RESEARCH TRIANGLE PARK, N.C.,
April 18, 2018 /PRNewswire/
-- ChannelAdvisor Corporation (NYSE: ECOM), a leading provider
of cloud-based e-commerce solutions that enable retailers and
branded manufacturers to increase global sales, today announced new
platform capabilities to help customers have more control over key
marketing, selling and fulfilling practices in their businesses.
The latest ChannelAdvisor solutions help position retailers and
branded manufacturers to unify and control information on a
multichannel e-commerce solution, allowing them greater levels of
automation. Delivering first-party, third-party and
direct-to-consumer capabilities, this release helps businesses
execute end-to-end marketing, multi-channel selling and
cost-effective fulfillment motions to convert more browsers to
buyers and reach more doorsteps across the globe.
"As the e-commerce landscape evolves, our clients face
heightened consumer expectations, increased competition and
rapidly-changing market conditions," says Mark Vandegrift, vice president of product
management at ChannelAdvisor. "We want to equip sellers so they can
quickly and proactively respond to market changes without losing
out on opportunities, and ultimately, profits. This release
delivers innovative technology for retailers and branded
manufacturers to gain direct access into channels where their
customers are shopping. With these insights, sellers can
effectively engage with their buyers through marketing, selling and
fulfilling to positively improve customer experience."
New enhancements to help retailers and branded manufacturers
take control of their business include:
Marketing
- Amazon Advertising Automated Bid Management Expansion:
ChannelAdvisor expands its advanced Amazon marketing solution with
automated bidding capabilities for manual and automatic targeting
campaigns. Supporting new targeting types, ChannelAdvisor also
enhances the performance inputs for bidding strategies to help
Amazon advertisers reach more potential buyers. This allows
advertisers to leverage Automated Bid Management based on a
selection of pre-defined strategies. Advanced advertisers can
design a custom bidding strategy based on a combination of
performance data.
Selling
- Profitability Reporting: ChannelAdvisor's latest release
expands profitability reporting to third-party sellers with
business insights and product performance reports with key metrics
from marketing, selling and fulfillment data across marketplaces.
Sellers can view product and channel profitability based on fees to
quickly differentiate high-performing products and channels from
lower performing products and marketplaces. Access to this
information enables companies to implement different strategies to
help ensure they stay ahead of the market.
- Performance Based Pricing Strategy and Inventory
Automation: ChannelAdvisor enables sellers to exercise control
over their pricing strategies by automating market-driven price
changes in response to product demand across marketplaces and
online stores. Sellers can establish rules to monitor and adjust
their product pricing based on sales performance and product
details – saving time, minimizing storage fees for underperforming
products, and optimizing price for top-performing products.
- Retail Content Management: Rather than manually managing
product content across online destinations, ChannelAdvisor now
offers branded manufacturers the ability to create, store and map
product content to a retailer's product template. This can
eliminate customer confusion as well as product and brand erosion
attributed to destination-specific content errors. This solution
provides more control and flexibility to quickly and accurately add
new products and optimize content.
- First-Party Order Support: With ChannelAdvisor,
first-party channels are optimized with support for purchase order
management, shipment notifications and invoice management on
wholesale and dropship orders. Branded manufacturers are utilizing
ChannelAdvisor's consolidated platform to access and manage across
their online channels – increasing operational efficiency while
reducing manual entry, different data repositories, oversells and
inventory errors. ChannelAdvisor's retail network continues to grow
with support for over 30 leading retailers.
- Marketplaces: ChannelAdvisor continues to expand its
connections into online marketplaces, enabling sellers to diversify
their sales strategy to reach more buyers through Google Shopping
Actions, Houzz, Walmart Canada and other marketplaces.
Fulfilling
- Shipping Management Suite: ChannelAdvisor's Shipping
Management Suite provides sellers with a direct connection into
their fulfillment partners, incorporating automation to reduce
processing time, create custom picklists and packing slips, print
shipping labels, and to choose the right shipping carriers without
additional third-party software. This suite offers complete
flexibility for sellers to take more control of their customer
experience with little effort. This streamlines order processing
performance, and ultimately, can expedite fulfillment while
lowering overall costs and meeting customer demand.
To learn more about ChannelAdvisor's expanded product release,
register to attend the webinar on Thursday,
May 3, 2018 at 8am PDT,
11am EDT, 4pm
BST. During the webinar, Jonathan
Laverentz, product marketing manager, and Gregg Shupe, senior product marketing manager,
ChannelAdvisor, will provide an in-depth look at the newest
solutions. Participants will learn how:
- Digital Marketing capabilities drive more qualified
buyers to products through machine learning, targeted placements
and data quality improvements.
- Marketplaces multi-channel solutions equip sellers to
connect with consumers through both first-party and third-party
sales strategies across an extensive global partnership
network.
- Fulfillment Solutions offer advanced order-to-label
automation and connections with industry-leading fulfillment
partners to facilitate cost savings and improved order
performance.
About ChannelAdvisor
ChannelAdvisor (NYSE: ECOM) is a
leading e-commerce cloud platform whose mission is to connect and
optimize the world's commerce. For nearly two decades,
ChannelAdvisor has helped retailers and branded manufacturers
worldwide improve their online performance by expanding sales
channels, connecting with consumers around the world, optimizing
their operations for peak performance and providing actionable
analytics to improve competitiveness. Thousands of customers depend
on ChannelAdvisor to securely power their sales and optimize
fulfillment on channels such as Amazon, eBay, Google, Facebook,
Walmart and hundreds more. For more information, visit
www.channeladvisor.com.
Media Contact:
Ashley Yakopec
ashley.yakopec@channeladvisor.com
919-249-9848
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SOURCE ChannelAdvisor Corporation