became subject to certain informational requirements
of the Exchange Act, as amended and we are required to file periodic reports (i.e., annual, quarterly and special reports) with
the SEC which will be immediately available to the public for inspection and copying. Except during the year that our registration
statement becomes effective, these reporting obligations may (in our sole discretion) be automatically suspended under Section
15(d) of the Exchange Act if we have less than 300 shareholders and do not file a registration statement on Form 8A. We filed
a Form 8A. However, we will not be required to furnish proxy statements to security holders and our director, officers and principal
beneficial owners will not be required to report their beneficial ownership of securities to the SEC pursuant to Section 16 of
the Exchange Act until we have both 500 or more security holders and greater than $10 million in assets. This means that your
access to information regarding our business will be limited.
We
will incur ongoing costs and expenses for SEC reporting and compliance; without revenue, we may not be able to remain in compliance,
making it difficult for investors to sell their shares, if at all.
To
be eligible for quotation on the OTC Markets, we must remain current in our filings with the SEC. Market makers are not permitted
to begin quotation of a security whose issuer does not meet this filing requirement. Securities already quoted on the OTC Markets
that become delinquent in their required filings will be removed following a 30 or 60 day grace period if they do not make their
required filing during that time. For us to remain in compliance we will require future revenues to cover the cost of these filings,
which could comprise a substantial portion of our available cash resources. If we are unable to generate sufficient revenues to
remain in compliance it may be difficult for you to resell any shares you may purchase, if at all.
For
all the foregoing reasons and others set forth herein, an investment in our securities in any market that may develop in the future
involves a high degree of risk.